Publicis Groupe ME Appoints Adel Baraja as CEO Of Publicis Communications KSA
Publicis Groupe Middle East has named Adel Baraja CEO of Publicis Communications KSA. With Baraja on board, the agency is further demonstrating its continued dedication to spurring growth in Saudi Arabia in addition to enhancing cooperation, developing new areas of expertise, and increasing its capacity to serve clients.
Adel Baraja, the new CEO of Publicis Communications KSA
In this capacity, he will oversee Publicis Communications’ Saudi operations, which are supervised by Saatchi & Saatchi and Leo Burnett. Within its framework, he will also be in charge of the integrated growth strategy. In addition, he will be in charge of the organization’s integrated growth strategy and fostering an innovative, creative, and growth-oriented culture.
Baraja’s contributions to the KSA region
His hiring will be crucial to advancing Saudi Arabia’s communications sector following Vision 2030. His background in important strategic industries like technology, telecom, automotive, sports, tourism, and entertainment will help businesses and governmental organizations launch their campaigns.
Baraja intends to collaborate with academic institutions to support Saudi youth seeking careers in digital marketing, media, and advertising, thereby cultivating future talent. He brings 22 years of international experience in branding and advertising. Following a decade working for advertising agencies in Germany, Spain, and Portugal, Baraja moved into the tech and export sectors, where he headed the Saudi Exports Authority’s recently formed “Promotion & Nation Branding” division. He increased the number of team members from 12 to 33 and the number of Saudi Made companies in the portfolio from 20 to over 2,000 during his tenure.
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Baraja’s term at Ministry of Investment
He was the Ministry of Investment’s Deputy Minister of Investment Promotion before joining Publicis Groupe Middle East. In this capacity, he oversaw the Invest Saudi team’s accomplishment of its mission, which was to market Saudi Arabia as an investment destination and draw in foreign investors. Alongside his professional career, Baraja pursued entrepreneurial endeavors. He co-founded Green Box, a solar-powered hydroponic farming initiative, and later founded Acrofit Academy, a sports academy to develop athletes who will compete at the Olympic level.
Here’s what they said
Bassel Kakish, CEO, Publicis Groupe Middle East & Turkey said,
“Adel’s appointment heralds an exciting new chapter for us in Saudi Arabia. With a proven track record of driving success across various industries, Adel’s leadership will be pivotal in shaping our strategies and expanding our footprint in the Saudi market. His expertise in navigating complex business landscapes and fostering strong client relationships will undoubtedly drive growth and effectiveness for both our company and our clients. We’re looking forward to seeing Adel’s dynamic approach in action and the tangible results it will bring for all stakeholders.”
Commenting on his appointment Adel Baraja remarked,
“I am honoured to join Publicis Groupe Middle East and look forward to collaborating with our talented team to deliver innovative solutions and exceptional results for our clients. Together, we will leverage our collective expertise and creativity to drive meaningful impact and contribute to the growth and success of our clients and the Kingdom”.
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Publicis Groupe ME Appoints Ahmed Younis as CCO for Publicis Communications KSA
Publicis Groupe Middle East has appointed Ahmed Younis, also known as Fizo in the industry, as its new CCO for Publicis Communications KSA, overseeing Leo Burnett and Saatchi & Saatchi. Known as one of the top ten creative leaders in the Middle East and North Africa, Younis will spearhead Groupe’s creative agenda in the Kingdom and cultivate a cooperative team that produces exceptional work for clients.
Ahmed Younis named chief creative officer for Publicis Communications KSA
Younis has a remarkable 25-year history in social media marketing, digital strategy, and creative leadership. His campaigns have had a major influence on the local advertising industry. He was Head of Creative Strategy at Meta MENA before joining Publicis Groupe ME, where he was instrumental in creating campaigns and strategies that advanced digital marketing in the area. He has firsthand experience managing multinational, cross-functional teams, and he made a substantial contribution to the creation of millions of dollars in revenue during big events like the World Cup and Ramadan.
Younis’ commendable background
Prior to joining Meta, Younis spent nearly ten years working for international clients like Coca-Cola, Orange, Nestle, McDonald’s, and the UN World Food Programme at FP7 McCann Cairo. He has received multiple awards from prestigious events such as LIA, D&AD, MENA Effies, Andy’s, and Cannes Lions.
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Here’s what they said
Bassel Kakish, CEO at Publicis Groupe ME&T, said,
Ahmed Younis, is one of the most celebrated creative leaders in this region and he has been instrumental in showcasing regional creative excellence globally. With Saudi Arabia fast emerging as a thriving creative hub, Ahmed taking the creative helm ensures we not only stay ahead of the curve but help define the creative narrative of the Kingdom. Under his leadership, we are well-positioned to deliver transformative work for our clients.
Ahmed Younis, Chief Creative Officer, Publicis Communications KSA, commented,
It’s exciting to join a team I’ve admired for so long. The Groupe’s work has always inspired me, and this feels like a homecoming as everyone is so welcoming. I’m looking forward to utilising my creative leadership and experience to build stronger connections and drive success with our partners.
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