Dentsu Expands Partnership With AWS To Scale GenAI Capabilities
Dentsu declared that it has expanded its partnership with Amazon Web Services (AWS) by implementing two essential services. This move will enable Dentsu to employ generative artificial intelligence (GenAI) at a larger scale, resulting in increased innovation and opportunities...
Dentsu and Meta Partner for WhatsApp Business Customer Relationships Solution
Dentsu became the first global agency network solution provider for WhatsApp Business, after announcing a global partnership with Meta. For WhatsApp, the company’s encrypted messaging platform, Dentsu will supply customer relationship management solutions. First...
Aalap Desai, Ex-CCO, Dentsu Creative India Launches TGTHR, a full-funnel ad agency
The former chief creative officer of Dentsu Creative West and Dentsu Creative Experience India, Aalap Desai, has established TGTHR (Together). TGTHR is a full-funnel advertising agency. TGTHR, which has its headquarters in Mumbai, has opened offices in Bengaluru and Delhi....
Dentsu India Appointed As BharatBenz’s Integrated Communication Partner
Dentsu India is now an official partner of BharatBenz for integrated communications. Daimler Truck AG (“Daimler Truck”) owns all of BharatBenz, the truck and bus brand of Daimler India Commercial Vehicles. Dentsu India will fulfill the mandate by offering...
Exploring Ad Landscape Shifts: In conversation with Deepika Bansal from Dentsu X
The accomplished AVP Investment at Dentsu X, Deepika Bansal, discusses her professional background in the transitioning field of digital marketing. With more than 15 years of experience, she leads us on an exciting journey through the world of advertising.
In this exclusive...
Dentsu India Designs Future-Ready Performance Marketing Powerhouse
As part of its vision to deliver ‘What’s Next’ for its clients and people, dentsu India has decided to bring together the advanced capabilities curated from two of its leading brands, iProspect and Sokrati. iProspect is a globally awarded digital-first end-to-end media...
Dentsu Pioneers Audience Acquisition with VideoAmp Partnership
In an industry-first activation, Dentsu and VideoAmp have given their US media agencies the ability to seamlessly guarantee crucial audience acquisition across seven key media portfolios. As the first agency, Dentsu has intentionally purchased audiences on VideoAmp Currency...
Dentsu India Debuts Game-Changing Media Insights Tool
Planners can only integrate APIs (application programming interfaces) into the media analysis program they employ. They are forced to manually search through several sources for the information. Media services from Dentsu India announced the Dentsu Intelligence Dashboard...
Dentsu-Microsoft Forge AI Powered Alliance for Agency Brands
Artificial intelligence is overtaking the world. Every industry is rushing to incorporate AI powered tools into its business models, especially the global advertising industry. A collaborative agreement between Dentsu and Microsoft has been announced in yet another case. By...
Dentsu partners with Moving Walls to bring accountable DOOH advertising to Africa
Moving Walls has teamed up with Dentsu Africa, a global digital marketing and communications company, to create an advanced Out-of-Home (OOH) advertising technology platform for various markets in Africa. This new partnership will provide a full-stack solution for OOH...