InfoSum and Samsung Ads Launch Data Clean Rooms Solutions
Samsung Ads, Samsung Electronics’ advertising division, has launched a data clean room solution based on the data collaboration platform InfoSum. Samsung Ads’ advertising partners can now compete against Samsung’s Smart TV footprint and via its Demand Side Platform (DSP) with an emphasis on data integrity thanks to InfoSum’s decentralized data clean room technology.
Samsung Ads launches data clean room with InfoSum
Through the partnership, Samsung Ads’ clients can optimize the effectiveness of their data-driven advertising strategies in InfoSum’s privacy-conscious setting. Data clean rooms are becoming an increasingly important component of the tech stack as organizations throughout the region prioritize their first-party data programs in response to evolving privacy regulations. With an emphasis on data integrity, Samsung Ads’ advertising partner can now compete with Samsung’s Smart TV footprint via InfoSum’s decentralized data clean room technology and its Demand Side Platform (DSP).
InfoSum’s privacy and security features enable targeted and measurable ad campaigns while emphasizing end-to-end security. Each stakeholder can contribute to maintaining the privacy of their own first-party data by using its patented “non-movement of data” approach.
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Here’s what they said
Richard Knott, GM ANZ at InfoSum said,
“InfoSum is delighted to partner with Samsung Ads, empowering the region’s Smart TV industry leader to leverage its cutting-edge first-party data and offer high-performing advertising solutions, all while protecting consumer privacy. This launch reinforces Samsung Ads’ commitment to delivering an effective and sustainable data strategy in a privacy-focused world. As a result, our clients can now match with the leader in the category and benefit from even better data-driven outcomes.”
Alex Spurzem, managing director, Samsung Ads ANZ & SEA, explained
“The CTV landscape is evolving at such a rapid pace and more brands are investing in their own first-party data programs. Our collaboration with InfoSum offers them an increasingly holistic view of their target audiences in a privacy-preserving environment.”
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Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.
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