Xiaomi and Chain Reaction Partner to Enhance Market Share in UAE

Chain Reaction and Xiaomi UAE have teamed up to transform Xiaomi’s brand strategy and expand its market share in the United Arab Emirates. Xiaomi’s relationship with its local audience is expected to change as a result of this partnership. The goal of Chain Reaction is to get more people in the area to consider the brand’s products.

Xiaomi partners with Chain Reaction to revolutionize brand strategy

This is an approach to breaking into the high-end technology market. The collaboration will investigate activities most appropriate for Xiaomi’s brand positioning through an innovative strategy that customizes the brand rollout. To give Xiaomi a unique voice in the UAE while maintaining the core of the brand, Chain Reaction also intends to rework the company’s social media strategy.

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Here’s what they said

As reported by Campaign Middle East

Chain Reaction’s General Manager, Khaled Akbik, said,

“We are thrilled about our partnership with Xiaomi UAE in a strategic effort to transform their communication and engagement with the local audience. By enhancing their UAE social media presence, we aim to create content that deeply resonates with the local market, reflecting the unique attributes and innovative spirit of Xiaomi. Our collaboration has already seen success with the Ramadan campaign ‘Ramadan XIAOMIS’, and we are just as excited about the launch of the latest POCO F6 range. This release is set to revolutionize the gaming experience, delivering unparalleled performance and features that gamers will love. It’s undoubtedly the best POCO release to date.”

Katherine Sun Fuyang, Senior Marketing Manager at Xiaomi, said the partnership emphasizes the brand’s commitment to ‘Innovation for Everyone’. She added, 

“Our collaboration focuses on broadening our market presence and deeply connecting with the UAE’s diverse audience, embodying our core values of innovation, quality, and accessibility.”

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