Singapore Airlines Retains PHD as its Media Agency of Record
PHD is still Singapore Airlines’ official media agency. According to Campaign, PHD was hired by the Singapore flag carrier in 2019, and the account’s total billings over five years totaled between $50 million and $100 million. The airline’s creative...
PHD reassigned Volkswagen’s global media account
The global media account for Volkswagen has been reassigned to Omnicom agency PHD following a extensive pitch. The alleged value of the account is £2 billion ($3 billion AUD). The agency will now service numerous brands, including VW, Audi, Seat, Skoda, Porsche, Bentley,...
Sainsbury’s Expands a Three Decade Agency Relationship, Consolidating All Media Planning and Buying with PHD
Following a UK media planning and buying review, Sainsbury’s has appointed PHD to its integrated media planning and buying remit for the next three years. PHD UK has been a media agency partner of Sainsbury’s for the past 28 years and it will now expand remit to oversee all...
OPPO Awards its Media Business to PHD in Asia
The OPPO media business has been awarded to Omnicom Media Group (OMG) agency PHD in multiple Asian markets. This strategic choice, which was made after a competitive pitch, includes important markets like Bangladesh, Malaysia, Indonesia, and the Philippines. With effect from...
Omnicom’s PHD Secures Integrated Media Mandate for OPPO
PHD India, a division of the Omnicom Media Group, has clinched the integrated media mandate for OPPO India, following a multi-agency pitch.
This partnership will see the agency support OPPO India’s journey of growth in the region by drawing upon PHD’s strength in comms...
HP’s Global Media Account Retained By PHD
PHD has retained HP’s global media account following a competitive review. The firm will still be in charge of global traditional media planning, buying, and strategy. HP will handle its own digital media buying and has a sizable in-house media team. In 2023, HP...
Insights Extraordinaire: PHD MENA’s Pedro Navigates the Programmatic Landscape
Pedro Gonçalves, Head of Digital at PHD MENA, is a seasoned Digital Marketing leader with over 16 years of global experience. Renowned for conquering challenges in Media, Technology, and Business, he boasts a successful track record in constructing multimillion-dollar...
Dentsu Announces Global Expansion of Innovation Lab
Dentsu announced the global expansion of the network’s innovation proposition, Dentsu Lab. The first global Labs will be opening in London, Amsterdam, Warsaw, Mumbai and Bengaluru, with further international Labs planned for 2025. With this news, dentsu also announces the...
The World’s Most Effective Marketers are announced: 2023 Global Effie Index Results
Effie Worldwide has today announced the 2023 Effie Index the 13th annual ranking of the companies behind the world’s most effective marketing initiatives.
FMCG/CPG, fast food and beverage companies dominated this year’s rankings, with 3 out of the Top 5 Most...
Schbang appoints Dhwani Shah as head of media
Dhwani Shah, who led Interactive Avenues as associate business director, has joined Schbang as head of media.
Shah began her career as Iksula and went on to work across Performics India, Ethinos Digital Marketing, Unicare Ingredients and PHD.
As the associate director...