After losing business in several countries, TikTok finally decided to reveal its algorithm to the people. It is a huge step taken by the makers of the company, as TikTok is a world-famous application and numerous competitors wanted to know the development details of the application.
TikTok has millions of followers on its platform, and it will be interesting to know how TikTok manages such a broad user database on its incredibly popular platform.
Well, we all are familiar with the popularity of TikTok in the global market. The company evaluation is somewhere around $20-30 billion.
According to a TikTok spokesperson, the big decision was taken to end the speculation of TikTok being a Chinese government spy application which the government is using to gain data of the users of other countries.
In a statement, Michael Beckerman TikTok’s vice president in charge of U.S. public policy stated:
“We’re a 2-year-old company operating with the expectations of a 10-year-old company,”
“We didn’t have the opportunity to grow up in the golden years of the internet when tech companies could do no wrong. We grew up in the techlash age, where there’s a lot of skepticism of platforms, how they moderate content and how their algorithms work.”
TikTok has developed a virtual centre in Los Angeles. They are calling it the “transparency centre.” A team of reporters visited the centre, where the TikTok team demonstrated the data practices and functioning of the algorithm.
TikTok is struggling to survive the order of banishment in the USA market. As, USA President Donald Trump has given a deadline of September 15, to the owners of the Chinese application to either face the ban, or sell the company to an American buyer.
Recently, China has also imposed a ban, restricting the export of all Chinese software. It is a step taken to prevent the Chinese application TikTok from selling its algorithm to USA buyers.
The application uses the technique of machine learning to determine the most preferred content by the users. Once the content is determined, the algorithm makes sure that it shows similar content to the user. It also groups the people having similar interests and provides them with the content accordingly.
When the user is new to the application and opens it for the first time, the algorithm shows him eight videos from different categories. These categories are usually related to:
Once the algorithm gets familiar with the user choices, it will continue serving them with similar content on the application platform.
Group the content and find similarity between the videos, the algorithm uses hashtags, captions and sounds. Another method used by the algorithm to present videos to the user is by the device the user is using, the language they have selected and the country they are residing in.
The algorithm is advanced in its behavior and video presentation to the user, and it makes sure that the user is not represented with the same video which can lead to boredom and lack of interest in the application.
However, the work of the algorithm is not limited; to not showing the repeated content to the user. It makes sure that the users are presented with varieties of videos on other trending topics.
TikTok calls its video filtering technique “the Filter Bubble.” The developer team of TikTok community keep a check on which filters are preferred by the users and how long they last before the user changes its preferences for the videos.
After the reports are generated on the filter bubbles, the developer sends the reports to the global team. The team analyzes the reports received and accordingly releases the upcoming video. It helps them to better market the trends and also gain advertisers and hire influencers.
The technique helps the creator analyze the shortcomings of the application and see if there is a threat to security. It helps TikTok in maintaining their user policies by eliminating any unwanted content that might propagate on their platform or trend among their users.
Roland Cloutier, TikTok’s chief security officer, states that they have already planned to hire more than 100 experts on security and privacy in the USA.
The team is planning to build an investigation response centre in Washington D.C. The team will detect and regulate any malpractice incidence in real-time.
“We want to take a leadership position and show more about how the app works,” he said. “For us, we’re new, and we want to do this because we don’t have anything to hide. The more we’re talking to and meeting with lawmakers, the more comfortable they are with the product. That’s the way it should be.”
