NODWIN Gaming Announces Partnership with Global Esports Federation As Portfolio Management Company
NODWIN Gaming, a South Asian gaming and esports company, announced a partnership with the Global Esports Federation (GEF) to serve as the Portfolio Management Company (PMC) for key global emerging markets in South and Central Asia, Africa, the Middle East, and parts of Southeast Asia. Through the use of its knowledge and position as a leader in emerging markets across the globe, NODWIN Gaming hopes to drive the growth of gaming and esports globally, and this partnership represents a significant step toward that goal.
The GEF brings together the vibrant, constantly changing esports ecosystem, along with its diverse network of global impact partners and related industries. Since its founding in 2019, GEF has grown to include over 155 member federations, involving billions of #worldconnected athletes, players, and fans.
NODWIN Gaming partners with GEF to serve as PMC
Resolutely committed to its objective and universal principles, the GEF has developed into a genuine representative of the esports community, enhancing the sector’s legitimacy and reputation worldwide. In addition, the GEF contributes to the development of new technologies and user, fan, and brand experiences that foster innovation in gaming and guarantee the long-term viability of esports as well as boundless prospects that motivate the youth of the hyperconnected world.
NODWIN Gaming has now obtained exclusive rights to create and market GEF-licensed esports events in more than 20 countries, including India, Pakistan, Uzbekistan, Kazakhstan, Dubai, Bahrain, Jordan, Thailand, Vietnam, and the entire continent of Africa. This is due to the company’s strategic partnerships with major industry players and its track record of organizing gaming events and lifestyle festivals.
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Potential gaming partnerships
In addition to securing non-exclusive rights to host GEF-licensed events globally, NODWIN Gaming’s status as a PMC opens the door to beneficial partnerships between the company’s subsidiaries and key partners across the globe. With the recent acquisition of Ninja Gaming, based in Turkey, NODWIN Gaming is now prepared for projects in Turkey, the Middle East, and North Africa. Meanwhile, its powerful experiential marketing company Branded, based in Singapore, is focused on the Asia Pacific market. Through the agency’s European, endemic, and non-endemic networks, NODWIN Gaming will be able to take advantage of potential opportunities to develop GEF-licensed events in non-exclusive regions thanks to its equity investment earlier this year in Freaks 4U Gaming, a full-service gaming and esports agency in Germany.
Here’s what they said
Akshat Rathee, co-founder and MD of NODWIN Gaming shares his insight on the partnership with GEF, stating,
“The world of esports is evolving towards true global celebration of esports titles across the world. GEF truly epitomises the hopes and aspirations of all the developing world markets that NODWIN seeks to develop. We believe our partnership with GEF will bring the best of esports opportunities to the youth of the emerging world.”
Mario Cilenti, COO at GEF, commented on the partnership,
“We are thrilled to have NODWIN Gaming on board as our Portfolio Management Company for the South Asia, Central Asia, and Africa markets. Their capabilities and extensive experience make them ideal partners to advance the Global Esports Federation’s mission and further engage with esports communities across key growth regions.”
NODWIN Gaming and JSW Sports Partner to Transform Indian Esports Industry
NODWIN Gaming, the world’s leading emerging markets gaming and esports media company, has formed a strategic partnership with JSW Sports. JSW Sports is India’s largest sports promoter and sports management company. The partnership represents a critical turning point in the development of the Indian e-sports industry. It seeks to transform and commercialize the gaming, e-sports, and cultural intellectual property (IP) landscape.
NODWIN Gaming and JSW Sports Collaborate to Revolutionize e-sports
Known for being a sports media company, NODWIN Gaming strategically partners with JSW Sports, taking advantage of their vast knowledge of sports management and promotion. The partnership combines JSW’s robust presence in sports, especially in their commercial vertical, which boasts partnerships with more than 150 clients in sports marketing, with NODWIN Gaming’s unparalleled experience in esports operations and content creation.
Transforming the Esports landscape
This partnership has the potential to completely transform and strengthen the nation’s quickly developing esports scene. This strengthens NODWIN’s strategic emphasis on a sports media business. This partnership combines NODWIN Gaming’s experience in esports operations and esports content creation with JSW’s experience and footprint across sports, particularly their commercial vertical, which has established itself as one of the best in the nation working with more than 150 clients on sports marketing. Sports and esports have very large audiences and media overlaps in India.
Esports-centric IPs in India
This partnership aims to launch new e-sports-centric intellectual properties in India, expanding its scope beyond the current esports audience. In addition, the joint venture seeks to create the best possible platforms for brand and advertiser partnerships. Furthermore, it also seeks to educate stakeholders and the market. Having arranged some of the largest esports competitions in India, NODWIN Gaming has amassed quite a collection over the years. These competitions include the BGMI Masters Series, ESL India Premiership, Dew Arena, DreamHack India, and numerous other events. In addition to creating many thrilling gaming moments for some of the biggest brands, NODWIN hopes to further solidify its strategic focus as a sports media company with this partnership with JSW Sports.
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The press release claims that NODWIN Gaming’s esports IP is praised for its allure and provides a dynamic array of content to meet the community’s entertainment demands. Additionally, this partnership hopes to satisfy the constantly changing tastes of the gaming public. It does so by showcasing a compelling narrative in the e-sports space. To optimize the value of gaming and e-sports content, a comprehensive framework encompassing sponsorship, media rights, activation, and influencers has been developed. With an estimated 150 million viewers, India is home to a sizable e-sports market. The partnership aims to capitalize on this market, with projected revenues of $124.8 million in 2024 and predicted exponential growth in the years to come.
Here’s what they said
Akshat Rathee, co-founder and MD of NODWIN Gaming said,
“We at NODWIN Gaming are thrilled to announce our partnership with JSW Sports, a momentous milestone in the esports ecosystem. NODWIN Gaming’s technical know-how and leadership in the esports and gaming domain, combined with JSW Sports’ commercial expertise, positions us to unlock unprecedented opportunities in the distribution and monetisation of esports content. Our shared goal is not only to empower the esports ecosystem but also to establish new benchmarks for the future. While there’s much work ahead, the excitement and possibilities are boundless!”
Divyanshu Singh, COO of JSW Sports, said,
“India has one of the largest esports viewing audiences in the world, estimated at roughly 150 millions viewers. That number swells up to 290 million when you combine it with both, esports playing titles and fans. Talking more numbers, In 2024, the revenue in the esports market is forecasted to reach$124.8m, and that number will only grow exponentially in the years to come. In JSW Sports and NODWIN, we see two market-leaders with the kind of synergies to capitalise on these trends, and change the game when it comes to distributing and monetizing esports content.”
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