Bisleri International is seeking a new creative partner. The domestic brand is currently choosing a new creative agency to lead its vision and initiatives, in keeping with its emphasis on Gen Z and sustainability.
According to Campaign India, The brand’s Mumbai office is currently conducting the pitch, in which a number of reputable agencies have already taken part. Ogilvy India, the brand’s current agency, is not taking part in the pitch.
Deepika Padukone, who recently appeared in the brand’s #DrinkItUp campaign, is seen sipping Bisleri water and dancing to the remix of the legendary cult hit “Jhoom Jhoom Jhoom Baba.” The advertisement was designed by 82.5 Communications, an Ogilvy network-owned specialized agency that was founded in 2019 in India.
For many years, Bisleri International has endeavored to emphasize the importance of staying hydrated. The business has just recently established itself in general trade stores, cafes, restaurants, and retail chains throughout the United Arab Emirates. Along with announcing its status as the official hydration partner of the Indian Premier League teams Delhi Capitals, Gujrat Titans, Mumbai Indians, Rajasthan Royals, and Royal Challengers Bengaluru, it also supports a number of national sporting events and marathons.
Read More: Bisleri Announces Launch Across UAE with Sports Collaborations
