Dentsu India and Ripplr Partner

Media, airtel digital tv, bharat parv, gap between, booth, adgully, advertising, strategic partnership, gap analysis, Abhishek Nehru, Dentsu India, Harsha Razdan, Narayan Devanathan, Ripplr, client growth, customized strategies, supply chains, customer-facing, digital first, marketing, technology, consulting, demand, supply,

Dentsu India and Ripplr have formed a strategic partnership to drive client growth through customized strategies, led by Narayan Devanathan and co-founders Abhishek Nehru and Santosh Dabke. Through this partnership, their combined expertise will be able to provide solutions that efficiently connect supply chains to demand.

Ripplr partners with Dentsu India

The partnership will serve customers looking for a wide range of customer-facing and distribution solutions. While Ripplr will focus on delivering strategy and execution, including technology and fulfillment, for full-funnel distribution and logistics, Dentsu’s expertise lies in strategy, growth solutions, and execution for consumer-facing business operations.

In the beginning, the partnership will offer clients in FMCG, retail, D2C, and other distribution-intensive industries throughout India customizable end-to-end solutions across the value chain. The partnership will demonstrate its commitment to meeting changing industry demands as it expands into new markets and sectors over time.

Here’s what they said

Commenting on the alliance, Narayan Devanathan said,

“Ripplr stands out as the unparalleled digital-first leader in distribution and logistics solutions, facilitating the most efficient movement of products from factory to retail. Moreover, when it comes to motivating consumers to engage with products across various channels—be it offline, online, or omnichannel—nobody does it better than dentsu. With our comprehensive suite of solutions at the intersection of marketing, technology, and consulting, this alliance will enable businesses to pinpoint the sweet spot between demand and supply, creatively and effectively bridging gaps across the entire value chain.”

Abhishek Nehru added,

“Ripplr is one of the largest FMCG authorised distribution companies, and our platform services more than one lakh retailers across 10+ cities. We have built a robust tech-enabled playbook for all FMCG brands, along with smart data analytics, helping brands to scale up in the ever-changing omnichannel market. With dentsu as a partner, which is a powerhouse of research, analysis, and strategy, and Ripplr’s execution and reach capability, the combined synergy will enable us to launch and scale brands faster and more efficiently across multiple geographies.”

Harsha Razdan, CEO South Asia, dentsu remarked,

“In today’s dynamic business landscape, where time is of the essence, we understand the urgency of responding swiftly to client needs. We firmly believe that complementary solutions are paramount to not only meeting these demands but also overcoming challenges and fostering sustainable growth. Our partnership with Ripplr marks a significant milestone in our journey. By joining forces, we are empowered to offer a comprehensive spectrum of distribution and customer-facing solutions that cater to the evolving needs of our clients. This collaboration enables us to provide unparalleled value and innovation, ensuring that our clients remain ahead of the curve in an ever-changing market landscape.”

Author Profile

Netra: Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.