PubMatic and Silverpush have announced a strategic partnership aimed at enhancing brand and advertiser connections with target audiences in the APAC region using data-driven advertising. The partnership will enable advertisers to leverage Silverpush’s AI-powered contextual data programmatically through Connect, PubMatic’s audience solution. Connect provides privacy-compliant solutions for engaging audiences without relying on third-party cookies or outdated strategies.
With this partnership, advertisers gain access to valuable audience data, which can be applied on the sell side to improve campaign efficiency. This collaboration will allow advertisers to access PubMatic’s premium inventory and use Silverpush’s hyper-contextual targeting capabilities to reach their targeted audience, driving engagement and conversions. The partnership is set to take effect immediately, with both companies working together to deliver their shared vision of providing powerful, data-driven tools for advertisers to achieve their marketing objectives in the APAC market.
Silverpush is an advanced AI-powered advertising solutions provider, specializing in innovative and data-driven strategies to solve complex client problems. Its flagship products, Mirrors and Parallels, offer cutting-edge technology to reach the most relevant audience in a brand-safe environment through contextual video ad placement targeting. By partnering with PubMatic’s audience solution, Connect, advertisers can now access premium inventory and leverage Silverpush’s hyper-contextual targeting capabilities to reach their desired audience in the right context and drive engagement and conversions.
Brandon Lee, director, Addressability APAC at PubMatic, said:
We’re thrilled to be partnering with Silverpush – together, PubMatic and Silverpush will provide advertisers with a powerful suite of data-driven tools to help them optimise their campaigns and achieve their marketing objectives.
Bringing targeting to the sell-side, via Connect, means buyers can gain greater control over how inventory and data are packaged and transacted to drive the best performance for their campaigns.
Raushida Vasaiwala, VP-APAC at Silverpush, said:
We are excited to partner with PubMatic to provide our AI-powered contextual advertising solutions for a wider reach of audience in the APAC market, starting from Indonesia. This partnership will enable advertisers to create highly targeted campaigns that are based on real-time consumer contexts, delivering better campaign results and ROAS.
The partnership is set to take effect immediately, with both companies working closely together to deliver their shared vision.
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