Nielsen Launches Deduplicated YouTube CTV Campaign Measurement in the UK
Nielsen, a global leader in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in the UK.
Following the February announcement of the expansion of...
Hoppr, A Unique CTV Platform, Establishes Partnership With MiQ In Singapore
Key points of note:
Hoppr’s CTV platform delivers ultra-premium inventory with a ‘first in market’ guaranteed view of a TV ad.
MiQ is Hoppr’s preferred managed service activation partner in Singapore.
MiQ is on a mission to develop the most comprehensive Advanced TV (ATV)...
Omnicom and The Trade Desk Co-Develop New Data Solutions to Optimize CTV Budgets
At the Cannes Lions International Festival of Creativity, Omnicom continued announcing alliances with prominent digital marketing platforms and industry participants. It declared that it has partnered with The Trade Desk in a first-of-its-kind effort to jointly create unique...
CTV Exploration: Chandrahas Shetty, Demand Facilitation Lead, India, On Growth And Privacy
Chandrahas Shetty, Demand Facilitation Lead, India at Magnite, has 14 years of diverse experience in digital advertising. His keen insights into the evolving landscape of digital advertising in India, coupled with his strategic approach to addressing challenges, make him a...
Disney+ Hotstar Launches the First Pause Ads Feature on its CTV Feed
Disney+ Hotstar has announced the debut of “Pause Ads,” a cutting-edge advertising feature available only on its Connected TV (CTV) feed. The video streaming platform claims that this establishes it as the pioneer of this novel and avant-garde format in the...
Vertoz’s IncrementX forged a strategic partnership with Loop Media to Enhance its CTV & DOOH Programmatic Monetization
Vertoz’s IncrementX, a technology-led media representation platform has proudly announced its strategic alliance with Loop Media, a distinguished multichannel streaming CTV & DOOH platform for businesses. This collaboration heralds a new era in CTV & DOOH ad inventory...
mediasmart forges partnership with TCL to enhance CTV Advertising
mediasmart, an Affle company, today announced a strategic partnership with TCL, the world’s largest Android TV manufacturer, to integrate their inventory with advertisers on Connected TV (CTV). By integrating TCL’s inventory with mediasmart’s programmatic ad solutions, the...
Seedtag Acquires Beachfront, Integrating Direct Premium CTV Inventory and Enhanced Capabilities to Contextual Advertising Solution
Seedtag, the global leader in contextual advertising, announced today that the company has acquired Beachfront, the sell-side ad platform built for CTV and streaming. Beachfront’s advanced technology, premium inventory, and expertise in CTV advertising will be...
CRAFTSMAN+ Launches CTV and DOOH Creative Advertising Solutions!
CRAFTSMAN+, a leader in creative advertising solutions, announces its expansion into Connected TV (CTV) and Digital Out of Home (DOOH) advertising creative services for its clients. As the omnichannel marketplace evolves and consumer behaviors shift towards more dynamic...
New FreeWheel Report Reveals 24% Growth in CTV Programmatic Impressions from Independent Agencies, as Advertisers of All Sizes Take on Programmatic Activation
Image credit- (Businesswire)
NEW YORK – Today May 16, 2024, FreeWheel, a global technology platform for the television advertising industry, released a report titled “The State of Programmatic Independent Demand,” examining how this dynamic market segment is activating...