Lintas Live, a digital-first creative public relations agency, secured the PR and communications mandate for SOCIAL, Impresario Entertainment & Hospitality Private Limited’s iconic flagship brand. Following a year of notable growth and exceptional performance in the retail and hospitality sectors, this partnership with Lintas Live makes it the perfect option to enhance SOCIAL’s brand presence and broaden its appeal to an ever-expanding group of young and forward-thinking consumers. In a competitive pitching process, the brand prevailed.
Since its debut, Lintas Live has refined its ability to give brands an inordinate amount of attention by coming up with ideas that are worthy of conversation. Lintas Live will collaborate with SOCIAL to craft compelling narratives, engage key stakeholders, and strengthen brand loyalty among youth by utilizing its creativity and in-depth industry insights.
India’s favorite neighborhood café, SOCIAL, is renowned for its lively and distinctive experiences. Young people in India prefer to hang out there, form relationships, and find like-minded groups. The brand has grown in popularity and scale over time. This is thanks to its creative take on dining, café culture, programming, and collaborative workspaces.
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With SOCIAL on board, Lintas Live’s portfolio now features a noteworthy addition. This collaboration further solidifies Lintas Live’s dedication to providing cutting-edge integrated PR services. Moreover, it solidifies the agency’s position as the top choice for communication among major retailers and hotel chains.
Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Private Limited, said,
We are delighted to have Lintas Live onboard, an agency that exhibits an exceptional knowledge of our brand DNA and understands our growth priorities. We have aggressive plans for India, and we needed an equally agile, creatively bold, and strategically sound partner to achieve our aspirations. I believe Lintas Live, given its legacy and success, is the perfect partner for us.
Ameer Ismail, President, of Lintas Live, commenting on the partnership, added,
We are absolutely excited to win and be entrusted with this mandate for SOCIAL. Our team is all-set to leverage our deep industry expertise, consumer understanding and deep knowledge of the hospitality industry and dynamics to further strengthen SOCIAL’s market position and deepen connections with its growing tribe of consumers. Together, we are eager to chart new heights in the realm of strategic communications, to elevate SOCIAL’s brand presence and match the brands ambition with impactful PR and communications.
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