Ritu Mittal Takes On Additional Responsibilities of Bangladesh and Sri Lanka

Ritu Mittal, Head of Marketing & Digital at Bayer Consumer Health, South Asia, has assumed additional responsibilities for Bangladesh and Sri Lanka in addition to India. In her new position, she will work with Bayer Consumer Health to develop businesses and brands in Bangladesh, Sri Lanka, and India.

Ritu Mittal gets additional responsibilities for Bangladesh and Sri Lanka

Mittal was in charge of a broad range of duties in the India region. This includes creating forward-thinking digital strategies that embrace technology, leading creative product development in the startup ecosystem, taking full P&L ownership, and encouraging entrepreneurship. Mittal oversaw sustainability and end-to-end marketing programs for a variety of brands and categories, including derma, pain, nutrition, and allergy.

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With 19 years of experience in FMCG, consumer health, and technology, Ritu Mittal is an accomplished business leader. She is an expert in creating companies and brands that use technology and creativity to upend conventions, improve the lives of customers, and achieve astounding financial success.

Here’s what they said

Ritu Mittal announced her new position in LinkedIn stating,

“I am excited to take on the additional responsibility of serving the ~200 million consumers in Bangladesh and Sri Lanka, in addition to the 1.4 billion consumers in India, with best-in-class science-based self-care solutions. The past four years have been a thrilling experience, and I am committed to applying all the learnings from the India launch to drive impactful results. I look forward to building brands and business together with my amazing #TeamBayer and our agency partners.”

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