Taboola and Yahoo Partner for Native Ads Worldwide

Taboola, the leader in enabling proposals for the open web, revealed that its advertiser clients can now begin running native ads on Yahoo’s top digital properties worldwide. Taboola’s advertising platform will make this possible in more than a dozen markets around the world. With Taboola’s assistance, advertisers can now access Yahoo‘s extensive portfolio of websites, including Yahoo Mail, Yahoo News, and Yahoo Sports. Globally, they can access hundreds of millions of active users each month. Additionally, advertisers can run campaigns in conjunction with Yahoo’s dependable editorial environments and well-liked email platforms on desktop, mobile web, and mobile apps. Taboola projects $1 billion in annual revenue from the partnership.

A Significant Milestone

The information represents a crucial turning point in Taboola’s already declared 30-year strategic alliance with Yahoo. Additionally, it establishes Taboola as the sole provider of native advertising across all of Yahoo’s digital sites that may be purchased through the Yahoo DSP. In addition, Yahoo will keep several managed clients who purchase native ads on its owned and operated websites. Future cooperation milestones will center on technical and data connections made to give advertisers new ways to identify, target, and engage audiences more accurately.

Partnership benefits

The Independent, BBC, CNBC, and CBSi are among Taboola’s publisher partners. Combined with them, the collaboration with Yahoo gives businesses enormous reach to hundreds of millions of customers globally. Both businesses have been focusing on technology integration since January. It has been introduced in a few international areas to advertisers’ satisfaction. Advertising can be purchased on the Taboola network and Yahoo thanks to the supply being fully accessible worldwide, including in the United States.

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Potential challenges

The ability to service a huge volume of new advertisers and greatly increase size, according to Taboola, was the largest challenge. The statement went on to say that establishing seamless integration was the toughest hurdle.

Here’s what they said

Adam Singolda, CEO of Taboola said, 

We’ve seen great results for advertisers on Yahoo’s international markets, and I’m excited to share that we’re taking a meaningful step forward to make Yahoo now available globally. With Yahoo, we’re supercharging advertisers’ ability to connect with millions of consumers around the world each day. This adds significantly to Taboola’s existing worldwide footprint and gives advertisers greater reach, better campaign performance, and a strong local team that can support advertiser success.

Elizabeth Herbst-Brady, Chief Revenue Officer at Yahoo added, 

We are excited about this next phase in our strategic partnership with Taboola. This collaboration sets us apart in the market, helping us drive long-term growth in native advertising while enhancing the experiences of users, advertisers, and publishers.

About Taboola

Taboola powers predictions for the public internet, assisting users in finding content they would enjoy. Digital properties, including websites, gadgets, and mobile apps, leverage the company’s platform. It is AI-powered, to increase user engagement and revenue. With some of the top digital publications in the world, such as CNBC, BBC, NBC News, Business Insider, The Independent, and El Mundo, Taboola has long-standing agreements. More than 15,000 advertisers use Taboola to reach more than 600 million active users every day in a setting that protects their brands. Taboola is a market leader in e-commerce suggestions after acquiring Connexity in 2021, fueling more than 1 million monthly transactions. Key clients include well-known companies like Walmart, Macy’s, Skechers, and eBay.

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