Global tech company Criteo, which specializes in digital performance advertising, has appointed Mohit H. Chablani as its new head of brand activation, in India. Chablani was previously head of sales; this promotion is a testament to his exceptional leadership and depth of industry knowledge.
He started his career at Intelenet Global Services and held a number of roles at Euclid Infotech Services, Media.net, Aujas Networks, and ZEDO. He was an Associate Director of Sales at mCanvas when he joined the company in 2023. He was Gameloft’s Director of Ad Sales prior to that. While serving as an associate director at mCanvas, Chablani successfully oversaw regional business expansion while keeping an astoundingly low attrition rate.
Chablani has worked in the fields of digital ad sales, publisher development, account management, lead generation, global business development, team management, and client servicing for about 20 years. With Chablani taking on the position of Head of Brand Activation, Criteo is strategically focusing on increasing its brand awareness and engagement in the fast-paced Indian market. With his extensive background and track record, he is the perfect person to lead this important part of Criteo’s expansion plan.
Criteo announced in March of this year that it had been accredited by the Media Rating Council (MRC) for display-rendered impression and click advertising metrics across desktop, mobile web, and mobile in-app environments for Onsite Sponsored Products and Onsite Display Ads on its enterprise retail media platforms, Commerce Max and Commerce Yield.
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