Microsoft Advertising Announces Global Rollout of Performance Max Campaign
Microsoft Advertising has announced the global rollout of the Performance Max (PMAX) campaigns, a new automated campaign type that aims to streamline advertising efforts and maximize results across Microsoft platforms.
What is Performance Max?
Performance Max is a brand-new...
TikTok Testing New Feature To Make All Video Posts Shoppable
TikTok has begun testing a feature that will make all video posts shoppable, the latest step in the social media company’s efforts to build a multibillion-dollar e-commerce business in the United States. With this new feature, objects in a video can be automatically...
Bisleri Announces Launch Across UAE with Sports Collaborations
Bisleri, a popular Indian packaged drinking water brand, has recently expanded into the UAE. The brand has partnered with franchises and sporting events across the nation to help with its regional expansion. It makes use of sports’ broad appeal and power to raise brand...
LiveRamp Reveals Habu Acquisition for 200 Million Cash and Stock Transaction
The industry-leading data collaboration platform, LiveRamp, announced that it has finalized plans to acquire data clean room software provider Habu. The acquisition is set for about $200 million in stock and cash. LiveRamp’s capacity to provide global data collaboration...
Triton Digital Integrates Amazon Publisher Services for Interactive Audio Ads
Triton Digital, a global technology and services leader in the digital audio, podcast, and broadcast radio industries, has announced an integration with Amazon Publisher Services (APS), which will provide Amazon DSP advertisers with access to premium audio inventory on a...
NBCU Streamlines Cross-Platform Advertising with One Platform Total Audience
Advertisers are looking for solutions that are both clever and effective in the age of cookie deprecation, fragmented media viewing, and an increase in ad-supported streaming options. With the full-scale launch of One Platform Total Audience, NBCUniversal revealed how it is...
Amazon Ads Develops Special Solutions Suite for Advertisers in 2024
Amazon Ads has developed a special solution for advertisers after identifying several major trends that will influence digital advertising in 2024. The broader usage of generative AI, the growing uptake of streaming TV commercials by companies of all sizes, the use of clean...
Google Analytics Introduces 3 New Reports for 360-Ad Platforms
Google Analytics 4 has three new reports available. Users will be able to examine information from Search Ads 360, Display & Video 360, and Campaign Manager 360 in these reports. Those who have correctly integrated these 360-degree ad platforms with Google Analytics 4 can...
Google Plans to Introduce Programmatic Support for Limited Ads
In Q1 2024, Google plans to introduce programmatic support for Limited Ads. The purpose of this new feature is to minimize the use of personal data for ad personalization by giving publishers the ability to serve ads to consumers in a restricted manner. Limited ads prevent...
After Meta, E-commerce Giant Amazon Taps Snapchat For In-App Shopping Feature
Amazon announced that it will enable Snapchat users in the U.S. to make direct purchases from the social media platform for select Amazon products. Customers will be able to shop straight from Amazon ads for Snapchat and check out without ever leaving the app thanks to the...