Bridging The Gap: Is YouTube Unifying Linear And CTV Ad Buying?
The television advertising industry has undergone tremendous changes, especially during the past two decades. The consumption of streamed content is soaring, and the traditional methods of purchasing and selling TV media have evolved substantially. Even though the lines...
Integral Ad Science Reports Strong Q4 Earnings With CTV Growth
With a focus on measurement and ad verification, Integral Ad Science is pursuing two trends: contextual targeting and connected television (CTV). The company, which reports quarterly earnings, earned $323.5 million last year, an increase of more than a third from 2020....
Unlock The CTV Opportunity: What The Future Looks Like
2022 is the year of CTV- A captive audience, and an engaging screen!
Advertising on Connected Television (CTV) is like an open invitation into a customer’s living room. A prime seat that cannot be missed. And here are the numbers to prove it!
eMarketer forecasts that CTV ad...
Connected TV Explained: The Essential Glossary Of CTV
Connected TV (CTV) is growing rapidly in programmatic advertising and taking it by storm. And it does not come as a surprise!
CTV ads are most effective, highly targeted, trackable, and brand safe. Compared to traditional TV advertising, they offer broadcast-quality ad...
Roku And Shopify Collaborate, Create App For SMEs To Launch CTV Ads
Shopify and Roku have announced a collaboration to provide a Roku app for creating CTV ads and managing campaigns to all Shopify businesses’ dashboards. The goal is to get a piece of the $16.4 billion spent on local TV advertising by small and medium-sized enterprises....
Trade Desk Partners With Samsung Ads For Programmatic CTV
The Trade Desk announced a collaboration with Samsung Ads, a platform for advanced TV advertising solutions that can aid Indian marketers to reach millions of engaged viewers all over the open internet. The Trade Desk platform will provide marketers access to Connected TV...
DoubleVerify MRC Accreditation: How Can CTV Advertisers Benefit?
DoubleVerify (DV), a prominent software platform for digital media measurement, data, and analytics, said today that it has gained Media Rating Council (MRC) accreditation for video filtering, benchmarking, and Connected TV ( CTV) entirely full-screen along with completion...
Trade Desk Doubles The Revenue, CTV Drives Earnings
The digital advertising firm Trade Desk reported revenues of $280 million for Q2, representing a growth rate of 101% Y-O-Y. The growth rate is driven by strong growth in Connected TV (CTV). Its revenues were a major piece of the gain. In an earnings call on Monday, Jeff...
Smart Acquires DynAdmic , A Cookie-Free CTV Advertising Platform
Smart AdServer, an independent ad monetization platform, has acquired DynAdmic, an integrated video advertising marketplace, to expand its CTV and media services offerings.
DynAdmic’s technology and operations will be incorporated into Smart’s offering to provide...
CTV Advertising To Reach $21B In 2021 In The United States!
According to a report released last week by BMO Capital Markets’ Wall Street equities research team, connected TV (CTV) ad spending in the United States is expected to reach almost $21 billion this year and will rise at a rate of around 23% annually through 2030,...