Omnicom Media Group Onboards Vinny Abhishek

Commerce, Omnicom Media Group, Vinny Abhishek, growth, assistant vice president, ecommerce marketing, digital marketing, digital media sales, planning, buying, media, OMG’s eCommerce arm, Transact, market strategy, business, MRM/McCann, digital division, media buying, new business, data driven marketing, specialization

Vinny Abhishek has joined Omnicom Media Group as Assistant Vice President and Head of the company’s Commerce division. He had previously served as Business Head for Cheil. In addition to leading OMG’s Commerce product offerings under Transact, the company’s eCommerce division, Abhishek will be tasked with co-creating the practice’s market strategy and vision.

Vinny Abhishek joins Omnicom Media Group as AVP – Commerce and Growth

Abhishek is a data-driven digital marketer with 13 years of broad experience in planning, buying, and selling digital media. He has a specialization in E-commerce marketing.

He worked as the company’s Group Manager from September 2018 to March 2019. Then, from April 2019 to December 2020, he moved through the company’s various roles, including Head of Media Group, Head of E-commerce Business, and Head of Media Buying, and finally Business Head-New Business, which he held from December 2022 to April 2024.

Abhishek oversaw Samsung’s media planning, purchasing, and eCommerce operations during his five years at Cheil. In addition, he oversaw operations for the business vertical that wasn’t Samsung. He had previously worked for McCann Worldwide’s digital division, MRM/McCann.

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