Singapore Airlines Retains PHD as its Media Agency of Record
PHD is still Singapore Airlines’ official media agency. According to Campaign, PHD was hired by the Singapore flag carrier in 2019, and the account’s total billings over five years totaled between $50 million and $100 million. The airline’s creative responsibilities were secured by TBWA, another Omnicom agency, making the 2019 appointment a dual one.
Singapore Airlines appointed PHD as its Media AOR in 2019
TBWA and PHD were tasked by SIA to implement a new integrated agency approach to collaboratively deliver creative services, media planning, content narrative solutions, and overall strategy. They went by the name SQ1.
According to Campaign, the SIA began a media review in 2024’s first quarter. The airline ultimately chose to continue working with PHD, though it’s unclear how many media agencies participated in the pitch. How long the airline has kept PHD on board is unknown.
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Wavemaker MENA and L’Oréal Announce a Strategic Partnership in the GCC, Levant and Morocco
GroupM’s Wavemaker MENA and L’Oreal, the global leader in beauty products, have announced a strategic partnership for the GCC, the Levant, and Morocco. This incredible victory is a crucial turning point for both organizations. It also highlights Wavemaker MENA’s unwavering hunger for commitment to establishing media excellence in the area. Through the partnership, Wavemaker MENA will represent L’Oreal in the MENA region’s media relations.
Wavemaker MENA and L’Oréal’s strategic partnership
With this strategic partnership, Wavemaker MENA is positioned to play a pivotal role in directing L’Oreal’s “Next Era” media strategy throughout the MENA region. L’Oreal and Wavemaker are well-positioned to take advantage of their combined strengths. Both companies will innovate and strengthen their position in the competitive beauty and cosmetics market.
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Here’s what they said
Olfa Messaoudi, Chief Digital and Marketing Officerat L’Oréal Middle East, said,
We are excited to partner with Wavemaker MENA and we look forward to the possibilities that this dynamic collaboration will bring. Wavemaker’s extensive skills and innovative mindset in the region align seamlessly with our purpose of creating the beauty that moves the world. Together, we aim to make a sustainable impact on the media global beauty industry and continue our marketing transformation journey into a beauty tech powerhouse.
Marc Ghosn, Regional Managing Director at Wavemaker MENA shared,
With everything we do, we lead with Positive Provocation. We’re Wavemakers, and we’re here to make change happen. During the pitch, our team of disrupters demonstrated their attitude, expertise and state-of-the-art tools and tech to leverage better results. We look forward to showcasing our abilities with L’Oréal.
Amer ElHajj, CEO at GroupM MENA, stated,
Our ongoing investments in cutting-edge tools, talent and tech across the entire group and our agencies are yielding impactful results. The win of L’Oréal stands as a testament to the success derived from these strategic investments and Wavemaker’s undeniable power in their mantra of Positive Provocation.
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Swiggy To Continue With Havas Media Group India for Media Duties
Swiggy, an online meal ordering and delivery service, has concluded its media pitch. For its media responsibilities, the business has decided to continue to work with its long-standing partner, Havas Media Group India. In September of this year, the company requested that its media duties account be reviewed.
Havas’s Media Duties for Swiggy
The Swiggy account is valued at approximately INR 200 crore. More than 10 noteworthy agencies participated in the pitch process. The account was won by Havas Media Group India in 2016 after a multi-agency pitch that was started in August. Swiggy reportedly spent between INR 250 and 350 crore on advertising in 2023, according to the Pitch Madison Advertising Report.
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