Illumin Boosts DOOH Journey Ad Platform with Broadsign Alliance

Broadsign, a leader in digital out-of-home (DOOH) advertising, and Illumin, a digital advertising company, have teamed up to transform the industry. The collaboration will offer an extensive and cohesive cross-channel marketing solution. Broadsign wants to incorporate Illumin’s journey advertising solution into its supply-side platform. The partnership will provide advertisers with a connected and user-friendly canvas.

This agreement will give Illumin access to international DOOH inventory and serve as a cross-channel marketing resource. In the era of full-funnel strategies, the decision was timely. Broadsign’s SSP platform’s commerce, roadside, and other DOOH advertising formats will now be available to agencies and brands operating in 15 countries. These cross-platform campaigns will include TV, display, native, video, and CTV advertisements.

User interfaces will be easier to streamline the audience-targeting process by merging technologies. They will be able to target potential customers from brand recognition to brand evaluation at every stage of the funnel. These cutting-edge features will ease the process of reaching their target audiences.

And that’s what they said

Andrey Feldman, Vice President of Products at illumin shared,

DOOH has grown to become a critical part of journey marketing, so as we continue to look to the future, expanding our platform to include this important facet of programmatic advertising is crucial. The ability to plan, optimize, and measure in one place is unique to illumin, and when it comes to adding DOOH to our platform, we want to partner with the best, making Broadsign an obvious choice. It’s a testament to our continued commitment to help redefine the industry’s cross-channel journey.

John Dolan, VP, Global Head of Media Sales and Services of Broadsign stated,

Exceeding marketer objectives requires a broad but focused approach, making cross-channel advertising with DOOH a smart strategy. We’re excited to team up with illumin to bring this unique channel and all it has to offer to its media buyer base. 

About Illumin

With headquarters in Toronto, Canada, Illumin facilitates advertising at every stage of the consumer journey. Live data analysis and sophisticated machine learning algorithms are used by the organization. It uses the potential of information-driven journey advertising to illuminate companies’ interactions with consumers. They host customers from Europe, Latin America, and North America.

About Broadsign

Publishers, agencies, and brands can interact with audiences around the world by using out-of-home advertising thanks to Broadsign. Throughout the customer journey, the business communicates with audiences through a variety of touchpoints. Over a million static and digital signs are powered by it, including roads, airports, shopping centers, retail locations, medical facilities, transport systems, and more. The technology facilitates easier access to premium displays for marketers and agencies to execute productive programmatic DOOH campaigns. Pepsi, Turkish Airlines, The UFC, Volkswagen, John Lewis, Samsung, and many more are among its clients.

Read More: Vistar Media and Broadsign Partners To Optimize Programmatic DOOH Transactions

Author Profile

About Netra

Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.

View all posts by Netra