Team Pumpkin Wins The Marketing Mandate For The Maeva Store
Award-winning digital marketing agency Team Pumpkin has emerged victorious in the competitive bid for the marketing mandate of the esteemed luxury home fragrance and decor brand, The Maeva Store. As part of this mandate, the agency will manage the brand’s social media,...
Häagen-Dazs Names BBH As Its Global Lead Creative Agency
Häagen-Dazs, General Mills’ iconic luxury ice cream brand, has named BBH as its global lead creative agency, rekindling one of advertising’s most innovative creative partnerships. With this appointment, the agency-brand relationship that has existed since the...
Publicis Groupe South Asia Appoints Amitesh Rao as CEO, Leo Burnett South Asia
Amitesh Rao has been appointed Chief Executive Officer of Leo Burnett South Asia by Publicis Groupe South Asia. Rao takes over for Dheeraj Sinha, who left the agency to work for FCB last year. As part of his role, Rao will oversee all Leo Burnett India operations. It will...
Perion Acquires DOOH Platform Hivestack for USD $100 million
Perion Network, which uses technology to connect advertisers and consumers across all major digital channels, announced that it has successfully acquired Hivestack Inc. Hivestack Inc. is globally recognized for its innovative full-stack programmatic digital out-of-home (DOOH)...
VideoAmp Introduces Commingled ID Solutions for Cookie-less Future
VideoAmp has introduced its proprietary commingled identity (ID) solution. It combines top-notch identity assets from several providers into a single graph. It gives content creators and advertisers more confidence that their targeted demographics and advanced audiences are...
OMD Defends its Media Responsibilities for DFI Retail Group in APAC
Multinational advertising company OMD has effectively defended its media account for DFI Retail Group, a major pan-Asian retailer with locations in Singapore, Malaysia, Indonesia, and Hong Kong. After a competitive pitch, the agency will continue to handle its media...
Madison Loop Wins Oberoi Realty’s Integrated Communications Mandate
Oberoi Realty, the largest real estate company in Mumbai, has awarded the integrated communications mandate to Madison Loop, the digital-first creative and strategy arm of Madison World. For the client, the agency will be in charge of performance marketing, social media,...
Ameer Ismail’s Decades-Long PR Odyssey: Navigating a Dynamic Landscape
In the whirlwind world of PR, Ameer Ismail, President, Lintas Live, MullenLowe Lintas Group is the maestro orchestrating a symphony of success. Leading Lintas Live with visionary finesse, he’s transformed the game, turning campaigns into global resonances. Clients like...
Omnicom Centralizes Leadership for Three Creative Powerhouses
To boost its creative offering in India, Omnicom has announced the formation of a new group called Omnicom Advertising Services (OAS). Aditya Kanthy was appointed CEO of the recently established advertising services group by Omnicom Chairman and CEO John Wren. With an...
PubMatic Integrates with FreeWheel, Expands CTV Ad Inventory
PubMatic, an independent technology firm that develops the future supply chain for digital advertising, recently unveiled a new integration relationship with FreeWheel. The latter is a worldwide technology platform for the television advertising sector. Activate is an...