Omnicom and Amazon Ads Partner to Connect Audience Data to Browsing and Shopping Insights
According to Digiday, Omnicom announced a strategic partnership with Amazon around its Amazon Ads service at the Cannes Lions 2024. It’s all part of the holding company’s multi-pronged Cannes approach to strike partnerships and deals with major ad-tech and platform players as...
Adjust’s Ignite Drives Mobile Marketing Industry Innovation in India
India, 21st June 2024 – Adjust, a leading measurement and analytics company, recently concluded its very first conference for app marketers in India. Part of a global event series, the Adjust Ignite Bengaluru 2024, the event brought together industry experts and thought...
Yahoo Launches AI-Powered Full-Stack Creative Solution in Partnership with Innervate
Yahoo Advertising has launched Yahoo Creative, its first full-stack data-driven ad creative solution. Yahoo Creative was created in collaboration with Innervate, a pioneer in dynamic customer experience orchestration, to enable the top brands in the world to fully utilize the...
LiveRamp and Magnite Power Omnichannel Addressability on RampID
LiveRamp and Magnite, the world’s largest independent sell-side advertising company, today announced a global integration to enable the world’s largest publishers and advertisers to leverage omnichannel addressability across Magnite’s CTV SSP, Magnite Streaming. This...
Fox and The Trade Desk Announce Extensive Advertising Integrations Across Fox Portfolio
Fox Corporation and global advertising technology leader The Trade Desk today announced their newly expanded partnership to bring best-in-class innovation to advertisers to help them reach their audiences and measure campaign performance to meet their business objectives....
FreeWheel Unveils New Suite of Live Product Capabilities to Better Enable Programmatic Transactions
CANNES a global technology platform for the television advertising industry, today announced the launch of an enhanced product suite for programmatic transactions on live steaming events—including the Olympic Games Paris 2024. In addition, FreeWheel released a new report...
YouTube is Testing Server-Side Ad Injections to Circumvent Ad Blockers
For a few years now, YouTube has been fighting against ad blockers. On the one hand, the platform has been attempting to encourage users of its free tier to upgrade to a Premium subscription plan in order to avoid advertisements. However, viewers have consistently blocked ads...
Tata Consumer Products Elevate Ritesh Sud to VP – National Brands, Packaged Beverage
Ritesh Sud was recently promoted to vice president of Tata Consumer Products’ National Brands division of packaged beverages. He has been employed by the business for two years. Before that, Sud was vice president of marketing for the company’s ready-to-drink...
ISA formally requests MIB to postpone SDC implementation citing clarity issues
The Indian Society of Advertisers (ISA) has formally requested that the Ministry of Information and Broadcasting (MIB) postpone the implementation of the self-declaration certificate (SDC) requirement for all advertisements published on digital, radio, broadcast, or print...
Roku Exchange Unlocks Access to Roku’s Audience and Premium Media
SAN JOSE, Calif. – Roku, Inc. the #1 TV streaming platform in the U.S.*, announced Roku Exchange, a TV streaming-first advertising technology solution that connects ad inventory with advertiser demand.
Roku Exchange ensures a direct path between premium ad inventory and the...