The OPPO media business has been awarded to Omnicom Media Group (OMG) agency PHD in multiple Asian markets. This strategic choice, which was made after a competitive pitch, includes important markets like Bangladesh, Malaysia, Indonesia, and the Philippines. With effect from April 1, PHD will be in charge of media strategy and planning for both online and offline platforms, contributing innovative ideas to OPPO’s regional marketing campaigns. Creating and carrying out media plans at the local, regional, and international levels is one of their duties.
Important responsibilities include planning and purchasing media for local, regional, and headquarters markets. The responsibilities, which include collaborating with the OPPO Headquarters team in China and other OMG offices to implement various initiatives and strategies for international markets, will be overseen from Malaysia, which serves as OPPO’s APAC hub. Each market used to have a separate agency. The victory for PHD increases efficiency by unifying operations under a single network. This appointment comes after PHD was successful in acquiring OPPO’s Indian media business recently.
This change follows an international media pitch that OPPO launched in 2023. The brand wants to become more of a premium player in the industry. Global partners are convenient, but OPPO also values deep local knowledge.
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Talking about the appointment, David Soo, managing director, PHD Malaysia, said,
“We are proud to have won the OPPO business and this marks a great opportunity for us to work on a leading global technology brand that mirrors PHD’s pursuit of innovation, excellence, and creating work that delights consumers. A crucial part of the win stemmed from the team’s thorough response to the brief as well as the chemistry internally and with the client teams at all levels. Given the broad remit, the win is a huge step up for the team, elevating their exposure and further boosting PHD Malaysia’s quality and ability to take on similar roles in the future.”
Elly Huang, head of media at OPPO, commented,
“We commend PHD Malaysia for their exceptional track record, expertise, and passion for innovation. We are excited to embark on this journey together and push the boundaries of what is possible in this dynamic industry.”
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