Aarushi Maheshwari, a communications specialist with over six years of experience, has taken a position as Public Relations Manager at Britannia Industries Limited.
Maheshwari was employed by the communications firm Genesis BCW before joining Britannia Industries. She began there in January 2021 as a public relations manager and stayed for almost three years and three months before being promoted to senior public relations manager in May 2023.
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During her time at Genesis, she was in charge of developing annual plans, creative campaigns, content, influencer management and strategy, network office communications, and media relations for clients including BookMyShow, Uber, BSH Home Appliances, WhatsApp, and Glance.She worked for five years as a Senior Account Executive at the multinational public relations consulting firm Edelman prior to joining Genesis. She took part in Gap’s first co-branding initiative in India during her stay there. She began working at All India Radio as a trainee in July 2011 and has since been affiliated with reputable companies like MTNL and Gutenberg Communications.
Sharing her announcement on LinkedIn, Aarushi Maheshwari shared in her post,
“Excited to share that I’m starting my new journey as a PR Manager at Britannia Industries Limited! I’m thrilled to embark on this new chapter filled with endless opportunities for growth and learning. Let’s connect and collaborate to tell the story of how Britannia is shaping to be a Responsible Global Total Foods Company.”
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