Mediahub Wins Arla Foods’ Media Account in ANZ
Arla Foods has appointed Mediahub as its strategic media partner in New Zealand, extending the agency’s relationship with the brand; it was previously appointed media agency of record in Australia in 2022. The agency will manage the global dairy cooperative’s...
India’s Creative Economy Set to Soar With Premium Online Video Fuelling 50% of New Revenue Growth, Reveals New Report by Media Partners Asia
Key Highlights
• Premium online video is now comparable to other media industries in terms of investments, and its economic impact on the film business, telecom, and other allied industries.
• Streaming VOD sector is projected to create 280,000 jobs by 2028, with a potential...
IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe
IAB Europe, the leading European-level industry association for the digital advertising industry, has today (July 23rd, 2024) released the first Pan-European Attitudes to Retail Media Report for 2024, offering a fully comprehensive overview of the current status and future...
Digital Media Executive, Kerel Cooper, Joins GumGum as Chief Marketing Officer
GumGum, the leading contextual-first, global digital advertising platform, is excited to announce the appointment of Kerel Cooper as its new chief marketing officer (CMO).
Phil Schraeder, CEO of GumGum said,
“We’re absolutely thrilled to welcome Kerel as our new...
Elevision and DWTC Sign Transformative Media and Advertising Partnership
Dubai – UAE – Elevision is pleased to announce an exciting partnership with Dubai World Trade Centre (DWTC) to launch Dubai’s newest digital-out-of-home (DOOH) media network. This network will feature new assets located in some of the city’smost iconic business...
Pallavi Patil Rejoins Madison Media as VP – Insights & Strategy
Mumbai, 22 July, 2024: Madison Media, a unit of Madison World, is delighted to announce the return of Pallavi Patil as Vice President – Insights & Strategy. In her new role, Pallavi will report to Vikram Sakhuja, Group CEO of Madison Media & OOH.
With over 19...
EssenceMediacom India Promotes Averill Sequeria to Chief Strategy Officer
22nd July 2024, Mumbai: EssenceMediacom, GroupM’s media agency, today announces the promotion of Averill Sequeria to Chief Strategy Officer in India.
Averill, with more than 20 years’ experience, has most recently overseen the Creative Futures team at EssenceMediacom India,...
B Lab Revokes Havas’ B Corp Status Over Shell Media Account
After an investigation, four Havas agencies had their B Corp status revoked by B Lab, the nonprofit organization that oversees B Corp certification. Havas has suffered a significant setback as a result of B Lab’s investigation, which led to the global advertising and...
EssenceMediacom Crowned the World’s Largest Media Network by COMvergence
EssenceMediacom has been declared the world’s biggest media network by billings according to COMvergence.
The independent industry tracking company ranks the agency as responsible for $24.5bn in advertiser billings, ahead of its nearest competitor by nearly half a billion...
Media.Monks Rebrands as ‘Monks’, Consolidates Services into Two Core Offerings
The S4 Capital brand, Media.Monks, has been rebranded as Monks. By doing this, the agency has set itself up for growth and innovation in areas other than media in the future. The goal of the data-driven, digitally first advertising, marketing, and technology services company...
