Azerion and Captify forge new partnership to accelerate the power of Search Intelligence in France and Italy
Azerion, one of Europe’s largest digital advertising and entertainment media platforms, and Captify, a leading provider of real-time audiences and insights fuelled by Search Intelligence, today announced a new partnership that will accelerate buyers’ access to audiences...
AudienceProject Launches New Integration for YouTube Measurement
AudienceProject, a leading provider of audience measurement and research solutions, evolves its partnership with Google to provide marketers with accurate and holistic measurement of YouTube campaigns.
Through an integration between Google’s Ads Data Hub for Measurement...
Hoppr partners with Kaon Group to deliver pioneering next generation ad solution
Key points of note:
Hoppr announces partnership with KAON, one of the world’s leading manufacturers of set-top boxes (STBs) for the PayTV industry
Integration of Hoppr platform into KAON’s products made as a direct response to customer requests
Designed to...
Snapchat Unveils Sprinklr as First Partner Supporting Public Profiles
NEW YORK– Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced support for Snapchat Public Profiles for Businesses in Sprinklr Marketing. Brands can post Snapchat Stories, publish Spotlight Content, and...
Ashish Kulshrestha: Secrets to Digital ShoutOuts’ Success
In this exclusive interview, we speak with Ashish Kulshrestha, CEO and founder of Digital ShoutOuts Media. With over 15 years in the media industry, Ashish excels in brand solutions, client management, and innovation. He shares pivotal moments that shaped his career, the...
Netflix May Launch Free Ad-Supported Tier in Asia and Europe
Netflix is preparing to make a significant change to its subscription model, introducing a free, ad-supported plan in select Asian and European markets. This initiative is part of Netflix’s strategy to grow its user base and compete with local free TV providers. It aims...
NumberEight & Frequency Partner to Deliver Audio Ads Using AI Behavioural Intelligence
NumberEight, a trailblazer in ID-less data for advertising, and Frequency, the leader in workflow automation and ad management for audio, have partnered to enable advertisers to deliver creative based on live moments and behavioural cohorts.
Using NumberEight’s AI-powered...
Equativ Appoints Rueben Vijaratnam As Managing Director SEA
Singapore, 25th June 2024 — Equativ, the leading global independent ad platform, today announces leadership changes. New Managing Director joins the Singapore office to build a demand-focused strategy and lead Equativ to even greater success. With significant experience in...
Olyv Collaborates With Disney+ Hotstar To Showcase Its New Identity & Offerings During The ICC Men’s T20 World Cup 2024
25 June 2024, Bengaluru – Olyv (formerly SmartCoin), one of India’s leading digital lending fintechs, committed to empowering India by accelerating Pan-India financial inclusion, announced its association with Disney+ Hotstar for the ICC Men’s T20 World Cup 2024.
Launching...
Amperity Announces New Media Measurement Tools
Amperity, the first AI-powered Lakehouse customer data platform (CDP), today announced it has expanded its paid media capabilities to help brands close the digital advertising feedback loop with a first-party data advertising graph. Now brands can regularly measure the total...