CANVAS WORLDWIDE AND BRXND FORGE STRATEGIC PARTNERSHIP TO PIONEER AI INNOVATION IN MEDIA & MARKETING SERVICES
NEW YORK, May 7, 2024 – Canvas Worldwide, the world’s second-largest independent media agency, is thrilled to announce a groundbreaking partnership with BrXnd, a leading artificial intelligence solutions provider. This strategic alliance, set to redefine the...
Adform and VIOOH Grow Partnership to Power DOOH Performance and Measurement Globally
8th May, 2024 – This strategic alliance sees Adform’s DSP integrate with VIOOH’s globally placed inventory and strengthen its programmatic omni-channel offering. In addition to the existing EMEA market, Adform clients can now easily scale performance and...
Omnicom Media Group Onboards Vinny Abhishek as AVP and Head of Commerce Business
Vinny Abhishek has joined Omnicom Media Group as Assistant Vice President and Head of the company’s Commerce division. He had previously served as Business Head for Cheil. In addition to leading OMG’s Commerce product offerings under Transact, the company’s...
LS Digital Selects Kaizzen To Handle Its PR and Communications Mandate
LS Digital, a leading independent digital marketing transformation (DMT) company, selected Kaizzen, a leading integrated communications agency, to handle its public relations and communications. The announcement follows a multi-agency pitch. The responsibility of Kaizzen...
K2 Communications Bags PR and Social Media Mandate for Zeno Health
Zeno Health has selected K2 Communications as its integrated communication partner. Zeno Health is an omni-channel platform for generic medications. The announcement of the brand’s successful acquisition of $25 million in Series C funding last month was made possible in...
Wavemaker wins media mandate for $20 million Allianz account
Wavemaker won the $20 million-rated media mandate for insurance group Allianz. The global pitch saw the company aligning its media operations within GroupM. GroupM has been appointed as the global media partner. Australia’s Spark Foundry by Publicis Groupe, did not take...
Nadim Samara Quits Omnicom After Being With Them For 19 Years
CEO of Omnicom Media Group MENA, Nadim Samara has decided to quit OMG. He will be relieved from his role in OMG, on 30 June 2020. This decision was taken after a mutual agreement between Nadim and OMG.OMG is parent company group for PHD, Hearts and Science media agencies...
IPG’s UM Leads The Forrester Media Agency Wave 2020 To Rate Media Agencies
IPG’s UM worldwide is to be named as a leader in The Forrester Wave: Global Media Agencies, Q2 2020 report. The latter gave the highest rating to agencies that used data platforms to improve media execution and ad creatives and created an integrated and centralized experience...