Omnicom and The Trade Desk Co-Develop New Data Solutions to Optimize CTV Budgets
At the Cannes Lions International Festival of Creativity, Omnicom continued announcing alliances with prominent digital marketing platforms and industry participants. It declared that it has partnered with The Trade Desk in a first-of-its-kind effort to jointly create unique...
Omnicom and Amazon Ads Partner to Connect Audience Data to Browsing and Shopping Insights
According to Digiday, Omnicom announced a strategic partnership with Amazon around its Amazon Ads service at the Cannes Lions 2024. It’s all part of the holding company’s multi-pronged Cannes approach to strike partnerships and deals with major ad-tech and platform players as...
Omnicom Appoints Mazen Abd Rabbo as SVP of Newly Formed Omnicom Group Qatar
Omnicom Chairman and CEO John Wren today named Mazen Abd Rabbo as Senior Vice President of the newly formed Omnicom Qatar. Abd Rabbo will oversee Omnicom’s agencies in the country, focusing on talent, cross-agency collaboration, and innovation to drive growth in the...
Omnicom Media Group India Names Rabe Iyer as Chief Media Officer
Omnicom Media Group India has named Rabe Iyer as its Chief Media Officer in the market, beginning immediately. In order to expedite growth for the agency and its clientele, he will assume the hat of a multidisciplinary practitioner and be in charge of coordinating and...
Omnicom Media Group Appoints Aishwarya Lahiri as Associate Business Director
Omnicom Media Group has promoted Aishwarya Lahiri to Associate Business Director. She posted on LinkedIn to announce the news. Lahiri joined the company in 2023 and held the position of Director of Investment prior to her promotion.
Omnicom Media Group elevates Aishwarya...
Omnicom Announces Expansion in India with Four New Centers of Excellence
The Global Solutions Centers of Excellence are expanding, as Omnicom announced, adding three new campus locations in Bengaluru, Chennai, and Gurugram. In October, a fourth location will open in Hyderabad. With this sizeable investment, Omnicom is reaffirming its commitment to...
Omnicom Media Group Onboards Vinny Abhishek as AVP and Head of Commerce Business
Vinny Abhishek has joined Omnicom Media Group as Assistant Vice President and Head of the company’s Commerce division. He had previously served as Business Head for Cheil. In addition to leading OMG’s Commerce product offerings under Transact, the company’s...
Omnicom’s PHD Secures Integrated Media Mandate for OPPO
PHD India, a division of the Omnicom Media Group, has clinched the integrated media mandate for OPPO India, following a multi-agency pitch.
This partnership will see the agency support OPPO India’s journey of growth in the region by drawing upon PHD’s strength in comms...
Omnicom Secures Creative Mandate for Air India Express
Air India Express has awarded the creative mandate to Omnicom. The contract has been signed, and the account is of a retainer nature. It was a multi-agency pitch in which the company sought to refresh its brand identity and create content that would appeal to younger...
Omnicom Signs Generative AI Licensing Agreement with Getty Images
Omnicom has signed a groundbreaking generative AI licensing agreement with Getty Images, giving it access to one of the largest global providers of stock photos, videos, and other creative assets. This first-mover partnership will give Omnicom early access to Getty...