Abhinay Bhasin Joins Dentsu as Senior Vice President of Product and Technology
Abhinay Bhasin, who previously oversaw ProfitWheel’s product marketing, has joined Dentsu as senior vice president of product and technology. Bhasin held the position of vice president (Asia Pacific) for data and product solutions at Dentsu International before joining...
Dentsu Announces the Launch of Attention Study Platform in Arabic Digital Advertising
Dentsu announced the beginning of a new study that measures attention for the first time in Arabic digital advertising. Dentsu, in collaboration with Lumen Research, will measure consumers’ attention spans on a range of popular platforms in order to determine the...
Dentsu Creative Names Jon Holloway as Managing Director, Brand & Experience
Dentsu Creative MENA has named Jon Holloway, a highly acclaimed creative leader, as Managing Director of Brand and Experience. As the leader of the brand and experience teams for the entire region in this recently established position, Jon will promote operational excellence...
Dentsu Creative Names Abhijat Bharadwaj As Chief Creative Officer – Digital Experience
Abhijat Bharadwaj has been named Chief Creative Officer for Digital Experiences by Dentsu Creative India. Abhijat Bharadwaj began his seven-year tenure with CreativeLand Asia as ECD. After that, he was promoted to CCO at the company. Bharadwaj will drive the creative vision,...
Dentsu MENA Opens Flagship HQ in Saudi Arabia
Dentsu MENA stated today that the Ministry of Investment and Ministry of Commerce in the Kingdom have granted it a regional headquarters license, reaffirming its dedication to Vision 2030, spearheading the transformation initiative, and fostering aspirational local talent....
Dentsu Creative Bags the Creative Mandate for Motorola India
Motorola has selected Dentsu Creative India as its creative agency. The agency, which will service the brand out of its Delhi office, won the mandate after a multi-agency pitch. The brand’s integrated campaign approach has been strategically enhanced by the addition of...
Dentsu Announces Extension of Mandate with TTK Healthcare
Dentsu Creative India has announced the extension of its mandate with TTK Healthcare, a well-known healthcare products company. Now, the agency will oversee media and social media responsibilities for Skore, Eva, and MsChief, three of its brands. The agency’s Mumbai...
Dentsu Creative India Wins Digital Mandate For 4 Sony Channels
Dentsu Creative India has been awarded the digital mandate for Sony SAB, Sony MAX, Sony MAX 2, and Sony Entertainment Television. As such, they will be in charge of these brands’ online presence and marketing campaigns on social media sites like Facebook, Instagram, and...
Dentsu Expands Partnership With AWS To Scale GenAI Capabilities
Dentsu declared that it has expanded its partnership with Amazon Web Services (AWS) by implementing two essential services. This move will enable Dentsu to employ generative artificial intelligence (GenAI) at a larger scale, resulting in increased innovation and opportunities...
Dentsu and Meta Partner for WhatsApp Business Customer Relationships Solution
Dentsu became the first global agency network solution provider for WhatsApp Business, after announcing a global partnership with Meta. For WhatsApp, the company’s encrypted messaging platform, Dentsu will supply customer relationship management solutions. First...