Performist U.S. Launches in Miami with Industry Veteran Marcelo Salup
MIAMI (April 18, 2024) – Performist U.S., an offshoot of the globally acclaimed Performena, officially launches its operations in the Americas with industry veteran Marcelo Salup at the helm. Situated in Miami, a thriving hub for international business, the performance marketing agency provides multilingual skills, multicultural expertise, and a demonstrated history of effectively managing multi-million-dollar campaigns.
With a distinguished career spanning four decades in advertising and holding top-tier positions at firms Foote Conde & Belding, McCann-Erickson, and DMB&B, Marcelo Salup brings deep expertise, a versatile agency background including managing creative, strategy, and operations, and a formidable track record for successfully launching dozens of Fortune 500 companies around the world including McDonald’s, Diet Coke, L’Oreal and General Motors.
Since its founding in 2016 by Sachin Wawdhane and Nikhil Tendulkar, Performena has experienced exponential growth under their leadership, boasting a team of over 60 professionals. With offices in Dubai, Mumbai, Bangalore, Singapore, and now Miami, the agency’s global expansion runs in parallel to the needs of its client portfolio, which includes industry giants such as HSBC, Lenovo, Aquafina, Volkswagen, and Cigna. Performena consistently surpasses industry benchmarks and has achieved extraordinary results for clients such as Lenovo (demo completion = 65%), Cigna (15% over target in leads), HSBC (CTR = 1.63% and 10% conversion ratio) and even Lay’s Potato Chips (75% video completion ratio).
As demand for digital advertising has grown, new risks, fraudulent activity, and credibility issues have emerged. Performist U.S. addresses these challenges through its partnerships with superior-quality media, its robust and proprietary data analytics suite, and its reputable leadership team. According to Salup, “Our agency has become a trusted ally for businesses seeking to grow their business, find new clients, and retain those clients. As the name suggests, it is a performance-first and outcome-driven marketing agency with a notable track record in Europe, Asia, and the Middle East.”
Launching in Miami, Performist U.S. leverages these strengths as it expands into new frontiers. The U.S. is an established leader in the digital advertising world with the programmatic advertising sector growing 11.5% to over $135 billion last year according to eMarketer. Latin America’s digital landscape is rapidly evolving, with Brazil, Mexico, and Argentina leading in programmatic ad spending due to the region’s growing population and increased internet penetration. The widespread adoption of smartphones, totaling 134 million in 2023, has further fueled opportunities for personalized advertising.
“Our launch in the Americas is in response to a favorable business environment and growing demand for the agency’s unique offerings,” said Salup. Indeed, Performist U.S. has hit the ground running with new business opportunities already in the pipeline, including collaborations with global retail and government entities in Latin America.
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Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.
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