Meta and Amazon Collaborate for In-App Shopping in FB and IG
Amazon and Meta have partnered to make it easier to connect Facebook and Instagram accounts to Amazon. Customers will be able to purchase merchandise featured in their feeds without ever leaving the mobile app thanks to this. Interestingly, users can deliver goods to their...
Walmart and NBCUniversal Join Forces for Shoppable Ad on Bravo’s Show
A new e-commerce partnership between Walmart and NBCUniversal will enable streaming viewers to purchase merchandise that appears in popular television series. Watchers of Bravo’s “Below Deck Mediterranean” will be able to purchase Walmart products that are...
Infosys and AWS Announce a New SCA for Cloud Transformation Across EMEA
Infosys, a leading global IT leader in next-generation digital services and consulting, and Amazon Web Services (AWS) have announced a new Strategic Collaboration Agreement (SCA). Financial institutions will receive technology transformation and industry-specific solutions...
Novatiq Announces Partnership with DMS for Data-Driven Ad Campaigns
Novatiq, a telco-based identity platform, has teamed up with Choueiri Group’s digital division, Digital Media Services (DMS). The group serves as the exclusive media liaison for more than 25 Arabic and foreign publishers. Through the partnership, brands can access...
Google Release Updated Ad Review Centre for its Ad Platforms
Google, the industry leader in search engines, has released an updated and new Ad Review Center for all of its platforms. These platforms consist of AdMob, Ad Manager, and AdSense. Advertisers will find it simpler to approve ads in the new Ad Review Center. The platform has...
HubSpot Reaches Definitive Agreement to Acquire B2B Data Platform Clearbit
Customer relationship management platform HubSpot announced that it has reached a definitive deal to buy Clearbit, a well-known provider of B2B data, in order to expand its vast data collection, which will support the company’s artificial intelligence capabilities. By...
Proximic by Comscore Partners with Cadent for Advanced ID-based Audience Targeting
Proximic by Comscore, a division of Comscore Inc. and a top supplier of audience and content targeting solutions for programmatic activation, has partnered with Cadent, the largest independent provider of advanced TV advertising solutions. Proximic by Comscore’s...
Aleph Unveils ‘One Brand’ Initiative, A Unified Digital Marketing Ecosystem
Aleph launched its “One Brand” campaign. Aleph is an ecosystem of regional digital marketing professionals and technology-driven solutions. By using the Aleph moniker, it unifies its distinctive variety of brands. Aleph specializes in developing markets for local...
Instacart Enhances Ad Transparency and Trust with Strategic Alliances
Instacart has partnered with Integral Ad Science and DoubleVerify to transform the transparency of Instacart Ads and authenticate Instacart Ads using DV’s market-leading viewability and fraud verification across Instacart Ads.
Instacart partners with IAS to launch ad...
Google Launches Google Ads Data Manager for First-Party Data
Google has created an advertising measurement tool that integrates with first-party data from marketers. It is made to function without browser cookies and other data tools that use antiquated techniques to measure performance. The measurement tool, Google Ads Data Manager,...