GOZOOP HAWK, the GOZOOP Group’s online reputation management and customer service agency, has successfully secured the listening and digital response management mandate for Amazon miniTV, India’s free entertainment service.
According to the mandate, GOZOOP HAWK‘s primary responsibilities will include managing digital customer support and monitoring online brand chatter. Furthermore, it will also look after amplifying positive stories, measuring sentiments, providing timely resolutions, and generating actionable business insights for the brand by understanding and tracking valuable web conversions to delight customers.
Amazon miniTV has a large library of popular web series, movies, reality shows, and dubbed international content in a variety of genres, including comedy, romance, slice of life, thriller, and more.
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Aruna Daryanani, director and business head, Amazon miniTV said,
“ORM is an important component of brand building and reputation management. With the right strategy, ideation and creative thinking we can further strengthen our brand presence. We are excited to partner with GOZOOP HAWK and look forward to their expertise to continue to raise the bar on customer experience.”
Premkumar Iyer, President, GOZOOP HAWK added,
“HAWK has always demonstrated capability of delivering some of the most unconventional listening and online customer support solutions. This habit to push boundaries coupled with Amazon miniTV’s disruptive approach towards the dynamic OTT space makes the relationship click. We have already done some stellar work e.g. during Amazon miniTV’s recent launch of dubbed K-dramas, we turned the whole response management strategy to Korean language generating shift in outreach. We look forward to doing more such unconventional work for them in times to come.”
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