TikTok Releases New Guide for Beauty Brands
TikTok has released a new guide to help beauty brands improve their visibility on the app. It offers advice on how to develop a distinctive brand voice, produce interesting videos, and improve their TikTok strategy. The guide examines how users interact with beauty content on...
Colgate-Palmolive India Onboards Anagha Bhojane as Director – Integrated Brand Experience
Anagha Bhojane has been appointed as the Director of Integrated Brand Experience by Colgate-Palmolive Ltd. Bhojane has a strong career spanning more than 17 years, and she brings a wealth of knowledge in research, media, influencer and performance marketing, and...
Fans go all Out to Recommend Their Favourite Shows and Movies in the Latest Brand Film Unveiled by Prime Video as Part of the Everyone’s Talking Amazon Prime Campaign
With a special appearance by Pankaj Tripathi, as Kaleen Bhaiyaa from the Original series Mirzapur, the larger-than-life film masterfully directed by the iconic Prakash Varma, reaffirms Prime Video as the home for all the shows and movies that people are talking about
Watch...
NBCUniversal and Instacart Expand Strategic Partnership To Open Up Audience-Based Advertising Opportunities for CPG Brands
May 6, 2024 – NBCUniversal and Instacart are collaborating on a new retail media partnership to provide more opportunities for CPG advertisers to better reach strategic audiences on streaming.
With this new first-party data collaboration, advertisers will be able to...
Lemma Refreshes Brand Identity, Reinforcing Its Position as a Leading Global Omnichannel platform for Emerging Media
Tuesday, 7th May 2024 – Lemma, a leading omnichannel platform for emerging media, launched its new brand identity and logo, emphasizing its commitment to innovation and its role as a programmatic specialist in emerging media formats. Since its inception in 2017 Lemma’s...
Havas Bruno Araldi: Crafting Brand Narratives Across Continents
Bruno Araldi, the seasoned Strategy Director at Havas Middle East, shaping brand narratives from Brazil to the vibrant landscape of the UAE. With a wealth of experience, he seamlessly blends creativity with cultural resonance, crafting campaigns that leave an indelible mark....
Brand Visage Communications Bags Fab Essentials’ Digital Marketing Mandate
The digital media company Brand Visage Communications has announced that it has successfully obtained the digital mandate for the personal care brand Fabindia’s Fab Essentials.
Brand Visage Communications wins digital marketing mandate for Fab Essentials by Fabindia...
Saumya Baijal Appointed as Director-Brand Strategy by Virtue Worldwide
Saumya Baijal has been appointed as Director of Brand Strategy at Virtue Worldwide, a cutting-edge creative agency under VICE Media Group, which bolsters the company’s leadership team in India. Virtue is an expert at assisting brands in finding a genuine voice at the...
IPG Mediabrands Partnership with Adelaide Activates New Era in Media Quality Management
IPG Mediabrands, the media holding company within Interpublic Group announced today (April 25th, 2024) a new, global partnership with Adelaide, the leader in attention-based media quality measurement. The deal, brokered by performance marketing unit KINESSO, will provide all...
Dentsu Creative Names Jon Holloway as Managing Director, Brand & Experience
Dentsu Creative MENA has named Jon Holloway, a highly acclaimed creative leader, as Managing Director of Brand and Experience. As the leader of the brand and experience teams for the entire region in this recently established position, Jon will promote operational excellence...
