Carat India Secures Integrated Media Mandate

Carat India has secured the integrated media mandate for Meesho, India’s only true e-commerce marketplace. The agency’s Bangalore office will handle client servicing after it was awarded the account in a multi-agency pitch. Top media agencies, including Madison, Havas, and GroupM’s Mindshare, the incumbent agency, participated in the pitch.

Carat India wins integrated media mandate for Meesho

Carat, the media agency from Dentsu India, will manage an extensive range of integrated and full-funnel media solutions for the brand in accordance with the mandate. The agency, which is led by Anita Kotwani, CEO of Media, South Asia, and Sanchayeeta Verma, CEO of Carat India, will offer brand solutions that are closely in line with changing consumer behaviors by fusing cutting-edge technologies with contemporary thought processes.

With Carat, Meesho will be able to make great progress in connecting with customers and realize its goal of being the go-to e-commerce site for the nation’s next billion users. The firm will provide excellent, data-driven, client-centered solutions with a focus on digital transformation and audience engagement. Furthermore, Carat will devise tactics that bolster the brand’s dedication to promoting business success for Indian entrepreneurs and small enterprises. The agency intends to utilize the network’s expertise in technology, marketing, and consulting to create solutions that are specifically customized for Meesho.

Here’s what they said

Commenting on the win, Sanchayeeta Verma, CEO, Carat India said,

“Partnering with Meesho is a game-changer, a chance to rewrite the e-commerce playbook for Bharat. Our strategy? A finely tuned team structure meticulously crafted to fuel Meesho’s ascent & growth. Moreover, our industry-leading tools will act as an added advantage to strategize, plan, implement, and measure across the full funnel. It is this unique combination that has enabled us to secure this remarkable and prestigious opportunity.”

Anita Kotwani, CEO, Media, South Asia, dentsu added,

“Welcoming Meesho aboard is a thrilling milestone, as we eagerly anticipate steering the company’s mission of democratizing internet commerce in India. Our proposal was more than just compelling; it was a holistic journey, spanning from branding and performance to data-driven analytics and an inventive media & content strategy. We’re confident that our collaboration will not only fuel Meesho’s long-term strategic growth but also drive our own evolution!”

Soumitra Choubey, Associate Director, Brand Marketing, Meesho remarked,

“As we embark on this exciting journey with Carat India, we are thrilled to elevate Meesho’s presence among India’s Active Internet user base. With Carat’s comprehensive media solutions and our shared vision for innovation, we are poised to redefine the e-commerce experience for the next billion users. Together, we look forward to leveraging cutting-edge technologies and consumer insights to create impactful strategies that drive both brand growth and empower small businesses nationwide.”

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Netra: Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.