Saumya Baijal has been appointed as Director of Brand Strategy at Virtue Worldwide, a cutting-edge creative agency under VICE Media Group, which bolsters the company’s leadership team in India. Virtue is an expert at assisting brands in finding a genuine voice at the center of culture. Virtue is a “borderless” agency with operations in 17 cities across 13 countries. It assembles customized teams with a range of backgrounds, perspectives, and skill sets to foster creativity and innovation.
Saumya Baijal provides Virtue with a diverse range of experience. Saumya is well-known for her roles as an activist, feminist, ad woman, bilingual writer, storyteller, poet, radio host, theater personality, and Ogilvy. She has worked for MullenLowe Lintas Group, McCann Erickson, and the Ogilvy advertising networks. In addition to working with companies like Absolut, Google, and Fabindia, Saumya has a long history of jury service at the Effies. She has also been a key member of the Laadli Media Awards for Hindi Journalism since 2021.
Virtue Worldwide is improving its team and leadership while making notable progress in the Indian advertising market. The business is dedicated to breaking down barriers, embracing innovation, and building reliable alliances. Notable companies including Diageo, poppi, Delta, Vanguard, P&G, General Mills, H&M, Volkswagen, McDonald’s, eToro, Red Bull, and Converse have partnered with them. Award-winning ads like Backup Ukraine, Weedmaps’ Museum of Weed, Dove’s Dear Future Dads, Q the Genderless Voice, and Carlings adDRESS the Future were all conceptualized by Virtue. At Virtue, they foster a culture of diversity and innovation by selecting team members not only based on their experience but also on the special skills and viewpoints they bring to the table.
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Huiwen Tow, head of strategy, Virtue APAC, shared her thoughts on Saumya’s appointment, stating,
“In a world that is more divided than ever before, Saumya is one of those rare individuals that sees the world, not for what it is, but what it can be. She is a force of nature, unafraid to confront the real or challenge the status quo to move the conversation forward in culture. We are beyond ecstatic to have her with the Virtue India leadership team to take us into our next era of growth in India.”
Saumya Baijal, the newly appointed brand strategy lead, India commented,
“I am very excited to be a part of Virtue. The idea of diving deep into constantly evolving culture, extracting the insight, and then giving it a distinct flavour, is a very very interesting challenge. In a world that changes so quickly and so drastically, finding anchors for a brand, embedded in culture, is not only important, but necessary. Virtue understands this, and I can’t wait to explore more with the very talented team that has already set up a young, energetic, spirited place, committed to the same endeavour.”
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