Lemma Refreshes Brand Identity, Reinforcing Its Position as a Leading Global Omnichannel platform for Emerging Media
Tuesday, 7th May 2024 – Lemma, a leading omnichannel platform for emerging media, launched its new brand identity and logo, emphasizing its commitment to innovation and its role as a programmatic specialist in emerging media formats. Since its inception in 2017 Lemma’s focus has always been to provide differentiated solutions to advertisers in a transparent manner leveraging programmatic technology. Lemma’s new look and feel represents this continued commitment to innovation while reinforcing its position as a leading global omnichannel Supply side platform offering trust, transparency, control, and flexibility to its stakeholders.
This strategic transformation marks a significant milestone for the company as it embraces its new visual identity and positioning and embarks on a mission to be the driving force behind business success in the digital world, providing a platform that is transparent, cost-effective, and flexible. In addition to this Lemma fortifies its core differentiator with an integrated approach to amplify the advertiser campaigns through emerging media and enabling global discovery for premium inventory across CTV, DOOH & OTT using its proprietary Supply side platform.
The logo visual elements epitomize Lemma dynamic approach in shaping the emerging media terrain and its commitment to innovation. Crafted for memorability, its sharp aesthetics and vivid colors inject a playful essence while conveying a sense of “contemporary longevity” with modern, global appeal.
Speaking on the rebranding Gulab Patil, Founder & CEO, Lemma said,
“As we embark on this transformative journey, Lemma’s rebranding signifies a pivotal moment for our organization. Our strategy, hyper-focused on catering to global audiences and adapting to the dynamic media landscape, underscores our commitment to excellence. With our core values of trust, transparency, and innovation at the forefront, Lemma is steadfast in our mission to revolutionize the advertising industry through cutting-edge technology and a culture of empowerment.”
In line with the rebranding, Lemma has launched its revamped website, offering enhanced user navigation and refreshed content. The new brand identity will be revealed across 2 days at the Connected TV and NEONS on 8th and 9th of May respectively taking place at the Taj Santacruz Mumbai, catering to the diverse audiences that Lemma engages with.
About Lemma
Lemma is a leading omni-channel platform for emerging formats, offering brands, advertisers, DSP’s and media owners unparalleled control, scale, efficiency, and flexibility for driving business growth through emerging media. Our suite of products enables marketers and media owners to unlock the full potential of diverse advertising channels seamlessly. With a global presence and an emerging footprint in North America and EMEA, Lemma’s Supply Side Platform (SSP) integrates programmatic buying in DOOH, CTV, and other emerging formats, empowering advertisers to create engaging campaigns that resonate across multiple touchpoints.
Proximic by Comscore Recognized in AdExchanger’s 2024 Top 50 Programmatic Power Players List
New York, May 6, 2024 — Proximic by Comscore, a division of Comscore Inc. and a leading provider of audience and content targeting solutions for programmatic activation, today announced that it has been included in AdExchanger’s prestigious 2024 Programmatic Power Players list. Compiled by one of the advertising industry’s leading media authorities, the list spotlights the top agencies and strategic tech partners in the digital advertising industry. Proximic by Comscore has been recognized for the second year in a row for its industry-leading AI contextual technology and privacy-resilient ID-free Predictive Audiences.
“It is gratifying to be acknowledged as one of the leading players in AdExchanger’s 2024 Programmatic Power Players list for the second year in a row,” said Rachel Gantz, Managing Director, Proximic by Comscore. “As the industry continues to contend with signal loss and compounding privacy regulations, Proximic by Comscore is leading the programmatic landscape with innovative privacy-forward targeting solutions, enabling marketers and media companies to activate against a rich set of data points across CTV, audio, desktop and mobile.”
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AdExchanger editors evaluated hundreds of submissions from across the globe and selected its top 50 Programmatic Power Players based on the strength and breadth of their offerings, documented case studies, and client references.
Recently Proximic by Comscore announced a strategic partnership with Epsilon to deliver Epsilon rich insights into content across thousands of touchpoints with a focus on brand suitability, inventory quality, IAB and GARM categorizations. Proximic also announced a partnership with Neutronian, a leading data privacy verification company, to enable media buyers to use Neutronian’s data privacy signals as a decisioning criteria for their digital campaigns with the goal of providing privacy-safe and quality-led advertising solutions to the market.
For more information about Proximic by Comscore and its market-leading solutions, please visit https://www.proximic.com/home.
About Proximic by Comscore
Proximic by Comscore, a division of Comscore, Inc. is a leader in programmatic targeting. Powered by Comscore’s trusted datasets and the industry’s leading natural language processing contextual engine, Proximic by Comscore enables media buyers and sellers to maximize the scale and performance of their campaigns. Through their innovative suite of ID-based and ID-less audience and content targeting segments, Proximic by Comscore supports the evolution of the programmatic ecosystem, enabling clients and partners to continue executing impactful advertising strategies.
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Carat India Secures Integrated Media Mandate for Meesho
Carat India has secured the integrated media mandate for Meesho, India’s only true e-commerce marketplace. The agency’s Bangalore office will handle client servicing after it was awarded the account in a multi-agency pitch. Top media agencies, including Madison, Havas, and GroupM’s Mindshare, the incumbent agency, participated in the pitch.
Carat India wins integrated media mandate for Meesho
Carat, the media agency from Dentsu India, will manage an extensive range of integrated and full-funnel media solutions for the brand in accordance with the mandate. The agency, which is led by Anita Kotwani, CEO of Media, South Asia, and Sanchayeeta Verma, CEO of Carat India, will offer brand solutions that are closely in line with changing consumer behaviors by fusing cutting-edge technologies with contemporary thought processes.
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With Carat, Meesho will be able to make great progress in connecting with customers and realize its goal of being the go-to e-commerce site for the nation’s next billion users. The firm will provide excellent, data-driven, client-centered solutions with a focus on digital transformation and audience engagement. Furthermore, Carat will devise tactics that bolster the brand’s dedication to promoting business success for Indian entrepreneurs and small enterprises. The agency intends to utilize the network’s expertise in technology, marketing, and consulting to create solutions that are specifically customized for Meesho.
Here’s what they said
Commenting on the win, Sanchayeeta Verma, CEO, Carat India said,
“Partnering with Meesho is a game-changer, a chance to rewrite the e-commerce playbook for Bharat. Our strategy? A finely tuned team structure meticulously crafted to fuel Meesho’s ascent & growth. Moreover, our industry-leading tools will act as an added advantage to strategize, plan, implement, and measure across the full funnel. It is this unique combination that has enabled us to secure this remarkable and prestigious opportunity.”
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Anita Kotwani, CEO, Media, South Asia, dentsu added,
“Welcoming Meesho aboard is a thrilling milestone, as we eagerly anticipate steering the company’s mission of democratizing internet commerce in India. Our proposal was more than just compelling; it was a holistic journey, spanning from branding and performance to data-driven analytics and an inventive media & content strategy. We’re confident that our collaboration will not only fuel Meesho’s long-term strategic growth but also drive our own evolution!”
Soumitra Choubey, Associate Director, Brand Marketing, Meesho remarked,
“As we embark on this exciting journey with Carat India, we are thrilled to elevate Meesho’s presence among India’s Active Internet user base. With Carat’s comprehensive media solutions and our shared vision for innovation, we are poised to redefine the e-commerce experience for the next billion users. Together, we look forward to leveraging cutting-edge technologies and consumer insights to create impactful strategies that drive both brand growth and empower small businesses nationwide.”
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Roku and The Trade Desk Announce New Data-Driven TV Streaming Partnership
SAN JOSE, Calif. Roku, the #1 TV streaming platform in the U.S.*, announced plans for a new data-driven TV streaming partnership with The Trade Desk, the largest independent global advertising technology leader, to equip advertisers with better planning, buying, and measurement of TV streaming media. Roku plans to empower advertisers using The Trade Desk with the ability to leverage Roku Media and audience and behavioral data, so that The Trade Desk customers can better understand and optimize their campaigns for TV streaming viewers.
As the TV streaming ecosystem grows increasingly crowded and complex, advertisers are looking for the most efficient and performant way to cut through the noise and reach viewers at scale. By leveraging Roku’s automatic content recognition data, advertisers using The Trade Desk can suppress incremental households that have seen their linear TV ads — a capability advertisers have had directly with Roku, now available in an independent media buying platform on Roku Media. Through Roku’s more than 81M Streaming Households, advertisers can find meaningful outcomes through scale, premium inventory, and optimization capabilities that will help efficiently maximize ad spend.
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“Matching Roku’s reach with the power of The Trade Desk’s innovative solutions will unlock new ways for marketers to reach the right TV streaming audiences strategically,” said Jay Askinasi, SVP, Head of Global Media Revenue and Growth, Roku. “We strive to be even more interoperable with the most prevalent buying platforms in the market to meet our advertisers where they are. It’s simple to use and highly effective at reducing waste for buyers, and it will improve the ad experience for our millions of viewers.”
“CTV has emerged as one of the most powerful digital advertising channels on the open internet, and this new partnership with Roku will enable The Trade Desk’s clients to put valuable new data insights to work and fully optimize their campaigns,” said Jed Dederick, Chief Revenue Officer, The Trade Desk. “We are excited by Roku’s focus on interoperability and thrilled to forge a closer partnership as we bring the full power of the open internet to bear for all advertisers.”
The partnership is intended to provide The Trade Desk customers with the ability to leverage Roku audience and behavioral data on Roku Media. Advertisers can access Roku Media through a range of options in The Trade Desk in a private marketplace.
About Roku
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.
Marks included in this press release are trademarks or registered trademarks of Roku, Inc. in the U.S. and in other countries. Tradenames, trademarks, and services marks of other companies appearing in this press release are the property of their respective holders.
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Back by Popular Demand, Advertising Rocks is Set to Electrify Goafest 2024
May 02, 2024; Mumbai, India: Following the success of its inaugural edition, Goafest 2024 is set to bring back ‘Advertising Rocks’, an initiative that offers a unique platform for India’s Advertising, Media, and Marketing community to showcase their musical talents. Embracing the spirit of collaboration and innovation, the Organizing Committee invites solo performers to submit their entries. Selected participants will have the exclusive opportunity to captivate audiences at Goafest 2024, solidifying their presence at South Asia’s premier and largest creative festival.
With two solo categories – Indian and International – Advertising Rocks 2024 promises a global showcase of musical talent. 4 shortlists from each category will have the esteemed opportunity to perform for a distinguished jury and delegates at Goafest in Mumbai. The ultimate
champions will be determined through a combination of jury evaluation and live voting by Goafest attendees, ensuring a fair and thrilling competition.
Winners in each category will be awarded a cash prize of Rs. 50,000, while the first runners-up will receive Rs. 25,000.
On ‘Advertising Rocks’, Mohit Joshi, CEO, Havas Media Network India and Goafest 2024’s Co- chair said, “Advertising Rocks is back with another exciting edition at Goafest 2024 to celebrate the musical talents of our fraternity. As a fellow music enthusiast, I can’t wait to witness the exceptional performances this year. Looking forward to this unforgettable showcase of talent.”
Subhash Kamath, Former CEO of BBH and curator of ‘Advertising Rocks’ further added, “Advertising Rocks was a big hit at Goafest last year and we’re hoping we’ll have a lot more participation in 2024. There’s so much musical talent in our industry. They deserve a platform to perform and Goafest is the perfect place for it.”
The deadline for submitting entries for Advertising Rocks is May 15, 2024. Entries by solo performers only belonging to the Advertising, Media, and Marketing fraternity will be considered.
Submit your entries for Advertising Rocks here.
Presented by The Advertising Agencies Association of India and The Advertising Club, Goafest 2024 is scheduled to take place on 29th, 30th and 31st May, 2024 at The Westin Mumbai Powai Lake, Mumbai.
About The Advertising Club:
The Advertising Club, incorporated in the year 1954, is arguably the biggest Advertising Club of its kind in the world. And according to many also the busiest. It has over 1700 members drawn from media organizations, marketing companies, advertising agencies and allied professional bodies. The Advertising Club’s charter is to help raise the professional standards of the Indian Advertising Industry. The Club attempts to do this through awards, seminars, training workshops and meetings. Some of the major awards of Advertising Club include: Creative & Media Abby at Goafest, EMVIEs, EFFIEs, MARQUEES and Young Achievers’ Awards besides having other popular programmes such as D:CODE – Digital Review, Ad Review, Media Review, M.Ad Quiz, Vice & Versa on its annual roller coaster. It publishes a Club magazine SOLUS and hosts a comprehensive website, www.theadvertisingclub.net.
About The Advertising Agencies Association of India (AAAI):
The Advertising Agencies Association of India (AAAI) is a not-for-profit, industry-led and industry-managed trade association of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation. The AAAI today is truly representative, with a very large number of small, medium and large-sized agencies as its members, who together account for almost 80% of the advertising business placed in the country.
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IPG Mediabrands Partnership with Adelaide Activates New Era in Media Quality Management
IPG Mediabrands, the media holding company within Interpublic Group announced today (April 25th, 2024) a new, global partnership with Adelaide, the leader in attention-based media quality measurement. The deal, brokered by performance marketing unit KINESSO, will provide all IPG Mediabrands agencies with access to Adelaide’s robust attention data across omnichannel ad supply.
Attention data is garnering increasing importance as a reliable indicator for media quality and supply management at a time when agencies and clients alike are seeking more transparency in an increasingly fragmented ecosystem. The collaboration will offer IPG Mediabrands access to new data to inform media planning, attention measurement for campaigns across a wide variety of channels including television, digital, social, in-platform custom bidding algorithms, and activation on Adelaide’s high-attention auction packages provided through leading SSPs. Not to mention, the use of Flight Control – Adelaide’s just-launched planning tool that helps advertisers identify the optimal levels of media quality to drive consistent and predictable campaign performance.
“We are excited to join forces with Adelaide,” said Justin Wroe, US CEO at IPG Mediabrands. “This partnership will bring more accountability to our clients’ campaigns at a time when they’re seeking more granular data and insights as they navigate an ever changing, fragmented landscape. Adelaide’s offering will advance our data & tech capabilities and shape performance like never before.”
“Our global partnership with IPG Mediabrands is the culmination of years of research, collaborative efforts, and a shared commitment to redefining media quality measurement and advertising effectiveness. It builds upon our work with agencies like Mediahub, who have been at the forefront of attention measurement, working with our teams to demonstrate the tangible impact of our AU metric on brand outcomes,” said Marc Guldimann, CEO of Adelaide.
“Through this collaboration, IPG Mediabrands can integrate precise attention data into all areas of its practice, from measurement and planning to optimisation and activation, empowering its agencies to deliver superior outcomes across their diverse client portfolios.”
TripleLift Unveils TripleLift Audiences, A Cross-Site Targeting Solution Without The Reach Limits And Data Costs Of ID-Based Alternatives
Made possible by TripleLift’s acquisition of the first-party data platform 1plusX, TripleLift Audiences is a unique offering that delivers cross-site audiences without the use of cross-site identifiers. Across brands and verticals, testing has shown that TripleLift Audiences regularly matches or exceeds the performance of cookies, delivering a broader reach, not limited by browser or device. Through TripleLift Audiences, campaigns can perform at scale across the premium web without having to worry about the fate of third-party cookies or rising data fees.
Commenting on the timeliness of TripleLift’s solution, Raptive’s chief strategy officer, Paul Bannister said: “Google’s most recent delay to third-party cookie deprecation is only a small lifeline for publishers and advertisers that haven’t fully adopted new cookieless solutions. Cookies are going away, and getting ahead of that deadline with solutions like TripleLift Audiences is a critical part of readiness.”
Less cost, greater reach, and performance
Unlike other targeting solutions in the market today, TripleLift Audiences adds no extra costs, resulting in significant return of funds to advertisers’ ad budgets which were previously dedicated to buying targeting segments. By switching to TripleLift Audiences, advertisers have the potential to refocus this budget toward lowering their effective CPMs or dedicate more of their budgets to working media.
Additionally, TripleLift Audiences is incredibly easy-to-use as it leverages the same deal-based buying mechanisms that advertisers are used to via the buyer’s DSP of choice. Switching to TripleLift Audiences does not require extensive training or learning curves, meaning that campaign success can be achieved almost from day one of the introduction.
TripleLift Audiences works in every browser environment, whether an ID is present or not. According to a recent report conducted by TripleLift and published in association with AdAge, 47% of the open web doesn’t have an ID. Despite this, almost all other targeting solutions rely on the presence of an ID, which results in the inability for advertisers to effectively target their audiences. TripleLift Audiences closes this gap by ensuring that targeting can be leveraged across the entire web. The result? Massive potential gains in incremental audience and reach.
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A new signal for success: TripleLift Audiences’ technology
Unlike traditional audience targeting solutions, TripleLift Audiences leverages Artificial Intelligence that powers the first-party DMP 1plusX to build cross-site audiences at the content level, ensuring more durable and privacy-friendly targeting strategies. Then, combining insights from content across the web with first-party user engagement patterns, TripleLift Audiences predicts audience segments for impressions lacking IDs or for those with newly observed IDs. This results in TripleLift Audience’s unique ability to predict cross-site audience memberships based on the content being consumed, even in the absence of IDs.
These capabilities allow TripleLift Audiences to analyze content and user interactions on a per-publisher basis in real-time, creating audience segments based on content engagement rather than intrusive tracking methods. The technology also ensures segments are updated in real-time based on consumer behavior, offering up-to-date data, maximized scale, and improved relevance. TripleLift Audiences optimizes the data supply chain for a modern, privacy-forward, first-party data powered open Internet.
This revolutionary approach enables:
- Scalability and audience reach, increasing the potential scale for targeted audiences in ID-constrained environments compared to traditional methods
- Improved privacy protection for consumers and advertisers alike compared to traditional models
- First-party data matches and lookalikes – TripleLift Audiences can find exact matches of customers based on RampID or ID5 IDs. Additionally, TripleLift Audiences can do this across all publishers simultaneously
- Incredible ease-of-use and – we will say it again – the elimination of data fees
Over 50 major brands are already tapping into the power of TripleLift Audiences. “What convinces advertisers to trial TripleLift Audiences is the incredible ease-of-use,” explained Dave Clark, CEO of TripleLift. “The death of the cookie has many concerned that new targeting solutions will add extra cost or complexity to campaigns, but TripleLift Audiences has removed this fear while simultaneously expanding potential for greater efficiency and reach.”
TripleLift Audiences is now available in the US with rollouts expected in Australia, Canada, France, Germany, and the United Kingdom later this year. To learn more, visit https://triplelift.com/products/audiences-advertisers/
About TripleLift
We’re TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data, and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world’s leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. We are part of the Vista Equity Partners portfolio. As an NMSDC certified minority owned business, we qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.
Deutsche Telekom’s Alliance With Equativ Strengthens Advertisers’ Ability to Maximize the Addressable Advertising TV Landscape
Deutsche Telekom, majority owner of T-Mobile, today unveils its partnership with Equativ to shape the future of targetable TV advertising through programmatic marketing in Germany. By leveraging extensive reach in premium digital environments and precise targeting, the alliance empowers advertisers to minimize unnecessary expenditures while airing their commercials, while at the same time connecting with consumers in meaningful and captivating environments, effectively capturing audience interest and increasing customer engagement.
This strategy not only maximizes advertising efficiency but also enriches the overall customer journey by delivering pertinent messages precisely when and where they matter most. For Deutsche Telekom, advertising is one of the strategic business areas outside its core business in which it wants to grow in Germany. This is why MagentaTV, its versatile streaming service, will enable addressable TV on devices from mid-2024.
Together with Equativ, the leading independent ad tech platform, excelling in ad serving and server-side ad insertion, MagentaTV will advance programmatic, ad server-based TV advertising in Germany. As a first step, Equativ’s subsidiary Nowtilus, the Server-Side Ad Insertion Platform, will enable major TV broadcasters to market their own inventory programmatically and in a targeted manner on MagentaTV. The Serverside.ai solution enables Deutsche Telekom audience-based replacement of TV advertising in the MagentaTV offering. With innovative strength, a clear focus, and joint expertise, the Equativ and Deutsche Telekom teams are implementing ways to monetize high-quality inventory in linear TV, FAST, and live sports. Additionally, Equativ’s ad serving expertise will be used for Deutsche Telekom’s own inventories, such as MagentaSport.
To further expand this business in Germany, Deutsche Telekom has engaged its corporate venture unit T.Capital in the initiative as well as Equativ’s majority shareholder, private equity firm Bridgepoint, to help maximize the strategic value for all stakeholders involved.
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Dr. Jörg Richartz, Vice President Sales & Marketing TV at Deutsche Telekom, assesses the partnership: “Addressable TV is a growth driver for MagentaTV outside our core business. Through our Magenta Ad Solutions, we will enable major broadcaster groups, such as RTL Deutschland and P7S1, to target their advertising customers’ TV spots on MagentaTV in such a way that they reach their target groups in the best possible way. Our partner Nowtilus is a central component in our technical infrastructure for addressable TV. The fact that we are now underpinning our commitment with a strategic investment in the parent company shows how convinced we are of their solutions.” He adds, “In the future, we would like to further intensify our relationship with Equativ. For our own offerings such as MagentaSport or the planned FAST channels on MagentaTV, we are currently examining how we can integrate and use their digital product range even more.”
“We’re thrilled to announce our partnership with Deutsche Telekom and MagentaTV, revolutionizing programmatic TV advertising in Europe, especially in Germany. Leveraging our full CTV suite, we empower major TV broadcasters to market their inventory programmatically on MagentaTV.” stated Arnaud Créput, CEO at Equativ. He adds, “Committed to further innovation, this partnership opens up exciting opportunities for enhancing market-leading advertising and customer engagement products, to better support Deutsche Telekom as an advertiser through curated programmatic direct buying solutions. Additionally, it will reinforce our shared dedication to Utiq, positioning it as the premier privacy-safe advertising ID backbone in Europe. With Deutsche Telekom’s T.Capital and Bridgepoint on board, we’re poised to maximize strategic value, reinforcing our growth trajectory and unwavering commitment to the video and connected TV space.”
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Jean-Baptiste Salvin, Partner at Bridgepoint, added: “With several investments in the Martech and Adtech industries, including MiQ and Equativ, Bridgepoint has demonstrated its strong interest and capacity to back the most innovative and successful operators in the digital programmatic ecosystem. We are delighted to welcome the investment of Deutsche Telekom within Equativ to develop together the future of Addressable TV.”
Alexander Helmke, Managing Director of T.Capital, takes a look at the added value resulting from this investment: “We are convinced that Equativ, as an independent and innovative provider of digital advertising solutions, is continuously strengthening its competitive position through technological expansion and targeted acquisitions. In addition, the company has a highly competent management team that has made product development and quality its core task. We see great potential both in the company itself and in MagentaTV’s cooperation with Equativ. We are therefore pleased to support the partnership with a strategic investment.”
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Havas Worldwide India Expands Creative Team with Four ECD Appointments
Havas Worldwide India has expanded its creative team by hiring four new executive creative directors: Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta. They will be tasked with enhancing the agency’s creative offering and will be based in Gurugram. They will report to Anupama Ramaswamy, chief creative officer at Havas Worldwide India.
Havas Worldwide India bolsters its creative team
Jetly, who is returning to Havas Worldwide India after leaving Cheil India, previously developed successful campaigns for Durex and has worked with The Glitch, among other agencies. Campaigns for companies like Veet, Mirinda, Doritos, Cadbury, MG Motor, Adobe, Eno, and Horlicks are included in his portfolio. He has won accolades from the ABBYs, Effies, and Cannes Lions.
Awal previously worked for Dentsu for eight years. Prior to that, she was associated with Leo Burnett, Saatchu & Saatchi, Ogilvy, and DDB Mudra. She has worked with brands like Honda Cars, OLX, Biba, Canon, and Dominos and has won Effies and ABBYs.
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Verma has held roles at McCann Worldwide, Wunderman Thompson, BBDO India, and Leo Burnett. He has contributed to projects for Mountain Dew Global, Pepsi Foods, ITC, Britania, Nestle, GSK, Meta, The Times of India, Flipkart, PhonePe, and Swiggy.
Over the course of his career, Gupta has overseen a broad range of brands, including some of the most well-known names in Lifestyle, Fashion, Automobiles, and Hospitality, including Maruti Suzuki, Honda Motorcycles, Citroen, LG, Samsung Phones, Myntra, and Burger King. Gupta previously worked for Leo Burnett, Dentsu, Lowe Lintas, J Walter Thompson, and Cheil before joining.
Here’s what they said
Anupama Ramaswamy, chief creative officer, Havas Worldwide India, said,
“Now is the time for our work to shine. And I can’t think of a better team to lead this than Neharika, Monish, Arjun and Ajitesh. I’m delighted to welcome them into the Havas family. They are a dynamic bunch, brimming with new ideas, each having their own individual strengths, which will not just help the brands we work on but also the teams. I believe in their capabilities and mindset to take Havas Worldwide India to newer heights.”
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InfoSum and Samsung Ads Launch Data Clean Rooms Solutions
Samsung Ads, Samsung Electronics’ advertising division, has launched a data clean room solution based on the data collaboration platform InfoSum. Samsung Ads’ advertising partners can now compete against Samsung’s Smart TV footprint and via its Demand Side Platform (DSP) with an emphasis on data integrity thanks to InfoSum’s decentralized data clean room technology.
Samsung Ads launches data clean room with InfoSum
Through the partnership, Samsung Ads’ clients can optimize the effectiveness of their data-driven advertising strategies in InfoSum’s privacy-conscious setting. Data clean rooms are becoming an increasingly important component of the tech stack as organizations throughout the region prioritize their first-party data programs in response to evolving privacy regulations. With an emphasis on data integrity, Samsung Ads’ advertising partner can now compete with Samsung’s Smart TV footprint via InfoSum’s decentralized data clean room technology and its Demand Side Platform (DSP).
InfoSum’s privacy and security features enable targeted and measurable ad campaigns while emphasizing end-to-end security. Each stakeholder can contribute to maintaining the privacy of their own first-party data by using its patented “non-movement of data” approach.
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