Reshaping Mobile Advertising: AdScholars at E4M Screenage Summit

The sixth edition of the E4M Screenage took place in Mumbai on November 29, 2023. With mobile marketing taking center stage as the topic of discussion, the summit attendees included professionals in digital marketing, business leaders, innovators, entrepreneurs, and other areas of the advertising industry. 

ADscholars Co-partners at E4M Screenage

ADscholars were the proud co-partners of the E4M Screenage. The conference explored the core of mobile marketing in depth. Our CEO, Srikanth Rayaprolu was a member of the panel discussion on the subject of “Mastering Mobile Advertising and Crafting Digital-Age Ads.” The panel explored the changes in consumer behavior and brand pivots to mobile-first strategy. 

As the panelists discussed, mobile transformation has become a primary tool for observing how brands are expanding beyond traditional one-way communication. Their discussion shed light on the transformation of mobile in India, mobile market penetration, and mobile advertising consumption over the last few years.

Brands are moving beyond traditional one-way communication through mobile transformation. The panel discussion shed light on how mobile has transformed in India, the mobile market penetration, and mobile advertising consumption.

The Panel Discussion

The stellar panel featured industry leaders from diverse verticals: Shweta Jain, Chief Business Officer, Luxury, Reserve & Craft India & South Asia, Diageo; Tejas Chaudhari, Performance Marketing, Lead e-commerce, Unilever; Priyanka Gandhi, Associate Director, Integrated Marketing Communication & Ecommerce Marketing, Colgate-Palmolive; Siddesh Kerkar, Head of Marketing, Aditya Birla Finance Udyog Plus, Aditya Sun Life Insurance; Suyash Dongare, Head of Digital Marketing, VIP Industries and Srikanth Rayaprolu, CEO and Co-Founder, ADscholars. Nikhil Kumar, Vice President India, Southeast Asia & Middle East, mediasmart, was the session chair for the panel discussion.

 

Speaking on the subject, Srikanth Rayaprolu emphasized educating brands on the importance of mobile advertising and related things to tap into the landscape. Since the attention span on mobile has reduced, building gamification ads and keeping user engagement high on mobile has become essential. He also explained how brands need to ensure the ads that reach their potential audiences need to be interactive, fast-loading, and engaging. On an ending note, Srikanth underscored how ADscholars has been educating brands about ethical mobile ad practices. Furthermore, he suggested that there is a huge opportunity for mobile advertising in the future.

A Memorable Conclusion

ADscholars was honored to have been nominated for the Maddies Awards for Best Use of App/Games for Marketing. The team ended the event on a very positive note, taking back fond memories and influential connections with professionals from the industry.