The S4 Capital brand, Media.Monks, has been rebranded as Monks. By doing this, the agency has set itself up for growth and innovation in areas other than media in the future. The goal of the data-driven, digitally first advertising, marketing, and technology services company is to provide clients with more efficient products and services. media.Monks has released a redesigned service that is much more efficient and simplified. It has also changed its name to Monks with immediate effect, which is a big step forward in its development as a company. The new operating brand more accurately reflects its integrated global team by removing the word “media” from its name.
The agency will move its services into two fully synchronized practices starting on July 18. Technology Services and Marketing Services. Nonetheless, the agency’s non-capabilities will be consolidated into just two primary offerings. The Monks Flow platform, which leverages artificial intelligence, will power both and provide comprehensive services encompassing strategy and execution. The decision comes three years after S4 merged all of its companies under the Media.Monks brand. Clients will benefit from the structure’s ability to accelerate automation, transformation, and revenue growth.
Services related to creative, content, performance marketing, digital, and production will be included in the marketing practice. These services will make use of Monks’ proficiency in performance marketing, audience engagement, and storytelling to produce significant effects and quantifiable outcomes.
Read More: Saurabh Saksena, Former VML India President, Launches New Agency – Next Wave Worldwide
The company’s technology, user experience, product engineering data, digital transformation, and consulting services will be the main focus of the technology services. In order to enable customers to successfully navigate and prosper in the digital age, it will build upon strong digital infrastructures, cutting-edge digital products and consumer experiences, and sophisticated data and analytics solutions.
In 2025, the agency will introduce reporting and organizational structures to facilitate the new services model.
Sir Martin Sorrell, S4 Capital Founder and Executive Chairman said,
“Many of today’s agencies are wrestling with the pace of change in a world profoundly transformed by technology. It’s always been our ambition to disrupt the legacy model and today marks another important milestone in that journey. With this shift in the way we deliver our services to market, we are better able to help clients transform the economics of their businesses and are well-positioned to develop and define the future of our industry.”
Kate Richling, chief marketing officer, S4 Capital, said,
“By dropping ‘media’ from our name, the new operating brand more accurately represents our integrated global team, unified expertise and diverse communities.”
Brady Brim-DeForest, CEO, Technology services stated,
“Our aim is to simplify and accelerate the possibilities of technology and creativity for our clients and that starts with streamlining our offerings and identity.”
Read More: PepsiCo Promotes Adam Warner to VP – Global Sports & Entertainment Partnerships
