Leo Burnett India, a division of Publicis Groupe India, has announced a change in senior creative leadership with the promotion of Vikram Pandey and Sachin Kamble from national creative directors to chief creative officers for Leo Burnett South Asia. They continue to report to Rajdeepak Das, Chairman of Leo Burnett – South Asia and Chief Creative Officer (CCO) of Publicis Groupe – South Asia.
Sachin and Vikram, as National Creative Directors, have played a crucial role in Leo Burnett India’s success story, which has included the company winning awards for its exceptional work on both national and international stages. In their roles as Chief Creative Officers, they will oversee the agency’s creative expansion in each of its three offices—Mumbai, Delhi, and Bengaluru—in order to improve the quality of its work and support the agency’s strategic goals.
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Vikram has spent the last sixteen years working for Leo Burnett. Over the years, he has been tasked with producing work that has disrupted markets and redefined categories. Examples of his work include the launch and creation of Spotify in India, the modern insurance brand Acko, and, most recently, the development of Airtel’s 175 Replayed campaign. He began his career at Leo Burnett as a junior copywriter.
Sachin has been with Leo Burnett for nearly ten years and has contributed to some of the agency’s most notable projects, such as the Bajaj V campaign, for which Leo Burnett won the Cannes Lions for the first time ever in India.
Commenting on the announcement Rajdeepak Das, CCO, Publicis Groupe – South Asia and chairman Leo Burnett – South Asia said,
“This is a huge moment for Leo Burnett. Sachin Kamble and Vikram Pandey have both spent years alongside me enhancing our creative talent. They have been my co-conspirators as we led Leo Burnett to its current glory. As leaders, they exemplify the Leo Burnett value system, centred around people and purpose, powered by creativity to deliver impactful work for our clients. There are no two better individuals to lead Leo Burnett’s creative growth and I am looking forward to seeing them create even more magic together.”
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Amitesh Rao, CEO Leo Burnett – South Asia commented,
“We have always believed in offering growth opportunities to our people and both Vikram and Sachin have proven themselves to be incredible talents, well deserving of the promotion. Their calibre and commitment to creative excellence sets them apart from their peers and I am delighted to recognise their leadership as chief creative officers.”
Speaking about the elevation Sachin Kamble, CCO, Leo Burnett – South Asia said,
“For the past decade, we’ve invested heavily in cultivating a creative culture. Our vision is clear: to be the best in the world by prioritising new-age work and championing young talent. For us at Leo Burnet, everything revolves around our Humankind work ethos and ideas which will impact a billion. I’m incredibly excited to take on this new role and feel fortunate to have an exceptionally talented co-captain for this journey.”
Adding further Vikram Pandey, CCO, Leo Burnett – South Asia stated,
“We’ve had a really good run in last 3-4 years. We’ve won top honours at all international award shows, we manage some of the biggest businesses and most sought-after brands, and we have an enviable, talented bunch working with us. I feel we are completely aligned to deliver on the promise of modern creativity and I am absolutely delighted to lead it from the front. There couldn’t be a better partner to do this with, than Sachin, we both go back a long way and the next chapter is only going to be most interesting.”
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