Samsung Ads, Samsung Electronics’ advertising division, has launched a data clean room solution based on the data collaboration platform InfoSum. Samsung Ads’ advertising partners can now compete against Samsung’s Smart TV footprint and via its Demand Side Platform (DSP) with an emphasis on data integrity thanks to InfoSum’s decentralized data clean room technology.
Samsung Ads launches data clean room with InfoSum
Through the partnership, Samsung Ads’ clients can optimize the effectiveness of their data-driven advertising strategies in InfoSum’s privacy-conscious setting. Data clean rooms are becoming an increasingly important component of the tech stack as organizations throughout the region prioritize their first-party data programs in response to evolving privacy regulations. With an emphasis on data integrity, Samsung Ads’ advertising partner can now compete with Samsung’s Smart TV footprint via InfoSum’s decentralized data clean room technology and its Demand Side Platform (DSP).
InfoSum’s privacy and security features enable targeted and measurable ad campaigns while emphasizing end-to-end security. Each stakeholder can contribute to maintaining the privacy of their own first-party data by using its patented “non-movement of data” approach.
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