Sumbul Khan Joins Virtue Worldwide as Business Lead – India Market

Sumbul Khan is the new Business Lead for the India Market at Virtue Worldwide, a cutting-edge creative firm supported by VICE Media Group. Virtue demonstrates its resolve to increase its influence and footprint in the Indian advertising market with this calculated move.

Sumbul Khan joins Virtue Worldwide as Business Lead – India Market

Sumbul joins Virtue Worldwide with over 19 years of distinguished experience creating creative advertising solutions for a wide range of clients. Her passion for brand building and strategic insight fit in perfectly with Virtue Worldwide’s goal of finding genuine cultural voices.

Sumbul’s previous endeavors

Sumbul held important positions at JWT, McCann, Leo Burnett, Mindshare, Wunderman International, and Lowe Lintas before joining Virtue Worldwide. Her broad range of expertise includes branding, media planning and execution, mainline and digital advertising, and travel, retail, mobile, technology, telco, CPG, and quick commerce. She had previously worked as a Client Partner for Mindshare from April 2018 to September 2021. Khan held the position of AVP at J. Walter Thompson Worldwide from 2016 until March 2018.

The agency claimed that Khan’s strategic understanding and enthusiasm for brand development are a perfect fit with Virtue’s objective to find genuine voices at the core of culture. Khan has created inventive advertising communication solutions for a wide range of clients, from multinational behemoths to up-and-coming startups.

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Virtue Worldwide’s achievements

Virtue Worldwide has created globally resonant, award-winning campaigns in partnership with leading brands such as Diageo, poppi, Delta, Vanguard, P&G, H&M, Volkswagen, McDonald’s, and Red Bull. They are renowned for their creative projects, which include Dove’s Dear Future Dads, Weedmaps’ Museum of Weed, and Backup Ukraine. Virtue, which has operations in 17 cities across 13 countries, takes pride in its diverse workforce, which fosters innovation and creativity. Virtue Worldwide continues to produce compelling campaigns that influence culture under Sumbul’s direction.

Here’s what they said

Lesley John, managing director, Virtue APAC, shared her thoughts on Sumbul’s appointment, stating,

“Our team in India has tremendous talent, ambition and drive to make work that lives and breathes culture whilst driving business results for our clients, and in Sumbul we’ve found a leader who will support the team in continuing to foster thriving client relationships whilst driving growth for the agency. All of this, with what I’m starting to see as her signature leadership style – always laser-focused on effective outcomes, whilst unflappably calm and collected, with empathy above all else. I look forward to working closely with Sumbul to continue to build our culture and business in India.”

In response to her new role, Sumbul Khan, the newly appointed business lead, India Market commented,

“Super excited to be taking on this role at VIRTUE. The agency is its people and that’s what sets VIRTUE apart from other agencies. We don’t have unidimensional people here- we have storytellers, sports enthusiasts, theatre artists, poets, artists – cultural insiders in their own right. Empowered by our unique proprietary model, this powerful combination enables us to move at the pace of culture and place brands inside culture in credible, engaging and meaningful ways.”

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