Published on: November 13, 2026
New polls, product carousels and QR codes help brands engage viewers during ad breaks across Samsung TV Plus and the Samsung home screen.
LONDON: Samsung Ads is launching three new interactive advertising formats on Samsung TV Plus: polls and surveys, product carousels and QR codes. The formats give brands new ways to engage viewers during ad breaks and create interactive campaigns across Samsung TV Plus and the Samsung home screen.
Launching in November, the three formats of polls and surveys, product carousels and QR codes give brands new ways to capture attention and inspire viewers to lean in and play, browse and act, breaking the mobile habit during ad breaks. The formats are available on Samsung TV Plus and the Samsung home screen, allowing advertisers to run a single interactive campaign across both.
Interactivity promises to play an increasingly important role in TV advertising. Samsung Ads’ GameBreaks format was launched last year. These new formats build on that, giving advertisers more ways to involve viewers, from inviting a response to showcasing a range of products.
Minai Bui, Director of Product and GTM said,
“Brands that transform the ad break will win the ad break. Our ambition is to turn viewing into engagement, engagement into action, and action into outcomes that matter to brands. These formats are the first step, and because they will now run across both Samsung TV Plus and the home screen, brands can create the same experience across the whole Samsung TV ecosystem.”
MTM research in partnership with Samsung Ads highlights the benefits of combining activity across the home screen and Samsung TV Plus.
Related Read: Samsung Ads makes it easier for brands to advertise programmatically on the Home Screens of the #1 global TV brand
