Apple is ready to take a big leap into generative AI. The iPhone developer is working to offer artificial intelligence similar to OpenAI’s ChatGPT and Google BARD. The tech giant has designed their own framework named “AJAX”, for creating large language models (LLMs). They are testing their own proprietary chatbot, which some engineers are dubbing as “AppleGPT”. According to Bloomberg’s report, Apple’s shares have surged to a record high of 2%. The company is yet to strategize a clear roadmap to make the innovation accessible to consumers.
Apple is testing "Apple GPT" and developing generative AI tools to catch OpenAI https://t.co/03PiW3707T
— Bloomberg (@business) July 20, 2023
According to Bloomberg, the Ajax framework, which runs on Google Cloud, utilizes Google’s machine learning model, Google JAX. Apple is using Ajax to build LLMs as the basis for their own ChatGPT-like application. A small team of engineers developed the chatbot program the year before as an experiment. Apple, however, has suspended the implementation of generative AI in its products and services due to safety concerns. Despite this, the model has been made available to its staff, albeit access is still restricted.
Apple’s John Giannandrea, Head of Machine Learning and AI, and Craig Federighi, Top software engineering executive are spearheading the latest AI efforts. The automated virtual assistant will shorten messages and respond to data-based queries for which it has been programmed. It is currently employed internally for product prototype creation. According to those involved in the program, the tool functions as a web application and essentially mimics BARD, ChatGPT, and Bing AI.
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Apple has so far refrained from mentioning artificial intelligence and avoided entering the field, in contrast to Alphabet and Microsoft. Nevertheless, they have made significant attempts to promote AI in recent months, including addressing any potential drawbacks to the technology. When developing several of its products, such as Apple Photos and on-device texting, Apple has been gradually introducing advanced AI. They even incorporated it in their recently released “Vision Pro”, a mixed-reality headset. As compared to their contemporaries, they continue to fall behind in new technology adoption.
Apple is hardly the only tech firm attempting generative AI. Tech companies including Samsung Electronics Co. are actively researching creating their own ChatGPT-type service in response to growing worries about confidential information leaks from third-party platforms. This is an exciting dawn in artificial intelligence. Consumers wait with bated breath to experience AI innovations and redefined landscape in the near future.
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