LS Digital, a leading independent digital marketing transformation (DMT) company, selected Kaizzen, a leading integrated communications agency, to handle its public relations and communications. The announcement follows a multi-agency pitch. The responsibility of Kaizzen includes overseeing media relations, corporate reputation, and LS Digital’s communication strategy. Kaizzen will make use of its experience to support LS Digital’s aggressive growth plans. Furthermore, it will establish the company’s presence in important markets through targeted campaigns and strategic initiatives.
By putting digital marketing transformation (DMT) at the core of its brand identity, LS Digital, along with its specialized business units Langoor (a CX & Web 3.0 company), f1studioz (a UI/UX company), and Social Panga (a digital-first creative company), is dedicated to revolutionizing the digital landscape. LS Digital strives to build industry-best solutions that will reshape global business in the future. It will do so by adhering to its guiding mantra, #ChallengeTheNow. The company’s vision is to drive innovation and redefine digital marketing standards to grow the industry.
Read More: Omnicom’s PHD Secures Integrated Media Mandate for OPPO
Anshuman Misra, SVP of strategic partnerships, marketing & PR said,
“As India takes the centre stage in developing and delivering tech-enabled, innovative services to the world, LS Digital is geared-up in spirit and strength to lead this conversation, we are happy to welcome Kaizzen on board as our PR partner. We are confident that this collaboration will further strengthen our position as a pioneering force in business transformation; In this new era of digital innovation and transformation, joining forces with young and dynamic team of Kaizzen, will help us in our journey of redefining industry standards, inspire change and shape the future by transforming businesses digitally.”
Nikhil Pavithran, group president of Kaizzen, stated,
“We firmly believe in the immense potential of this collaboration, especially in alignment with the honourable Prime Minister’s Digital India initiative, which sets the stage for substantial market growth. This partnership signifies a synergy of expertise and gives us a great opportunity to leverage our combined strengths to drive meaningful impact and foster impactful dialogues.”
Read More: K2 Communications Bags PR and Social Media Mandate for Zeno Health
