Digital Out-Of-Home, or in short, DOOH advertising, is a rapidly growing advertising industry that was shut down due to the pandemic. But after we got rid of the lockdown era it has been emerging at a rapid speed and is expected to be a growing industry in coming years.
As per Avendio, the DOOH market is currently valued at $16.89 billion and is predicted to grow to $32.63 billion in the near future.
Furthermore, Avendio’s research suggests that DOOH ads can assist in increasing sales and attracting potential clients to your goods. If your product is of excellent quality and well-presented for your target audience or consumer, around 13% of people will be able to search for it by visiting your website.
Want to get an ideal customer or audience for your product? Then don’t skip this guide because we are going to share some mind-blowing DOOH Advertising trends and strategies to implement in 2024.
Let’s dive into the profound studies of Digital Out-Of-Home (DOOH) advertising trends for 2024 to better understand the various practices and strategies that advertisers and brands use.
The Omnichannel Domination Strategy is efficient because it helps to maintain consistency in the brand name and voice across the platform. Because of this approach, people tend to find it convenient and memorable. It remains consistent, making it easier for customers to remember the brand voices forever.
In 2024, most of the brands are rushing towards establishing their social presence so that they can get closer to their potential customers.
Combining billboards with social media can give a considerable boost to your business. It not only lets you enhance your brand voice across all the platforms, but also allows you to collect consumer data, for instance, how they are reacting to your advertising on different platforms.
This will help in understanding your audience better as a result, overall helping you to make better decisions for your business in the future.
We can’t complete our discussion without mentioning Disney, who is known to be the Pioneer of Omnichannel Domination Strategy. They have set the bar so high that competing with them is not everyone’s cup of tea.
If you ever visit a Disney park you will be welcomed with a wonderful app that is curated for a better experience for their visitors. By using the application, you can easily move around the park, without getting lost while strolling around a massive amusement park.
One of the best aspects of this application is that it notifies you whether your favourite ride and other popular rides are available or not through a wait list. Isn’t that amazing?
Programmatic DOOH (Digital Out-of-Home) is the easiest and most convenient way to reach the right customer. Brands are dependent on Programmatic DOOH because it helps them to create an automated buying and selling of ads space that can be easily used to initiate more targeted campaigns for their products.
The brands can also create a personalized message for their potential customers. This makes it easier to send the message to the right audience at the right time, which saves a lot of efforts. It also helps small businesses to save a lot of money through such campaigns.
Furthermore, the Programmatic DOOH advertising method is so flexible that it can be easily changed according to the needs of the brand and help them optimize ads as per the needs and the trends going around at that time of the day.
In terms of programmatic DOOH, PepsiCo’s recent Tropicana product promotion in Malaysia was an excellent example. This campaign was successful because it used a cutting-edge, creative programming strategy with DOOH. Their goods received a lot of praise for their fantastic advertising by criticising conventional tactics.
Contextual or relevant advertising has always been effective and beneficial in building a positive and long-lasting brand image among the audience. Hence, Digital Out-of-Home (DOOH) ads play a major role, where brands can create infinite number of relevant ads to stay consistent throughout the year.
Dynamic and versatile DOOH ads can present personalised ads to the audiences depending upon the season, weather, events and any time of the day.
For startups and businesses that are located in different locations, features like hyperlocal targeting attract more potential customers to specific stores, which leads to boosting awareness about the product in the sale of the store.
The biggest and most pre-eminent example for Hyperlocal Advertising is Nike because it mostly uses hyperlocal targeting and diverse range of content to engage and connect with the audience, belonging to different religions or communities as well as culture.
Here’s Nike’s just do it campaign video for references
AI is the future of technology, and it brings seamless development of DOOH advertising through creative and innovative ads that are way more efficient than traditional ones.
With the help of AI, advertisers can modify ads depending on customer behaviours and preferences based on the data collected.
Furthermore, AI also helps creators modify and create ads according to the time, weather, and events.
In the future, it is expected that features like facial and spatial recognition will help ads to be more relevant and creative, that will target specific people or objects.
This kind of innovative approach can help you to make optimized ads that can lead to an increase in the return on investment for businesses.
The two biggest competitors in the fast food industry, McDonald’s and Burger King, are the most notable and pertinent examples of the use of AI in DOOH (Digital Out-of-Home) advertising. They produced some incredible items that were printed on billboards and that easily attracted public attention using ChatGPT. In the advertising world, it’s without a doubt one of the most prominent applications of AI.
In Brazil, McDonald’s and Burger King were the first (and second) well-known companies to advertise using ChatGPT to make billboards.
As the heading suggests, environmental sustainability is and will be a priority in the coming years. There will be an immense need to save energy hence, Environmental Sustainability Through Digital Out-of-Home Advertising (DOOH) will be the coming-of-age trend in the industry.
As we all know, creating highly optimized and reliable Digital Out-of-Home Advertising (DOOH) ads need a lot of electricity, which does sound like a small crisis for now, but soon enough we’ll run out of energy to generate such a vast amount of power.
Hence, adapting to new and renewable energy for sustainable development of Digital Out-of-Home Advertising (DOOH) is needed the most.
If advertising and media companies don’t adopt sustainable practices of resources. It may diminish their brand value because businesses that are ready to adapt to the ongoing trends sustain for longer than companies that work on outdated mechanisms.
People tend to lean more towards the brand and relate to them if they stay trendy and reliable. The same goes for DOOH ads.
IKEA is the most well-known example of environmental sustainability. IKEA, with its distinctive tram shelter in Prague, is well known for its creative outdoor advertisements and environmentally conscious marketing that emphasizes recycling.
The imaginative tiny 3D greenhouse depicted on top of this inventive shelter has drawn attention from a wide range of viewers worldwide.
After getting in-depth insight into the emerging trends in Digital Out-of-Home Advertising (DOOH), it is now time to get quick insights on growth and prediction regarding the expected growth of Digital Out-of-Home Advertising (DOOH) in the future with Statistics to help you understand the theory better.
It is estimated that DOOH advertising is growing at a rapid speed. Therefore, DOOH Ad Spending worldwide can reach $18.64 billion this year.
Other than DOOH Ad Spending, it is also expected that globally, DOOH Revenue will increase 17% this year and grow to over $15.5 billion. Moreover, a prediction is made that by the year 2028, it can grow another 34%, nearing $21 billion.
As we conclude, we got to know some of the emerging trends within the Digital Out-of-Home Advertising (DOOH) industry. We also delve into the crucial topic of the importance of DOOH to create brand value and greater use of it.
So, whether you want to engage with your audiences or potential customers, DOOH ads will carry your voice that can be widespread and also help you to get valuable data-driven campaigns.
We hope this blog has helped you understand the topic better!
Lastly, thanks for reading.
