Anirban Roy Joins Leo Burnett

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Anirban Roy was appointed Chief Strategy Officer at Leo Burnett India, a division of Publicis Groupe India, bolstering the senior leadership team. Roy will be reporting to Amitesh Rao, CEO of Leo Burnett, South Asia. The agency’s remarkable expansion and success in India has led to his appointment.

Leo Burnett India ropes in Anirban Roy as Chief Strategy Officer

Anirban is renowned for his ability to steer brands and challenge the status quo by keeping things straightforward but powerful. He has twenty-one years of experience working for some of the largest companies, such as Ogilvy, McCann, and most recently Wieden & Kennedy, where he was Head of Strategy in India.

Throughout his professional life, he has guided brands like Amazon, Maggi, Jio 5G, Titan, Yum Foods, Coke, Sprite, and Bingo!, to mention a few. His articles have appeared in The Drum, Economic Times, and WARC. His work has won accolades from D&AD, the AMEs, Cannes, and the Effies.

Here’s what they said

Commenting on the announcement, Amitesh Rao, CEO, Leo Burnett, South Asia shared,

“The appointment of Anirban is a significant milestone for the agency as it brings together cohesive strategic leadership to Leo Burnett which will play a critical role in our growth ambitions. Anirban brings a wealth of experience, great leadership acumen and a tenacious commitment to excellence which will not only benefit our existing brand partners but help us drive our new business growth plans. He has a proven track record of success, and I am sure that given our diverse set of brands, partnered with his expertise, will set the bar high for the future.”

Rajdeepak Das, CCO, Publicis Groupe, South Asia and chairman, Leo Burnett, South Asia further added,

“What sets Leo Burnett India apart is our approach to creativity – which has always been rooted in people and purpose. Anirban’s appointment reinforces our commitment to our strategic approach to creativity. I would like to welcome Anirban to the Leo Burnett family.”

Commenting on his appointment, Anirban Roy, chief strategy officer, Leo Burnett India commented,

“Leo Burnett is a remarkable brand which has steadily built a pool of top tier talent, creative momentum and has earned a reputation for doing award winning work that moves the market. These ingredients, along with the stellar leadership team & the enviable client roster is what drew me to Leo Burnett. I am excited to see what we can do together to unlock fame and growth for the brands we serve.”

Author Profile

Netra: Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.