Magnite Chosen as the Preferred Technology Partner to Enhance TELUS’ Connected TV Offering
Magnite, the largest independent sell-side advertising company, today announced TELUS, a world-leading communications technology company, has selected Magnite’s SpringServe ad server and Magnite Streaming SSP as its preferred ad technology solutions in Canada. TELUS will utilize Magnite’s ad server for its Free Ad-Supported TV (FAST) and online video advertising inventory.
The partnership comes at a time when the TV industry is undergoing a seismic shift, with consumers increasingly watching TV content through ad-supported streaming. According to research conducted by Magnite, 74% of Canadian consumers are watching streaming TV compared to only 51% who are watching paid traditional TV. Since rolling out FAST channels to TELUS TV+ customers in April, TELUS has enabled additional TV offerings at no cost to customers. The FAST channels, including TIME, Tastemade, The Washington Post, and more, also provide a unique opportunity for advertisers and agencies to elevate their digital strategies and connect with TV audiences.
Magnite’s SpringServe ad serving platform is built for connected TV (CTV) and video advertising, providing TELUS with better insight, transparency, and control to deliver more optimal video ad experiences. Magnite’s Streaming SSP enables TELUS to manage and monetize its CTV inventory with tools specifically designed to support premium, long-form video, and high-quality viewing experiences.
Read more: LiveRamp and Magnite Power Omnichannel Addressability on RampID
Damien Véran, Head of Canada and LATAM at Magnite said,
“Being selected to support one of the largest telecommunications companies in Canada and amplifying their CTV and streaming TV business is a great privilege for us,”
“As TELUS’ primary ad tech partner, TELUS is activating their set-top box, streaming, and online video inventory on the Magnite ad server and consolidating their audiences to combat fragmentation challenges for buyers. We are eager to forge new pathways that will redefine the Canadian advertising landscape for the better and create more impactful advertising experiences for their customers.”
Amit Nag, Vice-President of Smarthome, Entertainment and Transformation at TELUS said,
“Our collaboration with Magnite equips us with the best technology needed to deliver a premium advertising experience for both consumers and brands,”
“FAST channels represent a substantial growth area for our business, and we’re excited to work with the Magnite team to create better advertising-supported content experiences for our customers and to make it easier and more efficient for advertisers to connect with Canadian viewers.”
Read more: Magnite’s SpringServe Powering Video Advertising for YTV in Japan
Hoppr partners with Kaon Group to deliver pioneering next generation ad solution
Key points of note:
- Hoppr announces partnership with KAON, one of the world’s leading manufacturers of set-top boxes (STBs) for the PayTV industry
- Integration of Hoppr platform into KAON’s products made as a direct response to customer requests
- Designed to accelerate adoption of Hoppr platform that delivers behavioural audience insights that are unparalleled in the market for advertisers and brands
- Evidence of value of Hoppr to KAON customers: PayTV operators, as provides new revenue opportunities from ad inventory opportunities and audience insights
- Follows Hoppr’s partnership announcements in 2024 with Magnite, Yahoo Advertising, and MiQ
KOREA – July 02, 2024 – Hoppr, a connected TV (CTV) platform delivering ultra-premium inventory with a first-in-market guaranteed view, today announced a strategic partnership agreement with Kaon Group (Kaon).
Kaon, a leading state-of-the-art device manufacturer, has entered into global partnership with Hoppr that will see Kaon Group promote and distribute the Hoppr platform to its global customers. This innovative collaboration combines Hoppr’s cutting-edge end-to-end ad solution with Kaon’s expertise in set-top box device manufacturing, offering customers unparalleled opportunities for revenue generation.
Hoppr delivers an end-to-end ad solution for Pay TV and Telco customers that is redefining the CTV advertising landscape. Through seamless integration capabilities, Hoppr empowers customers to unlock ad inventory opportunities and convert them into lucrative revenue streams; while offering unparalleled opportunities for future revenue growth. Renowned for its effectiveness in audience targeting, Hoppr’s platform has already earned recognition for redefining how Connected TV advertising currently works.
As a direct response to customer requests, the Hoppr platform has been integrated into Kaon Group’s set-top boxes. The seamless integration process at the heart of the strategic partnership is designed to minimise disruption and maximise efficiency for Kaon Group’s customers.
Read more: Hoppr, A Unique CTV Platform, Establishes Partnership With MiQ In Singapore
Timothy Jeon, VP Sales at Kaon Group said,
“We pride ourselves in our ability to be innovative and our partnership with Hoppr which enables us to provide our customers with a comprehensive ad solution that seamlessly integrates with their set-top boxes. We have been very impressed by Hoppr’s innovative end-to-end ad solution and can already see the value that their platform brings to our customers. We will be recommending all our customers to prioritise taking the time to understand the benefits that Hoppr can bring to them. There are many synergies and we’re excited to see where this collaborative and strategic partnership can take us.”
Joe Prusz, CEO of Hoppr commented,
“Kaon is a world-class manufacturer, and we are really excited about the benefits our strategic partnership will bring to the Pay TV industry, as well as their customers. We are already in discussions with several of Kaon Group’s customers and look forward to sharing many common customers in the future”,
“It is only through our platform that advertisers can access the hard-to-reach audience who aren’t watching linear TV but use their set-top box to deliver their viewing choices. It’s time to do things differently and we pride ourselves in our pioneering approach that’s joined the TV advertising dots in a way that hasn’t been possible before.”
Through the strategic collaboration, Kaon integrates Hoppr’s advanced software seamlessly onto its customers’ set-top boxes, providing a cohesive and efficient solution that maximises advertising potential.
Read more: Hoppr, a unique CTV platform, selects Yahoo as preferred DSP partner in Singapore
Omnicom and The Trade Desk Co-Develop New Data Solutions to Optimize CTV Budgets
At the Cannes Lions International Festival of Creativity, Omnicom continued announcing alliances with prominent digital marketing platforms and industry participants. It declared that it has partnered with The Trade Desk in a first-of-its-kind effort to jointly create unique investment solutions for Omnicom clients on the main DSP platform.
Omnicom partners with The Trade Desk to co-develop new data solutions
According to Digiday, the partners have created a system that integrates Flywheel’s commerce data with The Trade Desk’s TV data—particularly streaming—through Omni, Omnicom’s operating system, which supports all Omnicom agencies and helps to streamline planning and cut down on duplication. Additionally, Megan Pagliuca, Chief Activation Officer at Omnicom Media Group, stated that the solution has already been used to plan this year’s anticipated upfront video expenditures for 40 clients. All of this is done to connect investments to results and clear up the disorganized mess that many CTV investments still contain. According to Omnicom, The Trade Desk alone provides 3 trillion streaming impressions monthly.
For its part, TTD anticipates that the work it undertakes will only serve to boost the amount of money flowing into digital audio, OOH, and CTV. Pagliuca claims that another outcome of the collaboration and the data exchanged between the two businesses is Omnicom’s creation of “steep” inclusion and exclusion lists that include supply path optimization in addition to IRLs to either buy into or avoid.
Read More: Omnicom and Amazon Ads partner to connect audience data to browsing and shopping insights
Here’s what they said
Pagliuca, who added that audio and out-of-home will be optimized this way in the future, said,
“We have engineers working on their side, and on our side within Annalect [the unit that operates Omni] to create bespoke solutions for our clients. One of these is around video planning, which was used this year in how we approached the upfronts. We’re optimizing The Trade Desk [data], we bring in Flywheel commerce cloud signals, then can optimize based on sales. That’s a big deal in terms of how The Trade Desk has changed their engagement to create bespoke solutions.”
Jed Dederick, TTD’s chief revenue officer said,
“When our clients are using good data for CTV forecasting, they’re seeing how their customers and how their advertisers’ customers are really consuming streamed content, which is growing more and more. It’s only been natural to help advertisers follow the consumption behaviors of their customers, who are certainly engaging with more and more streamed content over time. As every aspect of the advertising industry becomes more data-driven, the tools we’re co-building with Omnicom will unlock value through greater efficiency and precision before campaigns even run.”
Lee Walsh, global head of media at client Uber stated,
“We are excited about the developing partnership between The Trade Desk and OMG. As the video media landscape has become more fragmented, we are confident that being able to better manage planning, buying and frequency across a range of publishing partners will deliver tangible benefits to our business.”
Read More: Viamedia Expands Into Streaming With Innovative Programmatic Ad Sales for Willow by Cricbuzz
CTV Exploration: Chandrahas Shetty, Demand Facilitation Lead, India, On Growth And Privacy
Chandrahas Shetty, Demand Facilitation Lead, India at Magnite, has 14 years of diverse experience in digital advertising. His keen insights into the evolving landscape of digital advertising in India, coupled with his strategic approach to addressing challenges, make him a valuable asset in navigating the complexities of the industry.
In this interview, Chandrahas discusses changes in digital advertising, challenges in adapting strategies across devices, navigating privacy regulations, delivering seamless ad campaigns to Indian audiences, and emerging trends in the industry.
As someone with 14 years of experience in digital advertising, and experience across different media houses, including newspaper publishing, OTT services, and ad tech, would you mind sharing what changes you’ve seen in digital advertising?
The digital advertising industry has evolved immensely over the past 14 years, but the most notable change has come as a result of the explosion of video content. Video now dominates the market, which is a stark contrast from when I first started out in the industry. In the past several years, the continued expansion of the streaming landscape combined
with the shift to digital means that content is more accessible than ever, and consumers are more connected than ever. And while previously it was more challenging to reach consumers, we’ve also seen an improvement as it relates to targeting these audiences effectively, particularly with the introduction of programmatic. It’s now easier to scale campaigns, and advertisers can enjoy greater ROI from programmatic campaigns.
CTV and OTT are becoming increasingly popular with consumers, yet advertisers cannot discredit strategizing for traditional TV advertising. What challenges do advertisers face when adapting strategies across different devices and how can advertisers tailor these strategies for seamless integration across all devices?
While linear television still maintains a large share of media spending in India, consumers are choosing CTV for its flexible nature as they appreciate the ability to watch high-quality content on their own terms, at their preferred time. CTV’s data-driven capabilities empower advertisers to tailor their message to the consumer while providing them with the flexibility to alter ad creative to maximize impact.
Despite this, fragmentation across devices, channels, and walled gardens, continues to pose a challenge, but there are solutions to take advantage of the explosive growth across the ecosystem, which presents a can’t-miss opportunity for brands looking to reach new and existing audiences.
To keep pace with these changes, buyers can embrace the flexibility and efficiency of programmatic, forge more direct relationships with sell-side partners, and maximize audience data to future-proof their media-buying strategies. Programmatic pipes provide brands with a more streamlined ad-buying process that, when coupled with a centralized access point for inventory across channels, allows marketers to drive efficient and effective campaign performance. In an omnichannel landscape, Supply Path Optimization (SPO) can also be used to streamline sell-side partners to focus solely on those that deliver access to premium inventory across channels at scale, and who can provide the tools to better plan, buy, measure, and optimize in an omnichannel media ecosystem.
The Indian advertising industry is fragmented. With stringent privacy regulations and the deprecation of third-party cookies, how will media buyers navigate the evolving digital media landscape in 2024?
Although the timeline for cookie deprecation has been pushed back once more, buyers still need to be mindful of the evolving privacy landscape and continue to prepare. Navigating these changes successfully means they will need to adopt a portfolio-based approach that encompasses the main ID solutions most relevant to them and explore data collaboration. Owned first-party data will continue to be valuable to activate against directly.
Data collaboration through data matching can help to ensure accuracy and scalability of audiences. Data matching allows buyers and sellers to build out a scaled, secure method of matching data for insights and activation. While data clean rooms are a starting place, the future of data sharing will be encrypting data where it sits, but activating it where it’s required, allowing publishers to attach matched data to an ad opportunity.
Finally, buyers should look to work more strategically with the publisher supply paths that provide better data enablement, – including actionable insights for more informed planning and campaign optimisation – as well as better audience curation, and improved contextual Intelligence.
With the rapid penetration of mobile devices and the advent of CTV, how can publishers and advertisers make sure that their ad campaigns are seamlessly delivered to Indian audiences when it comes to Live Sports?
CTV growth in India is continuing to accelerate and the latest research from GroupM’s “The Changing Landscape of Indian Television report” estimates CTVs are expected to reach more than 45 million households by the end of 2024. While India remains a mobile-first market, live sports streaming is omnichannel, with viewers often opting for the CTV large screen environment when streaming live sports. Bringing the uninterrupted, big-screen viewing experience to digital means leveraging technology like server-side ad insertion (SSAI), which can assist with seamless ad delivery by prefetching advertisements, enhancing ads’ quality to match the stream’s quality, and stitching the ads into the content as one piece of the video stream. Ad serving tools are also key here to help ensure frequency capping and avoid repeat ads in live streams.
In addition, buyers can leverage the benefits of programmatic to target sports inventory across a wider range of broadcasters, making it easier to apply and distribute budgets as well as activate audience targeting to achieve the best outcomes (rather than buying in siloed fashion from individual broadcasters). Programmatic’s data-driven targeting capabilities empower advertisers of all sizes to tap into premium inventory, irrespective of their budgets. Programmatic demand should ideally be leveraged in concert with direct demand in business-compliant ways to ensure they are maximising ad breaks with large, diverse pools of advertisers.
Could you tell us about one prediction you made for 2024 in the past four months that has come true? And what are some other trends you see in digital advertising coming true as well?
The rising popularity of streaming services over the past several years, along with increased availability of smart TVs and more affordable data plans, continue to push CTV to new heights in India. As a result, streaming media companies have embraced advertising even more. It’s evident that an ad tier is crucial to attract viewers and achieve scale in the market. This shift has introduced numerous streaming apps, offering consumers a variety of choices when evaluating their current streaming subscriptions. In response to this, I expected we’d see increased consolidation as the market reached saturation, the number of streaming apps would be whittled down and bundles re-introduced. This is a trend we are witnessing play out among major players in the market as well as other key global markets.
We expect the adoption of programmatic buying in streaming to continue to accelerate as buyers see the value in being afforded greater control over how they structure deals and more insight into how their ad dollars get spent. In addition, I think we’ll continue to see more inventory available via FAST channels in India. As streaming becomes a permanent fixture in India’s video landscape, fueled by ad-supported video-on-demand (AVOD) adoption, Free ad-supported streaming TV (FAST) is set to grow, mirroring the rise of TV manufacturer FAST offerings globally and regionally.
LiveRamp and Magnite Power Omnichannel Addressability on RampID
LiveRamp and Magnite, the world’s largest independent sell-side advertising company, today announced a global integration to enable the world’s largest publishers and advertisers to leverage omnichannel addressability across Magnite’s CTV SSP, Magnite Streaming. This integration builds on existing support of LiveRamp’s privacy-centric identifier, RampID, within Magnite DV+.
Publishers can now deploy LiveRamp’s Authenticated Traffic Solution, LiveRamp’s people-based, privacy-conscious solution, and pass RampID to Magnite Streaming to better connect their inventory to marketer data across digital display, premium video, mobile in-app, and now CTV.
As marketers look to maximize the effectiveness of their campaigns amidst signal loss, buying on RampID provides them the ability to measure every impression. Furthermore, by activating on RampID via Magnite, marketers can plan and build campaigns, directly accessing supply without reliance on the third-party cookie, mobile device ID, or IP address. Advertisers using RampID are able to better understand the customer journey, quantify true frequency and reach, and ultimately better understand what drives their business outcomes. People-based identity also enables advertisers to bring in online and offline conversion data and events to enable a truer understanding of return on ad spend (ROAS).
Read more: LiveRamp Reveals Habu Acquisition for 200 Million Cash and Stock Transaction
Kristen Williams, SVP, Strategic Partnerships at Magnite said,
“LiveRamp has been at the forefront of delivering innovative identity solutions for marketers, publishers, and companies like Magnite who enable mutually beneficial outcomes for our joint clients,”
“We’re excited to continue our work with LiveRamp to increase addressability for our mutual clients and enable them to find their desired audiences across all media types.”
In addition, customers of the LiveRamp Clean Room, powered by Habu, can drive growth by extending their off-site, loyalty program, or transaction-based data, and seamlessly activate their campaigns on Magnite, using RampID as the identifier powering connectivity. CPGs and retailers, for example, can collaborate to set up recurring audience activations to desired destinations, including Magnite, finding their target audiences programmatically via retailer offsite media network programs. Magnite’s support for 100% measurability on RampID means that retailers can bring exposure data back into their media network to provide fully closed loop reporting that shows the CPG how the media investment drove in-store sales.
With marketers across the world looking for these types of addressable solutions, the LiveRamp and Magnite global integration helps to drive results, no matter where customers may be located. In the 19+ markets LiveRamp and Magnite share – including in the United States, Canada, Mexico, APAC, LATAM, and EMEA, Magnite is enabled, empowering advertisers to activate their data and engage consumers with the right message at the right time.
Read more: AlgoriX and LiveRamp Turbocharge Cookie-less Digital Advertising
Vertoz’s IncrementX forged a strategic partnership with Loop Media to Enhance its CTV & DOOH Programmatic Monetization
Vertoz’s IncrementX, a technology-led media representation platform has proudly announced its strategic alliance with Loop Media, a distinguished multichannel streaming CTV & DOOH platform for businesses. This collaboration heralds a new era in CTV & DOOH ad inventory programmatic monetization, promising enriched value and viewer experience while maximizing ROI.
By joining IncrementX, Loop Media gains access to cutting-edge programmatic demand tailored to optimize ad placements within its CTV & DOOH network. This integration seamlessly merges IncrementX’s unique monetization technology and premium demand partnerships with Loop Media’s extensive business location reach. Consequently, Loop Media’s CTV network leverages IncrementX’s valuable audience targeting signals, seamless ad server integrations, and AI-driven monetization thus empowering Loop Media’s audience engagement.
Read more: Dubai-based DOOH provider Elevision Expands to the UK
Jon Niermann, Founder, Loop Media, expressed his enthusiasm about the partnership, stating,
“Our collaboration with IncrementX has been extremely beneficial to our ad sales business. With IncrementX’s support, we have gained new programmatic demand sources, which unlocks more advertisers for Loop. We are excited to see what the coming months bring for our continued partnership.”
Ashish Shah, Founder & CEO of Vertoz, shared his excitement by adding,
“We are thrilled with the outcomes of our collaboration with Loop Media. The impressive results we’ve witnessed thus far are just the beginning, paving the way for a great future marked by mutual growth and success. This partnership underscores the substantial value of Loop Media and the proven effectiveness of IncrementX’s CTV programmatic marketplaces in enhancing ad revenue for CTV publishers.”
About IncrementX:
IncrementX by Vertoz is a technology-led media representation platform catering to a niche audience comprising Asian & Western digital publishers’ multicultural audiences, and CTV & DOOH Audiences. Through a blend of programmatic and direct brand deals, IncrementX facilitates these publishers, enabling them to maximize their reach and revenue potential. Serving as both a brand solutions and programmatic demand partner, IncrementX offers a holistic range of services. These include a global sales force, strategic partnerships, a programmatic marketplace, and an AI-powered monetization, all meticulously orchestrated to deliver a seamless monetization experience for its publishing partners.
To learn more about IncrementX products and applications, please visit us online at Incrementx.com
Follow us on social:
Instagram: @IncrementX
X (Twitter): @ IncrementX
LinkedIn: https://www.linkedin.com/company/incrementx-ix/
About Loop Media, Inc.
Loop Media, Inc. is a leading connected television (CTV)/ digital out-of-home TV and digital signage platform optimized for businesses, providing music videos, news, sports, and entertainment channels through its Loop® TV service. Loop Media is the leading company in the U.S. licensed to stream music videos to businesses through its proprietary Loop® Player. Loop® TV’s digital video content is streamed to millions of viewers in CTV / streaming / digital out-of-home locations including bars/restaurants, office buildings, retail businesses, college campuses, and airports, among many other venues in the United States, Canada, Australia, and New Zealand. Loop® TV is fueled by one of the largest and most important premium short-form entertainment libraries that includes music videos, movie trailers, branded content, and live performances. Loop Media’s non-music channels cover a wide variety of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos, and more. Loop Media’s streaming services generate revenue from programmatic and direct advertising and subscriptions.
To learn more about Loop Media products and applications, please visit us online at Loop.tv
Follow us on social:
Instagram: @loopforbusiness
X (Twitter): @loopforbusiness
LinkedIn: https://www.linkedin.com/company/loopforbusiness/
Read more: CRAFTSMAN+ Launches CTV and DOOH Creative Advertising Solutions!
MENA Digital Adspend reaches $6,25B in 2023
June 13, 2024 – Dubai, UAE: MENA Digital Advertising spend reached $6,25B in 2023, a 13.6% increase over the previous year. This marks an increase of over $700M to the market according to the IAB MENA who released the results of their most recent study at a member only event on June 6th.
This year’s report, which is available to IAB MENA members, includes detailed breakdowns and regional granularity, including estimates on video, social and search:
- With $6,25B in Digital Adspend, the MENA region ranks in the Top5 EMEA markets by size. Despite a significant slowdown in Q4, particularly across social media, the growth rate of 13,6% positions the MENA region as a faster growing market than both EMEA and the US.
- Video again dominated the region at 50% of the total digital investment, with social video up 31,5% accounting for 62% of total video
- Search was a big winner for the year, with a growth rate in excess of 18% in part due to additional investments in retail search, and a limited decline in Q4.
Commenting on the results, Ian Manning, IAB MENA’s Executive Director stated that:
‘The Adspend Survey release is always a highlight on our calendar as it reminds us all how dynamic and exciting the region is from a digital advertising point of view, which continues to witness growth from both the spending and sophistication perspectives”.
As in previous years, the methodology was driven by mathematical modeling, validated through a mix of actual spends, collaborative estimates, and comparative benchmarks to reach agreed figures and growth rates.
Michel Malkoun, Chair of the IAB MENA Board highlighted:
“The value of this industry wide collaboration is evident in the participation of the validation process and how the report has become an increasingly significant part of the business planning process for local companies as well as those who are looking to invest further in the region.”
Chris Solomi, Vice-Chair of the IAB MENA added:
“Although we are still primarily a video and in-particular social video market, we are starting to see the emergence of other formats, such as CTV and retail media, especially retail search, within the numbers. It’s not yet enough to call out separately, but the impact is clearly growing, as we see advertisers looking for new opportunities to generate value for their brands”.
The full report is available exclusively to members of IAB MENA.
About IAB MENA (Interactive Advertising Bureau)
IAB MENA is a not-for-profit membership organization based in Dubai. It aims to be the catalyst for growing the MENA digital advertising economy by nurturing the community, accelerating knowledge sharing and establishing accountability standards that cultivate trust and credibility. With over 65 members including advertising platforms, agencies, publishers, sales houses, measurement companies and advertisers, IAB MENA is the voice of Digital Advertising in MENA.
mediasmart forges partnership with TCL to enhance CTV Advertising
mediasmart, an Affle company, today announced a strategic partnership with TCL, the world’s largest Android TV manufacturer, to integrate their inventory with advertisers on Connected TV (CTV). By integrating TCL’s inventory with mediasmart’s programmatic ad solutions, the partnership aims to unlock ad opportunities for brands, while democratising the CTV space beyond the Walled Gardens.
Brands worldwide get access to valuable advertising opportunities, including the coveted Home Screen placements and Free Ad-supported Streaming TV (Fast) channels. This includes high visibility solutions for product launch, drive views for specific content on any video and OTT platform, drive traffic for CTV app installs, and live event promotions. By offering solutions on TCL’s Home Screen, advertisers will benefit from leveraging premium placements to reach specific audiences. mediasmart and TCL will also co-create solutions on Home Screen allowing brands to advertise based on their brand objectives. One of the key product offerings as part of this would be their “TV+ offering” that specifically helps advertisers to target consumers moving from Linear television.
Read more: Channel Factory appoints Chirag Bhatia as Managing Director
TCL global business development manager, Matt Ding, said,
“The way audiences experience television content has drastically changed. And it has been our aim to offer more to the viewers. Together with mediasmart, we aim to drive synergies that go beyond the conventional, exploring new avenues and possibilities in the CTV space. mediasmart has made CTV advertising more measurable and impact-driven through their technological prowess. Combining our strategic and technological forces, we hope to bring unparalleled opportunities for more brands to connect with their audiences in meaningful ways.”
Advertisers on TCL and mediasmart would be able to enhance the effectiveness of advertising campaigns and drive better engagement. They will also be empowered to expand their targeting by choosing specific audiences on TCL’s 135+ Fast channels across 14 key genres like News, Lifestyle, Food, and Entertainment, to enable greater affinity-based targeting and improve advertising experience. Additionally, they can also integrate with mediasmart’s proprietary CTV Household Sync technology that aims to help maximise engagement and interactivity of CTV with synced re-engagement ads on mobile devices in the same household.
Nikhil Kumar, chief growth officer, mediasmart said,
“As the world increasingly turns to CTV for entertainment, information, and connectivity, the potential for businesses to engage with their audiences in meaningful ways has never been greater. mediasmart is a leading omnichannel programmatic platform, with measurable CTV advertising being a core focus for us. With our partnership with a leading manufacturer like TCL, we want to leverage our expertise to co-create innovative and large-impact solutions to elevate the CTV advertising landscape. We’re committed to expanding the horizons of what advertisers can do on CTV, and this partnership is a step in the direction to bring more advertisers to experience CTV’s potential.”
Read more: Antara Senior Living appoints Bang in the Middle as its creative agency
CRAFTSMAN+ Launches CTV and DOOH Creative Advertising Solutions!
CRAFTSMAN+, a leader in creative advertising solutions, announces its expansion into Connected TV (CTV) and Digital Out of Home (DOOH) advertising creative services for its clients. As the omnichannel marketplace evolves and consumer behaviors shift towards more dynamic content consumption, CRAFTSMAN+ is setting new industry standards by delivering superior creative solutions tailored to these emerging channels.
Today, 92% of U.S. households are accessible via CTV advertising and there has been significant growth in viewership across Europe and Asia. In the U.S. alone, CTV advertising revenue rose to $25.9 billion in 2023, with forecasts indicating continued robust growth. Furthermore, DOOH advertising is transforming public spaces into dynamic arenas of discovery, where brands can leverage digital technology like virtual billboards and transit screens to engage consumers. The global DOOH market, valued at $15.13 billion in 2023, is projected to reach $32.63 billion by 2030, growing at a CAGR of 11.6%. CRAFTSMAN+ confidently anticipates significant growth within both CTV and DOOH advertising as these channels continue to see an uptick in consumer and business interest.
Read more: News18 Studio Appoints Bobby Pawar as Creative Consultant
As CTV and DOOH ecosystems are crowded with increasing advertising investment, creating dynamic and captivating creatives is crucial for brands to stand out. CRAFTSMAN+ is uniquely positioned to meet this demand, leveraging cutting-edge technology and production expertise to craft ads that capture attention and drive engagement.
In a recent campaign with Microsoft, CRAFTSMAN+ delivered an exceptional campaign to drive awareness. Nancy Kiss, Director of Marketing, said,
“It was wonderful to see the CRAFTSMAN+ team show off their tremendous skills and passion for delivering imaginative, high quality, and original art to drive awareness of our game. Expectations were well exceeded with ideas and execution that represented the brand in new and fun ways, catering to the specific location and relevancy of each ad placement.”
Read more: Goafest 2024 Unveils Stellar Line-up of Speakers and Sessions!
said Alex Merutka, CEO of CRAFTSMAN+.
“As digital advertising continues to evolve, CRAFTSMAN+ is committed to anticipating market shifts and responding with innovative solutions.”
“With data privacy regulations restricting access to user-level data, our expansion into CTV and DOOH is timed to capitalize on the need for top-of-funnel strategies that prioritize engaging, creative storytelling. Dynamic creatives are more crucial than ever for making a lasting impression in today’s privacy-first, multi-screen world. We’re dedicated to helping our clients achieve standout success in an increasingly crowded advertising ecosystem.”
With its launch of CTV and DOOH creative services, CRAFTSMAN+ addresses the market’s need for more targeted and impactful advertising solutions in a privacy-first era.
For more information on how CRAFTSMAN+ can transform your advertising strategy with the new CTV and DOOH offerings, visit CRAFTSMAN+.
About CRAFTSMAN+
CRAFTSMAN+ is a leading creative ad technology company dedicated to empowering brands and marketers with the tools and technology to drive rich ad experiences across a spectrum of channels, at scale. By expanding into CTV and DOOH advertising, CRAFTSMAN+ continues to enhance its ability to deliver outstanding results for the world’s leading brands through innovation and creative excellence.
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Lemma Refreshes Brand Identity, Reinforcing Its Position as a Leading Global Omnichannel platform for Emerging Media
Tuesday, 7th May 2024 – Lemma, a leading omnichannel platform for emerging media, launched its new brand identity and logo, emphasizing its commitment to innovation and its role as a programmatic specialist in emerging media formats. Since its inception in 2017 Lemma’s focus has always been to provide differentiated solutions to advertisers in a transparent manner leveraging programmatic technology. Lemma’s new look and feel represents this continued commitment to innovation while reinforcing its position as a leading global omnichannel Supply side platform offering trust, transparency, control, and flexibility to its stakeholders.
This strategic transformation marks a significant milestone for the company as it embraces its new visual identity and positioning and embarks on a mission to be the driving force behind business success in the digital world, providing a platform that is transparent, cost-effective, and flexible. In addition to this Lemma fortifies its core differentiator with an integrated approach to amplify the advertiser campaigns through emerging media and enabling global discovery for premium inventory across CTV, DOOH & OTT using its proprietary Supply side platform.
The logo visual elements epitomize Lemma dynamic approach in shaping the emerging media terrain and its commitment to innovation. Crafted for memorability, its sharp aesthetics and vivid colors inject a playful essence while conveying a sense of “contemporary longevity” with modern, global appeal.
Speaking on the rebranding Gulab Patil, Founder & CEO, Lemma said,
“As we embark on this transformative journey, Lemma’s rebranding signifies a pivotal moment for our organization. Our strategy, hyper-focused on catering to global audiences and adapting to the dynamic media landscape, underscores our commitment to excellence. With our core values of trust, transparency, and innovation at the forefront, Lemma is steadfast in our mission to revolutionize the advertising industry through cutting-edge technology and a culture of empowerment.”
In line with the rebranding, Lemma has launched its revamped website, offering enhanced user navigation and refreshed content. The new brand identity will be revealed across 2 days at the Connected TV and NEONS on 8th and 9th of May respectively taking place at the Taj Santacruz Mumbai, catering to the diverse audiences that Lemma engages with.
