ProjectX, a brand-tech business owned by Abdul Latif Jameel that focuses on empowering brands to use technology to propel growth and improve outcomes, has announced a strategic partnership with mFilterIt, a provider of solutions for brand safety and ad fraud prevention. Through this partnership, ProjectX will take advantage of mFilterIt’s technological prowess to develop all-encompassing ad tech solutions that protect the digital environment for its brands. Ad traffic validation, global e-commerce intelligence, Direct Carrier Billing (DCB), Value-Added Services (VAS), brand protection suite, and anti-fraud solutions are a few examples of this.
Furthermore, ProjectX will aggressively market mFilterIt’s cutting-edge toolkit and services to MENA brands that it collaborates with. This partnership will promote more innovation, trust, and openness in the digital environment for a range of industries. By leveraging its patented AI/ML-based technology to foster customer trust and transparency, mFilterIt empowers brands across industry domains, Telcos, and VAS aggregators while focusing on safeguarding the digital integrity of enterprises across platforms. Over 600 clients in 75 countries are served by the organization and its parent group.
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Ramzi Dargham, CEO of ProjectX said,
“ProjectX combines the right methodology and technology needed to build and transform brands for future success. We provide tailored advisory services, including growth-focused strategies and tech stack recommendations based on a data-first approach. Through our collaboration with mFilterIt, we look forward to creating a transparent digital ecosystem for the MENA region’s clients.”
Amit Relan, CEO of mFilterIt, added,
“As we witness the ever-evolving landscape of the digital world, it becomes imperative to fortify our defenses against potential threats. Our agreed representation by ProjectX represents a significant step towards creating a more secure and transparent digital ecosystem. Together, we aim to empower businesses and protect their online assets, fostering a climate of trust and reliability.”
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