Abhinay Bhasin, who previously oversaw ProfitWheel’s product marketing, has joined Dentsu as senior vice president of product and technology. Bhasin held the position of vice president (Asia Pacific) for data and product solutions at Dentsu International before joining ProfitWheel.
As the original member of the data sciences team, his group expanded Dentsu India’s Data Sciences division from three people to a team that was more than five times larger before moving it to the Asia-Pacific region. He was a member of Dentsu’s Global Product Workstream. In addition to founding one of the first whitepapers on the topic of cookieless advertising, he co-wrote and contributed to industry thought leadership content. He also established and oversaw DMC Insights, an insights division that specialized in behavioral and survey-led audience analytics.
After beginning his career at Deloitte India, he went on to work for Google, Carat, Isobar, The Economist, and others.
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