Latest Media Trends & Insights | Adtech Today

Media

Home
/
Media

prime originals, ad free, adtier, prime membership, streaming, video ads, ott platform, advertising

Amazon Prime Video to Introduce Limited Ads in 2024

Neha Mehta Media 23-09-23

Google, antitrust, antitrust trial, DOJ, department of justice, jerry dischler, ad auctions, revenue, search engine, revenue goals, ad prices, ad price hike, monopoly, search engine monopoly, advertising practies, search ads, search adverts, marketers, media, marketing, amazon, retail advertising, google ads, paid social, PPC,

Google Secretly Alters Ad Auctions to Boost Revenue Targets

Netra Media 20-09-23

Publicis Media, UK AOP To Test Privacy-Enhancing Technology (PETs)

Netra Media 20-09-23

$Ikea, ingka group, mccann worldgroup, IPG, agency, ad agency, ingka’s marketing, awards global, creative campaigns, retailer ikea, IKEA Spain, Madrid, global marketing, global agency, retailer brand, retail store, retail chain, ad agency, operating team, brand marketing, brand marketing campaigns, mccann spain, partnership, collaboration, Ogilvy, Mother London, TBWA\Group Singapore, southeast asia, digital communications, social communications, ad integrations, integrated campaigns, store opening, store opening campaigns, campaigns, Verizon, trusted brand, vision, IKEA’s vision,$

IKEA Chooses McCann As The First Global Brand Marketing Agency

Netra Media 20-09-23

Brandspace, scentre group, in-house media, advertising business, advertising, media, screen network product suite, programmatic, programmatic offering, digital out of home, DOOH, Australia, state-of-the-art technology, technology, out of home, OOH, fully digital, westfield, SuperScreens, OOH ads, advertisements, marketing, Move 1.5. OMA, audience measurement, direct advertising, direct offering, Digital sales, digital growth, growth solutions, Retail out of home, Retail OOH,

BrandSpace Enhances Screen Network for Programmatic Brilliance

Netra Media 18-09-23

Adform, captify, contextual activation, real-time search, web search, search intelligence platform, open web, programmatic, programmatic platform, collaboration, partnership, SSP, sell side platform, supply side platform, DSP, demand side platform, privacy-first, audience based, targeting, contextual audiences, onsite, third party cookies, real time analytics, cookieless world, cookie-less, inventory channels,

Captify and Adform Partner to Pioneer Contextual Activation Solution

Netra Media 15-09-23

Advertising company, data available, digital advertising, global chief sustainability, green media products, IPG mediabrands, magnite, omnichannel, omnichannel advertising, Scop3, SPO, SSP, buyer omnichannel marketing, sustainability, partnership, display inventory, mobile inventory, video inventory, advertisers, advertising, marketing, carbon footprint, omnichannel inventory, sustainability goals, campaign performance, carbon emissions, digital marketing, supply side platform, sell side platform, decarbonization, media buyers, IPG

Magnite Partners with Scope3 to Enhance Advertising Sustainability

Netra Media 14-09-23

Antitrust laws, antitrust violations, against google, anticompetitive, antitrust suit, federal judge, DOJ, department of justice, monopoly, search engine, government, justice department, court, allegations, accusations, sued, antitrust issue, technology, world, Google ads, google search engine, Microsoft, Microsoft bing, apple, Samsung, duckduckgo, google, Washington, law, US law, Alphabet, antitrust trial, civil lawsuit, google search, illegal agreements, default search engine, default browser, US regulators, online search, advertising, marketing, media, Android, competitors, competition, TikTok, Amazon, antitrust complaints, Microsoft Antitrust trial, Netscape navigator, dominance,

US Govt. vs Google: Google Accused of Breaking Antitrust Laws

Netra Media 12-09-23

Vistar Media Enhances DOOH Advertising with Retail Inventory Package

Netra Media 11-09-23

Unified ID, reach plc, epsilon’s publink, data, liveramp ats, identitiy, liveramp data, marketing, implement identity, liveramp reviews, authenticated traffic solution, boost revenue, brands, browsers, Chrome, Safari, FireFox, Google Display, LiveRamp, News, Protect Publishers, pseudonymous identifier, PubLin, RampID, third party cookie depreciation, Publicis Groupe, addressable inventory, first party user data, hashed authentication, Core ID, programmatic, authenticated inventory, advertisers, advertising, collaboration, monetization, macroeconomic, authenticated advertising, privacy compliant advertising, privacy compliant, authorized advertising.

LiveRamp – Epsilon Pave Way for Privacy-Compliant Advertising

Netra Media 11-09-23

Paramount Elevates CTV Advertising with Interactive Product Suite Expansion

Netra Media 08-09-23

Third party cookies, contextual targeting, programmatic advertising, programmatic ecosystem, 3rd party, digital advertising, advertising, adtech, marketing, programmatic media, digital marketing, google, first party, advertising ecosystem, Chrome, WARC, Dentsu, IAB Europe, cross-platform marketing, multichannel advertising, programmatic channels, CTV, retail media, FLoC

Advertisers Embrace Programmatic Advertising As Cookies Decline

Netra Media 06-09-23

Safe zones, reels, script generator, dsa regulations, ig reels, safe area, eu dsa, title safe, tiktok, compliance, enhanced measures, regulations, transparency, advertiser, advertiser experience, impact, dsa implementation, digital service act, European union, EU safety hub, online safety hub, algorithmic personalization, commercial content, API, API research, paid partnership, advertising, sponsored content, promotional content, targeted advertising, tailored advertising, opt out, personal, community guidelines and ad policies, help centre, revised dsa, ad targeting

TikTok Prioritize User Rights with Revised DSA Standards in the EU

Netra Media 05-09-23

Zuck, mark Zuckerberg, adam mosseri, Instagram threads, threads, text-based, meta’s threads, Instagram app, an Instagram app, thread app, web-based, hashtags, web version, microblogging, search function, text-search, keyword search, search functionality, media, social media, social network, social media platform, Twitter, X, Elon Musk, DAUs, daily active users, Mastodon

Text-Search Comes to Threads, Tests Begin in New Zealand & Australia

Netra Media 04-09-23

European union, EU, Instagram, facebook, eu antitrust, eu regulators, meta platforms, targeted ads, targeted advertising, data collection, user data, privacy regulations, privacy concerns, data privacy, ad free, union eu, avoid ads, threads, Ireland, GDPR, mark Zuckerberg, metaverse, subscription plans, paid version, paid subscription, whatsapp, IDPC, Ireland Data Protection Commission, NYT, the new York times,

Meta to Offer Ad-Free Subscription Plans For European Users

Netra Media 04-09-23

Cricket, Viacom18, reliance, Reliance industries, BCCI, BCCI media rights, Internet advertising, Internet Advertising India, TV advertising, TV advertising India, TV ad, Tv ad campaign, TV campaign, TV news, TV, Campaign, Advertising, TV media, TV marketing, test, WPL, 5,963 cr, BCCI bilateral, premier league, IPL, India, Indian cricket team, ICT, Women’s cricket team, India home matches, BCCI media rights 2023, Disney+ Hotstar, Sony, Jio Cinema, Network18, sports, digital rights, TV rights, broadcasting, broadcasting rights, e-auction, auction, online auction,

Viacom18 Scores BCCI TV-Media Rights to Broadcast ICT Matches

Netra Media 01-09-23

Advertising sales, Dan Qayyum, General Manager Media & Sales, Media, Sales, Head of Digital Sales, EMEA & APAC, media representative, Partnership, Preya Shah, Reuters, The MediaVantage, regional brands, marketing, advertising solutions, marketing solutions, Middle east, content, media content, news, Thomas Reuters, media representation, news organization

Reuters Partners with The MediaVantage for ME Advertising Reach

Netra Media 31-08-23

Gfinity, open mic, media, game advertising, in-game advertising, adtech platforms, commercial partnership, marketing, Venatus inventory, Bidstack, Bidstack inventory, Venatus, advertising partnership, digital advertising, advertising services, gaming advertising, cutting-edge technology, technology, video game, video game monetisation, monetisation, innovation, programmatic advertising, mobile games, mobile, PC, game inventory, advertising inventory, collaboration, advertising campaigns, publisher advertising, revenue generation, partnership.

Bidstack-Venatus Partner for Enhanced In-Game Advertising Reach

Netra Media 31-08-23

Adtech, adtech firm, $1billion, marketing, research, mediamath, mediamath’s assets, gimbal, bid, acquisition, bankruptcy, investment fund, infillion, DSP, demand side platform, Google, Xandr, PubMatic, Magnite, chapter 11, SSP, sell side platform, $22million, assets, digital media, programmatic advertising, advertising, valuation, video ad tech, debts,

Infillion Acquires MediaMath After $22M Bid Bankruptcy Deal

Netra Media 25-08-23

Quotient Enhances DOOH Targeting with Brand Safety Capability

Netra Media 24-08-23

Previous
1
…
188
189
190
191
192
…
205
Next