CANVAS WORLDWIDE AND BRXND FORGE STRATEGIC PARTNERSHIP TO PIONEER AI INNOVATION IN MEDIA & MARKETING SERVICES
NEW YORK, May 7, 2024 – Canvas Worldwide, the world’s second-largest independent media agency, is thrilled to announce a groundbreaking partnership with BrXnd, a leading artificial intelligence solutions provider. This strategic alliance, set to redefine the landscape of media and advertising, will run the gamut from research and collaborative initiatives to licensing cutting-edge tools and technologies.
Stemming from a transformative AI Summit at Canvas Worldwide last December, BrXnd Founder Noah Brier educated a diverse audience on AI’s potential across advertising disciplines, with insights from industry leaders and outside partners such as Clinch and Getty. Brier emphasized AI’s immediate application, empowering every team member with tangible tools and knowledge they could take back to their desks immediately.
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The collaboration between the two organizations, rooted in a history of successful partnerships between Canvas Worldwide CEO Paul Woolmington and BrXnd Founder Noah Brier, epitomizes pioneering excellence. “Combining our expertise to innovate on new levels feels like a perfect fit,” remarked Woolmington, emphasizing the actionable ideas BrXnd offers employees for everyday use.
To deepen the partnership, Canvas Worldwide is utilizing a range of advanced AI tools and technologies from BrXnd to strengthen its capabilities. Concurrently, the agency has established an internal multidisciplinary AI Council, a group focused on researching and advancing AI initiatives agency-wide. The Canvas Worldwide AI Council has facilitated innovative AI applications, from streamlining financial processes to acquiring cutting-edge BrXnd research tools like the consumer insights platform Natalie. This platform is poised to revolutionize the agency’s insights-driven strategies.
“Canvas Worldwide’s unwavering commitment to leading in technological advancements is undeniable,” remarked Noah Brier, BrXnd Founder. “Their relentless pursuit of AI-driven efficiency and innovation, benefiting clients across the organization, is truly remarkable. We are enthusiastic to collaborate and drive business goals that set a new industry standard.”
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“This partnership with BrXnd marks a significant milestone for Canvas Worldwide as we continue to prioritize innovation and technological advancement in the ever-evolving media landscape,” said Paul Woolmington, CEO of Canvas Worldwide. “We are anticipating transformative projects that will push the boundaries of media and advertising, ensuring Canvas, and our clients, stay at the forefront of an increasingly digital and data-driven world.”
Canvas Worldwide’s internal AI Council believes AI’s impact spans all advertising disciplines. The agency is committed to ensuring every team member benefits from AI’s transformative capabilities, driving innovation and efficiency across the organization. Looking ahead, Canvas Worldwide is proud to sponsor the BrXnd Marketing x AI Conference in New York this May and plans to host another AI Summit at the agency’s LA Office in Q3 this year, continuing its dedication to AI integration and innovation.
ABOUT BRXND.AI
BrXnd is at the forefront of exploring the intersection of brands and AI. Founded by industry-veteran Noah Brier, BrXnd produces conferences, content, code, and consulting that helps brands and marketers build intuition and find real-world applications for AI. BrXnd’s conferences bring together marketers, technologists, and creatives to discuss the challenges and opportunities presented by AI in an intimate, inspiring atmosphere focused on real-world applications over speculation. Learn more and subscribe to the BrXnd Dispatch at https://brxnd.ai.
ABOUT CANVAS WORLDWIDE
Named one of Ad Age’s 2024 Best Places to Work, Canvas Worldwide is an independent media agency that provides innovative marketing solutions for brands looking to challenge conventional thinking. Launched in 2015, the agency is dual headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver, and Atlanta. Canvas Worldwide services world-class clients such as Hyundai, Kia, Genesis, MGM Amazon Studios, STARZ, Dolby Laboratories, Edward Jones, McDonald’s, Zillow, GT’s Living Foods, and more. The agency has been named an Adweek Breakthrough Agency of the Year as well as “Most Innovative Agency” by Campaign US. The company’s culture is built around the idea that to achieve anything great, one must always “Challenge the Comfortable.” Learn more at www.canvasworldwide.com.
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Conscious Media and Greenbids Partner to Curtail Carbon Footprints
Conscious Media, a sustainable digital media agency, announced its partnership with tech firm Greenbids. The partnership stems from Greenbid’s innovation in artificial intelligence (AI) and machine learning (ML) technology, which reduces programmatic advertising’s carbon footprints while optimizing performance on streaming and open exchange platforms.
Conscious Media Partners with Greenbid to reduce carbon footprints
According to a 2023 Scope3 report, the programmatic advertising sector generates over 215,000 metric tons of carbon emissions in five major economies in a single month—an amount comparable to over 24 million gallons of gasoline consumed. This program reduces the carbon emissions from digital advertising while guaranteeing the buyers’ return on ad spend.
Here’s what they said
As reported by Campaign ME,
Co-Founder and CRO of Greenbids Adrien Delambre said,
“Our innovative AI driven strategy not only enhances performance but dramatically cuts down carbon emissions, setting the stage for a massive, scalable decarbonization of digital campaigns throughout the region.”
The Co-Founder and CEO of Conscious Media, Andy Powell expressed great enthusiasm over the partnership. He said,
“Conscious Media is thrilled to partner with Greenbids and introduce their innovative technology to the MENA region. We’ve long admired the Greenbids team, as both their technological advancements and ethical principles closely align with ours. With this partnership, we’re able to offer brands high-performing YouTube and Open Exchange placements while simultaneously reducing their carbon footprint. Conscious Media’s mission is to provide brands with unparalleled return on ad spend while championing sustainability, and this partnership with Greenbids perfectly encapsulates that ethos.”
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Apple Announces Five New Games To Arrive on Apple Arcade
Apple Arcade revealed the upcoming updates and new game lineup for its subscription gaming service. This announcement demonstrates Apple’s dedication to growing its library of games and offering new content to subscribers.
Five new games announced
This June, five new games that span a range of genres to suit a wide range of player interests will be added to the Apple Arcade. Let’s take a deeper look at:
Rabbids: Legends of the Multiverse by Ubisoft
Set out on the most absurd adventure as the cunning Rabbids go berserk throughout the multiverse. Players must use cunning to assemble the best deck possible in this outrageous new adventure, which includes a variety of characters such as cowboy Rabbids, ninjas, knights, and pirates. They will travel through five bizarre realms, from Dragon Land’s Noodle Valleys to the formidable Mount Rabbidsmore, coming across ridiculous Rabbids everywhere they look. Players can also take on other players in the PvP arena by using their best deck and creative combos. Prepare to laugh, plan, and accept the chaos in this uproarious romp through the world of Rabbids.
Return to Monkey Island+ by Devolver Digital
Following the renowned adventure games The Secret of Monkey Island and Monkey Island 2: LeChuck’s Revenge, Ron Gilbert’s Return to Monkey Island+ is an unexpected and exciting return. The narrative of Guybrush Threepwood, his true love Elaine Marley, and his zombie pirate foe LeChuck is carried over into the game. You can play Return to Monkey Island+ on your Mac, iPad, or iPhone. The controls for this clever evolution of the traditional point-and-click adventure game will let players solve puzzles and explore the islands.
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Tomb of the Mask+ by Playgendary
Tomb of the Mask+ is a terrifying maze with a lot of unexpected turns and twists. In search of adventure, players discover a strange mask that makes it simple for them to scale walls when they enter a tomb. In this action-packed, retro-style platformer game, players will encounter a variety of traps, enemies, game mechanics, and power-ups while donning the mask and gaining strange new abilities.
Fabulous – Wedding Disaster+ by GameHouse
For those who enjoy time management games, fashion, romance, and celebrity rumors, Fabulous – Wedding Disaster+ is the ideal vacation destination. In this well-liked time management game with a wedding theme, say “yes!” to the dress and get ready to take the New York wedding scene by storm. Players will visit distinctive bridal boutiques spread across six glitzy locations as they dive into the world of wedding planning and put their skills at dress designing to the test.
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Apple Vision Pro integration with Where Cards Fall
Where Cards Fall is an Apple Arcade game and a 2024 Apple Design Award winner. Designed for Apple Vision Pro, the game boasts tactile, accessible controls that allow players to manipulate and bring cards to life with gestures. Specifically created for Apple Vision Pro, this spatial puzzle game makes use of immersive features and 3D depth to offer an unparalleled gaming experience. Players control card houses in an engrossing coming-of-age narrative.
Subscribers to Apple Arcade
Subscribers to Apple Arcade can also anticipate thrilling updates for well-known titles that are already available in May and June. With a one-month free trial, Apple Arcade is available as a subscription service for $6.99 (US) per month. When you buy a new device from Apple, you can usually get a free three-month trial of Apple Arcade. The service is also part of the Apple One subscription bundle at different tiers. A wide variety of players will be able to enjoy the new content thanks to the availability of these updates for iPhone, iPad, Mac, Apple TV, and Apple Vision Pro.
The goal of Apple Arcade’s latest game updates and additions is to provide users with a varied and entertaining gaming experience. The emphasis on diverse genres and the incorporation of Apple Vision Pro technology serve as evidence of Apple’s dedication to driving innovation in the mobile gaming industry.
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Acxiom and ActionIQ Unite to Deliver Composable Customer Data Platform Infused with Customer Intelligence
CONWAY, Ark., May 2, 2024 — Acxiom®, the global leader in customer intelligence, is excited to announce its strategic partnership with ActionIQ, a recognized Visionary in Gartner’s inaugural 2024 Magic Quadrant for Customer Data Platforms (CDP). This collaboration harnesses the collective power of both companies, transforming how brands and marketers aggregate, analyze, and activate customer data for smarter data-driven marketing and seamless, personalized customer experiences.
Pioneering Modern, Modular Customer Data Management with ActionIQ
ActionIQ redefined CDP technology with its cloud-native, composable architecture, empowering businesses to leverage existing data infrastructures and tailor technology components based on specific needs without the hefty costs and complex implementations typical of traditional platforms. This infrastructure expedites deployment and accelerates the path to value, democratizing access to sophisticated data management solutions for businesses. ActionIQ’s CDP supports seamless integrations and enables brands to scale their customer data strategies as business objectives evolve and market conditions change. Unique to this offering, the platform includes a ‘try-before-you-buy’ option, inviting businesses to test its features using their production data.
Acxiom Partners with ActionIQ to Deliver Data-Driven Customer Intelligence
ActionIQ partnered with Acxiom for its industry-leading expertise to bring these key capabilities to its platform:
- Rich Customer Insights: ActionIQ’s CDP integrates with Acxiom’s #1 ranked consumer data to enhance customer profiles with granular demographic, household, behavioral, and preference data, enabling precise audience segmentation and ultra-personalized marketing strategies.
- Cohesive Identity Resolution: Acxiom Real ID™ technology integrates effortlessly into ActionIQ’s CDP, offering a holistic customer view across channels and touchpoints, enhancing the platform’s capacity to manage complex identities at scale, maximizing marketing precision.
- Optimized Platform Performance: Acxiom’s experts work with joint clients to customize and streamline the ActionIQ platform, ensuring it aligns with and drives marketing strategies forward.
- Advanced Predictive Insights: With Acxiom’s cutting-edge AI-driven analytics, ActionIQ’s platform is primed with predictive insights that sharpen engagement and scales campaign efficiencies.
- Unmatched Data Security and Compliance: In response to tightening global data privacy regulations, Acxiom’s Privacy-by-Design framework, paired with ActionIQ’s robust security measures and composable architecture ensures the platform remains secure and compliant.
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A Transformative Collaboration for Data-Driven Marketing
“Our collaboration with ActionIQ marks a significant milestone in customer data platform innovation,” said David Skinner, Head of Strategic Alliances at Acxiom. “It enables us to expand on our mission to provide our clients with comprehensive, scalable solutions to deeply understand and connect with their customers and prospects in the digital age.”
“Acxiom’s rich legacy and actionable customer intelligence perfectly complements our adaptable, agile platform, setting a new benchmark for CDP technology,” said Michael Trapani, Head of Product Marketing at ActionIQ. “Our enhanced, combined platform offers a foundational solution for effective data-driven strategies, driving tailored offerings, more effective engagements, and lasting loyalty.”
About Acxiom
Acxiom® is the global leader in customer intelligence and stands at the forefront of AI- enabled, data-driven marketing. As part of the Interpublic Group of Companies, Inc. (IPG), we specialize in high-performance solutions that boost customer acquisition and retention while fueling growth for the world’s biggest brands and agencies. We transform omnichannel marketing strategies and execution using our AI-powered data and identity foundation, cloud-based data management, and martech and analytics services. For over 55 years, our teams across the US, UK, Germany, China, Poland, and Mexico have helped businesses optimize their marketing and advertising investments while prioritizing customer privacy. Find us on LinkedIn and discover more at Acxiom.com, where marketing is made better.
About ActionIQ
ActionIQ, the leading Composable Customer Data Platform is designed for enterprise brands who want to grow faster and deliver meaningful experiences for their customers.
Built for data in constant motion, ActionIQ’s unique composable architecture gives marketers easy and secure ways to activate data anywhere in the customer experience while keeping data securely where it lives. Unify data from any source, build smart audiences, resolve customer identities, and design personalized interactions that unlock revenue across the entire customer lifecycle – all while helping technical teams extend existing technology investments to manage data governance, costs, and performance. Enterprise brands such as Albertsons, Atlassian, Bloomberg, DoorDash, HP, and many more use ActionIQ to drive growth through extraordinary customer experiences. Learn more at actioniq.com.
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Taboola Introduces Taboola Select, Empowering Large Advertisers to Drive Performance Campaigns on a Curated Set of the World’s Most Trusted Publishers
New York, NY – Taboola, a global leader in powering recommendations for the open web, today announced Taboola Select, a new offering created exclusively for large advertisers that provides access to a curated selection of Taboola’s premium editorial partnerships.
For the first time, Taboola is offering advertisers a way to leverage a highly curated subset of just 15 percent of Taboola’s most premium publishers in the U.S., to drive performance campaigns. Taboola Select offers advertisers a way to connect with millions of daily active users on premium destinations including Yahoo, Business Insider, and The Associated Press in inventory that is highly visible, brand safe and surrounded solely by trusted editorial content.
Taboola Select allows advertisers to tap into standalone placements on nearly every part of esteemed publisher sites, including homepages, in mid-article sections and in a new position called Featured Placements.
Brands that choose Taboola Select can harness the power of CPC buying and leverage Taboola’s advanced AI, including the highly effective Maximize Conversions bidding technology, which consistently reduces CPAs by 15% on average.
“Taboola is giving advertisers access to the most trusted publishers in the world, to reach consumers,” said Adam Singolda, CEO at Taboola. “Reliable and effective performance advertising has always been crucial, as these types of campaigns continue to help brands stay resilient and drive results regardless of industry headwinds. Taboola Select is one of the industry’s most unique packages for large advertisers to tap into, to run performance campaigns and to reach consumers at scale. We’re combining brand safe environments via our direct relationships with the world’s most premium publishers, with prominent ad placements that brands simply can’t get anywhere else.”
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About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers and eBay among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
Coca-Cola and Microsoft Partner on Cloud and AI
Microsoft Corp. and The Coca-Cola Company on Tuesday announced a five-year strategic partnership to align Coca-Cola’s core technology strategy systemwide; enable the adoption of leading-edge technology; and foster innovation and productivity globally.
As part of the partnership, Coca-Cola has made a $1.1 billion commitment to the Microsoft Cloud and its generative AI capabilities. The collaboration underscores Coca-Cola’s ongoing technology transformation, underpinned by the Microsoft Cloud as Coca-Cola’s globally preferred and strategic cloud and AI platform.
Through the partnership, the companies will jointly experiment with groundbreaking new technology like Azure OpenAI Service to develop innovative generative AI use cases across various business functions. This includes testing how Copilot for Microsoft 365 could help improve workplace productivity.
“Through our long-term partnership, we have made significant progress to accelerate system-wide AI Transformation across The Coca-Cola Company and its network of independent bottlers worldwide,” said Judson Althoff, executive vice president and chief commercial officer at Microsoft. “We are proud to support Coca-Cola as it continues to embrace the era of AI and looks to solutions like Azure OpenAI Service and Copilot for Microsoft 365 to drive innovation across every area of its business.”
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Coca-Cola has migrated all its applications to Microsoft Azure, with most major independent bottling partners following suit. As a pioneer in AI adoption, Coca-Cola has been innovating with generative AI for nearly a year and has already leveraged Azure OpenAI Service to reimagine everything from marketing to manufacturing and supply chain and beyond. The company is currently exploring the use of generative AI-powered digital assistants on Azure OpenAI Service to help employees improve customer experiences, streamline operations, foster innovation, gain a competitive advantage, boost efficiency and uncover new growth opportunities.
“This new agreement builds on the success of Coca-Cola’s partnership strategy with Microsoft, showing our commitment to ongoing digital transformation,” said John Murphy, president and chief financial officer of The Coca-Cola Company. “Our partnership with Microsoft has grown exponentially, from the $250 million agreement we initially announced in 2020 to $1.1 billion today.”
The agreement reflects a significant step in advancing Coca-Cola’s digital transformation, focused on providing expanded access to Microsoft’s cloud and AI platforms — as well as solutions such as Microsoft 365, Power BI, Dynamics 365, Defender and Fabric — to enhance efficiency and scalability while fostering innovation across the system.
“Our expanded partnership with Microsoft is an important next chapter in Coca-Cola’s journey toward a digital-first enterprise powered by emerging technologies,” said Neeraj Tolmare, senior vice president and global chief information officer for The Coca-Cola Company. “Microsoft’s capabilities help accelerate our adoption of AI to create incremental enterprise value.”
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MMA Impact Mumbai: Forging the Future of Marketing with AI – Inspire, Innovate, Integrate
Mumbai, April 18, 2024 – MMA Global India proudly presents the IMPACT Mumbai Edition 2024: Marketing in the Age of AI – Inspire, Innovate, Integrate – a theme that transcends the conventional, urging us to reimagine the fabric of marketing strategies through the lens of AI.
Scheduled for April 24, 2024, at the heart of this year’s MMA IMPACT is a drive to move beyond the buzzwords, offering actionable insights, use cases, and forward-thinking solutions that help overcome roadblocks to harness AI’s capabilities in marketing – from personalisation and customer experience to analytics, automation and more. The one-day event will convene industry leaders, innovators, and decision-makers in a series of discussions and presentations that promise to reshape the future of marketing.
The 2024 edition boasts a robust lineup of partnerships with leading entities such as Amazon Ads, InMobi Glance, Nielsen, CNBC TV-18, Spotify, Lovechild by Masaba, EY, Dabur, BrandMusiq, and more, alongside leading advertising and media partners. These collaborations underscore MMA’s commitment to delivering industry-leading content and fostering an environment of thought leadership.
A highlight of the day is the power-packed fireside chat on AI marketing maturity featuring Prasanth Kumar, MMA India Co-Chair and CEO of South Asia GroupM, alongside Tushar Vyas, Chief Strategy Officer at WPP India & President of GroupM South Asia, moderated by Shibani Gharat of CNBC-TV18. Attendees can expect a dynamic agenda to follow, with sessions that cut across crucial aspects of AI in marketing – from crafting smarter experiences with AI, music, emotions & AI, real-world AI use cases in marketing; and why marketers have a seat at the table in the growth of AI – it’ll be a learning experience for the marketing fraternity waiting to unlock AI’s value.
Moneka Khurana, Country Head & Board Member of MMA Global India, shares,
“We help marketers lead the imperative for marketing change in ways that enable future breakthroughs while optimising current activities. IMPACT 2024 goes beyond just Marketing in AI as it is committed to driving narratives that encompass the life stages of a marketer’s AI journey through ‘Inspire, Integrate and Innovate,’ whilst navigating the complexities of AI adoption and use cases across diverse industries. It’s a unique community learning platform that brings together the best in class from across the ecosystem to jointly traverse the path of AI in marketing and seek inspiration from one another.”
Seats are fast-filling so register soon for a unique and dynamic learning experience – https://go.mmaglobal.com/e/
MMA Global India is part of the APAC region of MMA Global. Comprised of over 800 member companies globally and 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing while relentlessly delivering growth today. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo, encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with the unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success and propels business growth. Now actively marshalling AI responsibly in marketing, we are fixated on maximizing enterprise value creation, ensuring that MMA’s members remain at the forefront of this decade’s most important technological revolution.
ProjectX Partners With mFilterIt To Boost Customer Experience
ProjectX, a brand-tech business owned by Abdul Latif Jameel that focuses on empowering brands to use technology to propel growth and improve outcomes, has announced a strategic partnership with mFilterIt, a provider of solutions for brand safety and ad fraud prevention. Through this partnership, ProjectX will take advantage of mFilterIt’s technological prowess to develop all-encompassing ad tech solutions that protect the digital environment for its brands. Ad traffic validation, global e-commerce intelligence, Direct Carrier Billing (DCB), Value-Added Services (VAS), brand protection suite, and anti-fraud solutions are a few examples of this.
More innovation, and more openness in digital
Furthermore, ProjectX will aggressively market mFilterIt’s cutting-edge toolkit and services to MENA brands that it collaborates with. This partnership will promote more innovation, trust, and openness in the digital environment for a range of industries. By leveraging its patented AI/ML-based technology to foster customer trust and transparency, mFilterIt empowers brands across industry domains, Telcos, and VAS aggregators while focusing on safeguarding the digital integrity of enterprises across platforms. Over 600 clients in 75 countries are served by the organization and its parent group.
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Here’s what they said
Ramzi Dargham, CEO of ProjectX said,
“ProjectX combines the right methodology and technology needed to build and transform brands for future success. We provide tailored advisory services, including growth-focused strategies and tech stack recommendations based on a data-first approach. Through our collaboration with mFilterIt, we look forward to creating a transparent digital ecosystem for the MENA region’s clients.”
Amit Relan, CEO of mFilterIt, added,
“As we witness the ever-evolving landscape of the digital world, it becomes imperative to fortify our defenses against potential threats. Our agreed representation by ProjectX represents a significant step towards creating a more secure and transparent digital ecosystem. Together, we aim to empower businesses and protect their online assets, fostering a climate of trust and reliability.”
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WPP Partners with Google Cloud to Revolutionize Marketing with Generative AI
WPP and Google Cloud have announced a new partnership that is set to revolutionize marketing. The collaboration, which was unveiled at Google Cloud Next’24 in Las Vegas, US, will see the integration of Google’s Gemini model with WPP Open, the company’s AI-powered marketing operating system that is currently in use by more than 35,000 employees and has been embraced by significant clients like Nestlé, L’Oréal, and The Coca-Cola Company.
WPP and Google Cloud forge partnership to revolutionize marketing with gen AI tech
With the new partnership, marketers will be able to use generative artificial intelligence (gen-AI) to accomplish tasks they could only “imagine.” This partnership aims to revolutionize marketing efficiency and effectiveness by fusing Google’s extensive knowledge in data analytics, generative AI (gen AI) technology, and cyber security with WPP’s end-to-end marketing capabilities, global creative scale, and brand awareness.
Google Cloud’s cutting-edge gen AI tools will be combined with WPP’s exclusive marketing and advertising data as part of the partnership. As a result, WPP’s clients will be able to use gen AI to produce brand- and product-specific content, acquire a better understanding of their target markets, forecast and explain content effectiveness with precision, and optimize campaigns through continuous adaptive processes.
Use cases for WPP and Google Cloud’s gen AI capabilities
WPP Open integrates with any client, partner, or technology provider to create optimized and automated marketing capabilities by leveraging WPP’s decades of experience serving enterprise clients. The partnership’s initial phase, which is a component of WPP’s yearly investment of £250 (316) million in technology, data, and artificial intelligence, is concentrated on the creation of the following four cutting-edge use cases:
Enhanced creativity with WPP Open Creative Studio
Google’s Gemini 1.5 Pro technology has been incorporated by WPP into Creative Studio, the company’s next-generation AI app that is a part of WPP Open and helps with tasks like creating headlines and converting sketches into images. More than just brand content and guidelines can be used as prompts thanks to Gemini 1.5 Pro’s large context window, which enables it to run one million tokens of information consistently. Examples of this include the brand’s color palette, fonts, voice, and even previous marketing campaigns. This makes it possible to create user interfaces that are much richer and more dynamic, and it also makes it possible to create content that is more creative and true to the brand.
Smart content optimization
WPP has improved the way it forecasts the performance of marketing content, even before campaign activation, by integrating Gemini 1.5 Pro into its AI Performance Brain service. This upgrade uses AI to predict how well marketing content will perform. With this update, predictions are made much more quickly and accurately. Additionally, the reasoning behind the predictions is enabled, providing better suggestions for content improvement. With the help of this effective tool, brands could be able to reinvest millions of dollars in only the most successful campaigns.
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AI Narration
By being the first to introduce real-time streaming capabilities for both description and narration, WPP is elevating the game in video description solutions. The system automatically generates modifiable video narration scripts using Gemini 1.5 Pro. The WPP partner ElevenLabs receives these scripts and uses them to create a realistic voice for the narration. This method allows for a personalized touch and speeds up the production of videos.
Hyper-realistic product representation
To produce better product images, WPP is redefining product representation with the help of Gen AI. This system incorporates the shape, design, and packaging of an actual product in addition to understanding a brand’s style guidelines (logos, fonts, colors, etc.) using Gemini 1.5 Pro and Universal Scene Description 3D file formats. The outcome is a comprehensive, brand-compliant, three-dimensional product image that is ideal for promotion and marketing.
Here’s what they said
Stephan Pretorius, Chief Technology Officer at WPP, said:
“This collaboration marks a pivotal moment in marketing innovation. Our integration of Gemini 1.5 Pro into WPP Open has significantly accelerated our gen AI innovation and enables us to do things we could only dream of a few months ago. With Gemini models, we’re not only able to enhance traditional marketing tasks but also to integrate the end-to-end marketing process for continuous, adaptive optimisation. I believe this will be a game-changer for our clients and the marketing industry at large.”
Thomas Kurian, CEO of Google Cloud, added:
“AI has the potential to unlock new levels of effectiveness for marketers, whether it is optimising campaigns, automating repetitive tasks like brand descriptions, or sparking entirely new ideas. This partnership brings the power of Google Cloud’s gen AI capabilities together with WPP’s marketing domain expertise to help our mutual customers create better campaigns that resonate with consumers in a deeper way.”
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Yahoo Announces Acquisition of Instagram Co-Founder’s AI News Platform Artifact
Yahoo has revealed that it has acquired Artifact, an AI-powered news aggregation and discovery platform. Artifact, which was founded by Kevin Systrom and Mike Krieger, co-founders of Instagram, uses technology to provide highly customized news experiences. The exclusive AI-powered personalization technology and other features of Artifact will soon be integrated throughout Yahoo, including the Yahoo News App. Artifact will no longer be available as a stand-alone app. Given the size of the Yahoo News Network, which is projected to be the top news and information property in the US by 2023, the technology Artifact has developed will have an even greater influence.
Artifact – the AI News Aggregation and Digital Platform
Following the announcement by Artifact CEO Kevin Systrom in January 2024 that the app would be shut down, this acquisition has taken place. With the potential for improved scalability and audience-specific content delivery, Yahoo, the parent company of well-known news sites like TechCrunch, Engadget, and Yahoo Finance, sees Artifact’s AI-powered recommendation engine as a valuable addition to its news operations.
Artifact’s trouble with market foothold
When Artifact was introduced a year earlier, it was praised for its creativity and design, but it had trouble breaking through the market. Additionally, this acquisition illustrates the continued difficulties media startups face in making money, especially considering the dominance of advertising sales by tech behemoths like Meta Platforms and Alphabet. Furthermore, Yahoo owns a small portion of the Taboola content recommendation platform. Yahoo did not release the acquisition’s financial details. In 2021, Apollo Global Management, a private equity firm, paid $5 billion to acquire Yahoo.
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Yahoo acquires Artifact
Artifact’s goal was to deliver the most relevant stories to users via AI, using proprietary technology to provide curated news and content experiences. Yahoo serves as a reliable resource for consumers looking to accomplish online objectives, such as finding and connecting with high-quality content that interests them. This investment accelerates Yahoo’s vision to provide a more personalized news and information discovery experience across platforms and strengthens Yahoo’s commitment to providing reliable news and information to hundreds of millions of users worldwide.
Artifact’s AI-powered engine
With time, Artifact’s AI-powered discovery engine learns what interests users and presents the content they want to see most. The outcome is a highly successful personalized news feed that assists users in finding stories they are interested in reading. Apart from curation, Artifact offers an array of functionalities designed to enhance the user experience, such as effortless access to the most recent news, the ability to share links, instruments to stop the spread of clickbait, and more. By adding these features to the Yahoo portfolio, the chance to provide users with even more personalized and richer content experiences is accelerated. Yahoo’s large user base should enjoy a more dynamic and personalized news experience as a result of this integration. The purchase was finalized on March 29, 2024. Over the transition, Systrom and Kreiger will continue to serve as advisors to Yahoo.
Here’s what they said
Kat Downs Mulder, SVP and General Manager of Yahoo News said
“Yahoo was one of the first to combine human and algorithmic curation of news. Since then, the landscape of machine learning and personalization has changed dramatically and Artifact has innovated with best-in-class technology to meet the moment. Artifact has become a beloved product and we’re thrilled to be able to continue to grow that technology and further our mission of becoming the trusted guide to digital information and the best curator connecting people to the content that matters most to them.”
Kevin Systrom, CEO and Co-Founder of Artifact stated,
“We built an intuitive product experience that users love and has the opportunity to benefit millions of people. Yahoo brings the scale to help the product achieve what we envisioned while upholding the belief that connecting people to the trusted sources of news and information is as critical as ever. AI has allowed us to give users a better experience discovering great content they care about. Yahoo recognizes that opportunity, and we could not be more excited to see what we’ve built live on through Yahoo News.”
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